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ASSIGNMENT: Planning an Effective Press Release

Select a topic and company for a mock press release and press conference. Choose one of the following:

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1. Tesla

2. Uber

3. Pepsi

4. Instagram

5. Twitter

6. Netflix

7. A current US Senator announcing their bid for the US Presidency

Choose a newsworthy topic for your selected company.

What is new? Newsworthy?

(You can make something up or use real news.)

Prepare a press release to make the announcement and issue to the press.


Who will you issue the press release to?

Who is your target audience?

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