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Terrence E. Deal San Luis Obispo, California

July 2017

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xiv Preface



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We noted in our !rst edition, “Book writing often feels like a lonely process, even when an odd couple is doing the writing.” This odd

couple keeps getting older (ancient, to be more precise) and—some would say—even odder and grumpier. It seems like only yesterday we were young, vibrant new authors, but that was 40 years ago. To our amazement, we’re still at it and have remained close friends. The best thing about teaching and book writing is that you learn somuch from your readers and students, and we have been blessed to have so many of both.

Students at Stanford, Harvard, Vanderbilt, the University of Missouri–Kansas City, the University of La Verne, and the University of Southern California have given us invaluable criticism, challenge, and support over the years. We’re grateful to the many readers who have responded to our open invitation to write and ask questions or share comments. They have helped us write a better book. (The invitation is still open—our contact information is in “The Authors.”) We wish we could personally thank all of the leaders and managers who helped us learn in seminars, workshops, and consultations. Their knowledge and wisdom are the foundation and touchstone for our work.

We want to thank all the colleagues and readers in the United States and around the world who have offered valuable comments and suggestions, but the list is very long and our memories keep getting shorter. Bob Marx, of the University of Massachusetts, deserves special mention as a charter member of the frames family. Bob’s interest in the frames, creativity in developing teaching designs, and eye for video material have aided our thinking and teaching immensely. Conversations with Dick Scott and John Meyer of Stanford University have helped us explore the nuances of institutional theory. Ellen Harris, of




WEBFACK 05/26/2017 3:11:35 Page xvi

Harvard and Outward Bound, provided many thoughtful comments on the manuscript. Susan Griggs, of the University of Denver, offered a provocative critique of our handling of issues related to gender and leadership. Elena Granell de Aldaz, of the Institute for Advanced Study of Management in Caracas, collaborated with us on developing a Spanish-language adaptation of Reframing Organizations as well as on a more recent project that studied frame orientations among managers in Venezuela. We are proud to consider her a valued colleague and wonderful friend. Azarm Ghareman, a clinical psychologist, deepened our understanding of Carl Jung’s view of the important role symbols play in human experience. Captain Gary Deal, USN, at the Eisenhower School, National Defense Institute, teaches leadership and the frames to high-ranking of!cers from all branches of the military and government services. Dr. Peter Minich, a transplant surgeon, now brings the world of leadership to physicians. Major Kevin Reed, of the United States Air Force, and Jan and Ron Haynes, of FzioMed, all provided valuable case material. Richard and Sharon Pescatore have been a valuable source for insights into Hewlett- Packard. The irrepressible Charlie Alfano and co-owner Audrey of Alfano Motorcars (San Luis Obispo) have provided us a glimpse of key ingredients for success in a sales organization (the Alfanos also own a dealership in Phoenix). Angela Schmiede of Menlo College has broadened our views of the ways the frames can contribute to undergraduate education.

A number of friends and colleagues at the Organizational Behavior Teaching Confer- ence have given us many helpful ideas and suggestions. We apologize for any omissions, but we want to thank Anke Arnaud, Carole K. Barnett, Max Elden, Kent Fair!eld, Cindi Fukami, Olivier Hermanus, Jim Hodge, Earlene Holland, Scott Johnson, Mark Kriger, Hyoungbae Lee, Larry Levine, Mark Maier, Magid Mazen, Thomas P. Nydegger, Dave O’Connell, Lynda St. Clair, Mabel Tinjacá, Susan Twombly, and Pat Villeneuve. We can only wish to have succeeded in implementing all the wonderful ideas we received from these and other colleagues.

Lee is grateful to all his Bloch School colleagues and particularly to Nancy Day, Pam Dobies, Dave Donnelly, Doranne Hudson, Jae Jung, Tusha Kimber, Sandra Kruse-Smith, RongMa, Brent Never, Roger Pick, Stephen Pruitt, Laura Rees, David Renz, Marilyn Taylor, and Bob Waris. Terry’s colleagues Carl Cohn, Stu Gothald, and Gib Hentschke, of the University of Southern California, have offered both intellectual stimulation and moral support. Sharon Conley, Professor at the University of Santa Barbara, is a constant source of ideas and feedback. Her work keeps us attuned closely to the world of education. Terry’s recent (2013) team-teaching venture with President Devorah Lieberman and Professor Jack Meek of the University of La Verne showed what’s possible when conventional boundaries

xvi Acknowledgments

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