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Strategic Management Concepts: A Competitive Advantage Approach

Sixteenth Edition

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Chapter 8

Implementing Strategies: Marketing, Finance/Accounting, R and D, and M I S Issues

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1

Learning Objectives (1 of 3)

8.1 Identify and describe strategic marketing issues vital for strategy implementation.

8.2 Explain why social media marketing is an important strategy-implementation tool.

8.3 Explain why market segmentation is an important strategy-implementation tool.

8.4 Explain how to use product positioning (perceptual mapping) as a strategy-implementation tool.

8.5 Identify and describe strategic finance/accounting issues vital for strategy implementation.

Copyright © 2017, 2015, 2013 Pearson Education, Inc. All Rights Reserved

After studying this chapter, you should be able to do the following:

8-1. Identify and describe strategic marketing issues vital for strategy implementation.

8-2. Explain why social media marketing is an important strategy-implementation tool.

8-3. Explain why market segmentation is an important strategy-implementation tool.

8-4. Explain how to use product positioning (perceptual mapping) as a strategy-implementation

tool.

8-5. Identify and describe strategic finance/accounting issues vital for strategy

implementation.

8-6. Perform EPS/EBIT analysis to evaluate the attractiveness of debt versus stock as a

source of capital to implement strategies.

8-7. Develop projected financial statements to reveal the impact of strategy

recommendations.

8-8. Determine the cash value of any business using four corporate evaluation methods.

8-9. Discuss IPOs, keeping cash offshore, and issuing corporate bonds as strategic

decisions

that face many firms.

8-10. Discuss the nature and role of research and development (R&D) in strategy

implementation.

8-11. Explain how management information systems (MISs) impact strategy-implementation

efforts.

2

Learning Objectives (2 of 3)

8.6 Perform E P S/E B I T analysis to evaluate the attractiveness of debt versus stock as a source of capital to implement strategies.

8.7 Develop projected financial statements to reveal the impact of strategy recommendations.

8.8 Determine the cash value of any business using four corporate evaluation methods.

8.9 Discuss I P Os, keeping cash offshore, and issuing corporate bonds as strategic decisions that face many firms.

Copyright © 2017, 2015, 2013 Pearson Education, Inc. All Rights Reserved

After studying this chapter, you should be able to do the following:

8-1. Identify and describe strategic marketing issues vital for strategy implementation.

8-2. Explain why social media marketing is an important strategy-implementation tool.

8-3. Explain why market segmentation is an important strategy-implementation tool.

8-4. Explain how to use product positioning (perceptual mapping) as a strategy-implementation

tool.

8-5. Identify and describe strategic finance/accounting issues vital for strategy

implementation.

8-6. Perform EPS/EBIT analysis to evaluate the attractiveness of debt versus stock as a

source of capital to implement strategies.

8-7. Develop projected financial statements to reveal the impact of strategy

recommendations.

8-8. Determine the cash value of any business using four corporate evaluation methods.

8-9. Discuss IPOs, keeping cash offshore, and issuing corporate bonds as strategic

decisions

that face many firms.

8-10. Discuss the nature and role of research and development (R&D) in strategy

implementation.

8-11. Explain how management information systems (MISs) impact strategy-implementation

efforts.

3

Learning Objectives (3 of 3)

8.10 Discuss the nature and role of research and development (R&D) in strategy implementation.

8.11 Explain how management information systems (M I Ss) impact strategy-implementation efforts.

Copyright © 2017, 2015, 2013 Pearson Education, Inc. All Rights Reserved

Figure 8-1 Comprehensive Strategic-Management Model

Source: Fred R. David, “How Companies Define Their Mission,” Long Range Planning 22, no. 3 (June 1988): 40. See also Anik Ratnaningsih, Nadjadji Anwar, Patdono Suwignjo, and Putu ArtamaWiguna, “Balance Scorecard of David’s Strategic Modeling at Industrial Business for National Construction Contractor of Indonesia,” Journal of Mathematics and Technology, no. 4 (October 2010): 20.

Copyright © 2017, 2015, 2013 Pearson Education, Inc. All Rights Reserved

Copyright © 2017, 2015, 2013 Pearson Education, Inc. All Rights Reserved

This chapter is highlighted in the strategic management model.

5

Strategic Marketing Issues (1 of 2)

How to make advertisements more interactive to be more effective

How to best take advantage of Facebook and Twitter conservations about the company and industry

To use exclusive dealerships or multiple channels of distribution

To use heavy, light, or no T V advertising versus online advertising

Copyright © 2017, 2015, 2013 Pearson Education, Inc. All Rights Reserved

Countless marketing variables affect the success or failure of strategy implementation efforts. Some strategic marketing issues or decisions are on the next two slides.

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