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Chapter 1: Overview of Mobile Applications

Mobile App Development for iOS and Android, Edition 3.0 Jakob Iversen and Michael Eierman

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Learning Objectives

After completing this chapter, students should be able to do the following:

Discuss the advantages of a mobile device compared to traditional desktops and laptops.

Explain the major features of mobile devices that distinguish them from traditional computers (small size, hardware sensors, network capability).

Understand why mobile devices have the potential to disrupt most business sectors.

Discuss different ways that a mobile app can be used to reach consumers.

Discuss different ways that an app can create revenue for its developer.

Explain how a mobile app can be a part of business process transformations.

Why Mobile Apps Transformative Devices

Aware of Environment (Sensors)

Communication with other devices

Mobile computing platform

= Disruptive technology

Why Mobile Apps? Opportunity

Reach Customers

Changing Business Process

Making Money

 

Bossy

 

Fence Builder Pro

 

Making Money

App Stores

Google Play Store

Apple App Store

Strategies

One-time fee

Ad-supported

In-app purchases

Subscription

Challenge: Many free or low-cost apps

Innovation Using Device Capabilities

Take Advantage of

Location awareness

Mapping

Mobility

Camera

Internet Connectivity

 

 

 

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