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First, watch for the moment when people start to resist you.

Turn your attention from the topic (no matter how important) to

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yourself. Are you leaning forward? Are you speaking more

loudly? Are you starting to try to win? Are you speaking in

lengthy monologues and using dirty tricks? Remember: The

more you care about an issue, the less likely you are to be on

your best behavior.

Second, tone down your approach. Open yourself up to the

belief that others might have something to say, and better still,

they might even hold a piece of the puzzle-and then ask them

for their views.

Of course, this isn’t easy. Backing off when we care the most

is so counterintuitive that most of us have trouble pulling it off.

It’s not easy to soften your language when you’re positive about

something. And who wants to ask for other views when you

know they’re wrong? That’s positively nuts.

In fact, it can feel disingenuous to be tentative when your own

strong belief is being brought into question. Of course, when you

watch others shift from healthy dialogue to forcing their way on

others , it’s obvious that if they don’t back off, nobody will buy

in. That’s when you’re watching others. On the other hand, when

we ourselves are pushing hard, it’s the correct thing to do.


Let’s face it. When it comes to our strongest views, passion

can be our enemy. Of course, feeling strongly about something

isn’t bad in and of itself. It’s okay to have strong opinions. The

problem comes when we try to express them.

For instance, when we believe strongly in a concept or a

cause, our emotions kick in and we start trying to force our way

onto others. As our emotions kick in, our ideas no longer flow

into the pool. Instead, our thoughts shoot out of our mouths like

water out of a raging fire hydrant. And guess what-others

become defensive. When this happens, when our emotions tum

our ideas into a harsh and painful stream of thoughts, our hon­

<.:st passion kil ls the argument rather than supports it.




Catch yourself. So what’s a person to do? Catch yourself

before you launch into a monologue. Realize that if you’re start­

ing to feel indignant or if you can’t figure out why others don’t

buy in-after all, it’s so obvious to you-recognize that you’re

starting to enter dangerous territory.

Back off your harsh and conclusive language, not your belief.

Hold to your belief; merely soften your approach.


When you have a tough message to share, or when you are so

convinced of your own rightness that you may push too hard,

remember to STATE your path:

• S.hare your facts. Start with the least controversial, most per­

suasive elements from your Path to Action.

• Tell your story. Explain what you’re beginning to conclude.

• A.sk for others’ paths. Encourage others to share both their

facts and their stories.

• Talk tentatively. State your story as a story-don’t disguise it

as a fact.

• Encourage testing. Make it safe for others to express differing

or even opposing views.




One of the best ways to persuade others

is with your ears-by listening to them.


Explore Others’

Paths How to Listen When Others

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