+1 (208) 254-6996 [email protected]
  

BCO223 SOCIAL MEDIA MARKETING FINAL Task brief & rubrics

Task: written summative assignment

Don't use plagiarized sources. Get Your Custom Essay on
BCO223 SOCIAL MEDIA MARKETING FINAL Task brief & rubrics Task: written summative assignment Develop a Social Media Plan
Just from $13/Page
Order Essay

Develop a Social Media Plan

 

This assessment is a written submission exam

Students are required to develop a Social Media Plan for ADIDAS in Spain

Include in your research the most relevant communication examples (video links, infographics, pictures, visuals) of the most relevant actions in the network platforms).

 

Develop the following points:

· Define Social media goals, aligned with the marketing plan and the business goals

· Competitive analyses

· Audit your brand Social Media presence

· Analyze the audience – Define your target

· Social Media Campaign

· Define specific SMART goals and strategies per channel

· Define KPI’s to track the Social Media Campaign

· Define relevant content (key messages aligned with your objective, strategy and mission).

· Create an activity calendar

 

The report should be in word document format and must be uploaded to a Turnitin folder created on the course Moodle platform.

 

 

Formalities:

· Word: Word count: 1500-2000 words.(include your research and your findings)

· Cover, Table of Contents, References and Appendix are excluded of the total word count.

· Font: Arial, size 11

· Text alignment: Justified

· The in-text References and the Bibliography have to be in Harvard’s citation style.

Submission: Via Moodle (Turnitin). Submission deadline

Weight: This task is a 60% of your total grade for this subject.

 

It assesses the following learning outcomes:

Outcome 1: Understanding Social media presence analysis

Outcome 2: Understanding customer research online

Outcome 3: Understanding social media planning dynamic

Outcome 4: Understanding social community zones

Rubrics

  Exceptional 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69
Knowledge & Understanding (15%) Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner. Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary. Student understands the task and provides minimum theory and/or some use of vocabulary. Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary.
Application (30%) Student applies fully relevant knowledge from the topics delivered in class.

Influencer, brand advocates, touchpoints, Social media cycle, permission and interruption marketing, curate content,

Social community zones, Mobile marketing

Student applies mostly relevant knowledge from the topics delivered in class.

Influencer, brand advocates, touchpoints, Social media cycle, permission and interruption marketing,

Social community zones, Mobile marketing

Student applies some relevant knowledge from the topics delivered in class. Misunderstanding may be evident.

Influencer, brand advocates, touchpoints, Social media cycle, permission and interruption marketing, Social community zones, Mobile marketing

Student applies little relevant knowledge from the topics delivered in class. Misunderstands are evident. Influencer, brand advocates, touchpoints, Social media cycle, permission and interruption marketing, Social community zones, Mobile marketing
Critical Thinking (35%) Student critically assesses in excellent ways, drawing outstanding conclusions from relevant authors. Student critically assesses in good ways, drawing conclusions from relevant authors and references. Student provides some insights but stays on the surface of the topic. References may not be relevant. Student makes little or none critical thinking insights, does not quote appropriate authors, and does not provide valid sources.
Communication (20%) Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident. Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident.

Order your essay today and save 10% with the discount code ESSAYHELP