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CONTENT MARKETING

Words, but more often pictures tell the story

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1

Key Purpose

Tell a story

Create captivating content that businesses, consumers, journalists and organizations find valuable

 

 

 

2

How?

Branded Journalism/Native Advertisement:

 

Ads are baked into content like chocolate chips into a cookie. Except, it’s actually more like raisins into a cookie — because nobody f-‍-‍-ing wants them there.” – John Oliver, Last Week Tonight

 

 

 

3

How? cont.

Make sure your content is relevant and of value to your audience, not promotional:

“Contextual relevance and brand reputation are important factors impacting whether respondents would trust sponsored content. And respondents were more likely to trust sponsored business and entertainment content (around 60 percent) than news content (around 40 percent).” — Via VOCUS, August 2014

 

 

 

4

 

 

 

5

 

 

Infographic resources

These articles tell you about tools, including free online ones, for creating infographics.

Students have favored Canva and Piktochart. Both have free versions:

http://www.creativebloq.com/infographic/tools-2131971

http://www.huffingtonpost.com/belle-beth-cooper/14-tools-to-create-engagi_b_4804924.html

 

 

Assignment

Choose a South Florida business or nonprofit to represent as its PR person and create an infographic for them. This will be your client. Their name should be in the title, or their logo should be at the top.

Add social media icons and or links to website (usually at the bottom of the infographic)

 

Create a piece of content:

Infographic — minimum of 5 elements with 5 coordinated graphics

 

 

 

 

8

Deadlines & Submissions

Label file with your name and the format of the content marketing (Example: Firstname Lastname Infographic)

Insert file into Canvas drop box.

Deadline for first draft is due by midnight on Sunday.

Revise submit revised version as –edit 2 by midnight.

Email your professor with any questions

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