Assembly and Production Benchmarks
Low Average High Industry 94 Company
C
Camera Components and Features ($ per unit)
Image Sensor 9.60 12.76 19.78 19.78 LCD Screen Display 6.79 9.76 14.40 9.20 Image Quality 7.20 10.74 12.61 11.96 Photo Modes 8.64 12.17 20.70 12.88 Camera Housing 10.00 13.00 15.00 10.00 Editing/Sharing Capabilities 11.00 12.33 15.00 11.00 Included Accessories 12.00 14.50 17.00 12.00 Extra Performance Features 11.85 17.71 32.40 11.85
Total Cost of Camera Components and Features ($ per unit) * 93.22 102.98 121.80 98.67 R&D Expenditures ($000s)
Year 10 Expenditures 0 11,333 24,000 20,000 Cumulative Expenditures 87,000 115,000 161,000 145,000
Workforce Statistics Total Compensation ($ per employee) 23,766 29,084 32,385 32,385 Productivity (units per PAT per year) 2,992 3,176 3,496 3,496 Labor Cost ($ per unit assembled)) 25.31 30.60 39.26 29.59
Total Camera Production/Assembly Cost (manufacturing cost per unit) 177.00 202.84 249.34 210.15 Assembly Facility ($000s)
Workstation Spaces (plant size) 300 320 350 310 Installed Workstations 285 313 350 285
* The total of all the component/feature cost items may not equal the figures on the Total Cost of Camera Components and Features line because the low, average, and high costs for each component/feature may come from different companies.
Geographic Operating Benchmarks
Low Average High Industry 94 Company
C
North America Delivery Cost ($ per unit sold) 5.00 5.33 6.00 5.00 Marketing Cost ($ per unit sold) 22.55 44.97 56.90 56.90 Operating Profit ($ per unit sold) 153.79 166.61 180.85 172.82 Operating Profit Margin (%) 34.5 % 39.1 % 43.2 % 38.0 %
Warranty Claim Rate (%) 18.0 % 35.2 % 39.5 % 39.4 % Warranty Repair Cost ($ per unit sold) 9.01 17.61 19.76 19.70
Europe-Africa Delivery Cost ($ per unit sold) 22.08 24.46 26.43 24.20 Marketing Cost ($ per unit sold) 24.05 50.50 69.27 59.17 Operating Profit ($ per unit sold) 166.99 177.30 187.50 172.47 Operating Profit Margin (%) 33.7 % 38.3 % 42.3 % 36.3 %
Warranty Claim Rate (%) 37.2 % 38.7 % 39.5 % 39.4 % Warranty Repair Cost ($ per unit sold) 18.59 19.33 19.78 19.70
Asia-Pacific Delivery Cost ($ per unit sold) 25.85 30.15 33.00 29.00 Marketing Cost ($ per unit sold) 34.47 44.30 50.66 46.45 Operating Profit ($ per unit sold) 85.89 108.97 152.33 93.47 Operating Profit Margin (%) 20.1 % 27.7 % 36.9 % 24.0 %
Warranty Claim Rate (%) 18.0 % 31.8 % 39.5 % 39.4 % Warranty Repair Cost ($ per unit sold) 8.98 15.87 19.77 19.69
Latin America Delivery Cost ($ per unit sold) 26.41 29.43 31.80 29.00 Marketing Cost ($ per unit sold) 31.11 48.82 60.59 60.59 Operating Profit ($ per unit sold) 64.12 101.12 165.42 87.61 Operating Profit Margin (%) 15.4 % 25.9 % 39.1 % 22.1 %
Warranty Claim Rate (%) 18.0 % 35.2 % 39.5 % 39.4 % Warranty Repair Cost ($ per unit sold) 9.00 17.61 19.76 19.71
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10/20/22, 6:23 PM GLO-BUS Decisions & Reports
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Industry 94 Camera & Drone Journal Year 10
UAV Drone Benchmarks
Assembly and Production Benchmarks
Low Average High Industry 94 Company
C
Drone Components and Features ($ per unit)
Built-In Camera 199.25 251.71 292.02 282.90 GPS / WiFi / Bluetooth 72.75 92.50 102.90 72.75 Battery Pack 97.00 129.83 147.00 97.00 Rotor Performance / Flight Controller 38.80 84.92 120.54 38.80 Body Frame Construction 16.49 39.27 44.10 16.49 Obstacle Sensors 43.65 82.81 119.56 43.65 Camera Stabilization Device 17.46 30.52 37.24 17.46 Extra Performance Features 84.68 137.96 195.93 84.68
Total Cost of Drone Components and Features ($ per unit) * 653.73 849.52 994.17 653.73 R&D Expenditures ($000s)
Year 10 Expenditures 0 11,500 24,000 24,000 Cumulative Expenditures 81,000 100,000 126,000 126,000
Workforce Statistics Total Compensation ($ per employee) 32,366 35,561 43,096 32,366 Productivity (units per PAT per year) 1,694 1,799 2,102 1,694 Labor Cost ($ per unit assembled)) 37.19 56.28 74.98 59.44
Total Drone Production/Assembly Cost (manufacturing cost per unit) 1,018.11 1,210.48 1,403.46 1,053.18 Assembly Facility ($000s)
Workstation Spaces (plant size) 110 122 140 120 Installed Workstations 100 116 131 105
* The total of all the component/feature cost items may not equal the figures on the Total Cost of Drone Components and Features line because the low, average, and high costs for each component/feature may come from different companies.
Geographic Operating Benchmarks
Low Average High Industry 94 Company
C
North America Delivery Cost ($ per unit sold) 40.02 46.26 52.48 46.48 Marketing Cost ($ per unit sold) 101.90 241.49 376.91 101.90 Operating Profit ($ per unit sold) 488.13 1,038.99 1,648.74 488.13 Operating Profit Margin (%) 28.7 % 39.5 % 48.4 % 28.7 %
Warranty Claim Rate (%) 41.1 % 44.4 % 47.7 % 47.7 % Warranty Repair Cost ($ per unit sold) 123.53 133.22 143.07 143.07
Europe-Africa Delivery Cost ($ per unit sold) 114.34 146.83 177.72 114.34 Marketing Cost ($ per unit sold) 132.01 255.85 384.30 132.01 Operating Profit ($ per unit sold) 463.63 982.43 1,391.32 463.63 Operating Profit Margin (%) 26.1 % 37.0 % 45.1 % 26.1 %
Warranty Claim Rate (%) 20.2 % 36.7 % 47.7 % 47.7 % Warranty Repair Cost ($ per unit sold) 60.36 110.31 143.07 143.07
Asia-Pacific Delivery Cost ($ per unit sold) 146.22 187.62 233.92 146.22 Marketing Cost ($ per unit sold) 136.26 268.88 438.93 136.26 Operating Profit ($ per unit sold) 346.24 716.63 1,111.08 346.24 Operating Profit Margin (%) 20.4 % 29.1 % 41.9 % 20.4 %
Warranty Claim Rate (%) 20.2 % 36.7 % 47.7 % 47.7 % Warranty Repair Cost ($ per unit sold) 60.73 110.15 143.08 143.08
Latin America Delivery Cost ($ per unit sold) 143.85 181.78 229.86 143.85 Marketing Cost ($ per unit sold) 177.60 322.12 517.24 216.78 Operating Profit ($ per unit sold) 294.90 615.53 1,047.31 294.90 Operating Profit Margin (%) 17.1 % 25.5 % 37.9 % 17.1 %
Warranty Claim Rate (%) 20.2 % 40.6 % 47.7 % 47.7 % Warranty Repair Cost ($ per unit sold) 60.07 121.84 142.66 142.66
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