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Diversity Consciousness: Opening Our

Minds to People, Cultures, and Opportunities Fourth Edition

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Chapter 6

Social Networking

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Learning Outcomes (1 of 2)

Upon completion of this chapter, you will be able to:

• Define social networking.

• Compare online and face-to-face networking.

• Explain the significance of the social context of

networking.

• Discuss changing dynamics in society that have altered

the nature of social networking.

• Elaborate on the role of diversity consciousness

(awareness, understanding, skills) in online social

networking.

 

 

Copyright © 2015, 2010, 2004 Pearson Education, Inc. All Rights Reserved

Learning Outcomes (2 of 2)

• Give examples of methods for expanding the diversity of

online social networks.

• Enumerate key diversity issues in online social

networking.

• Define and give examples of the digital divide.

• Discuss various benefits of diverse social networks.

 

 

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What is Social Networking?

• A process

• Nodes and ties

• Online and face-to-face

 

 

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Online and Face-to-face Networking

For long description see slide 21, Appendix 1

Figure 6.1 Finding a New Job: Networking is Number One. Source: Right Management

 

 

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The Social Context of Networking

• Strong and Weak Ties

• Strength of weak ties (Granovetter)

• Degree and degrees of separation

• Trust

– Trilogy of trust

 

 

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Changing Dynamics of Social

Networking (1 of 3)

• Digital Natives

Figure 6.2 Students Describe Going without Media For a Day. Source: International Center for Media and the Public Agenda.

 

 

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Changing Dynamics of Social

Networking (2 of 3)

• The Global Reach of Social Networking

For long description see slide 22, Appendix 2

Figure 6.3 World Internet Penetration Rates. Source: Internet World Stats.

 

 

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Changing Dynamics of Social

Networking (3 of 3)

• The Global Reach of Social Networking

For long description see slide 23, Appendix 3

Figure 6.4 Internet’s Top Ten Languages. Source: Internet World Stats, “Internet World Users by Language.”11

 

 

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Diversity Consciousness and Online

Social Networking (1 of 4)

• Awareness and understanding

Thinking Through Diversity

Google yourself. What is written about you? What

pictures of you, and messages written by you,

appear? What does your online image reveal about

you?

 

 

Copyright © 2015, 2010, 2004 Pearson Education, Inc. All Rights Reserved

Diversity Consciousness and Online

Social Networking (2 of 4)

• Global connections

For long description see slide 24, Appendix 4

Figure 6.5 Most Popular Social Networks by Country. Source: themoscownews.com.17

 

 

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Diversity Consciousness and Online

Social Networking (3 of 4)

• Skills

– Assuming Diversity

– Seeking Diversity

– Leveraging Diversity

 

 

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Diversity Consciousness and Online

Social Networking (4 of 4)

Thinking Through Diversity

According to William Powers, becoming more

creative and productive requires us to be

disconnected for periods of time. By balancing

connectedness with disconnectedness, we can

leverage diversity. In an era in which connectivity is

the norm, Powers maintains that we need to create

time and space for solitude and reflection. Do you

agree with Powers? Why or why not?24

 

 

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Expanding the Diversity of Online

Social Networks

• Maximizing Social Capital

• Bridging and Bonding

• Education and Diverse Networks

Thinking Through Diversity

Pew Research findings show that education is the

best predictor of a diverse social network. How do

you think your educational level impacts the diversity

of your social network?

 

 

Copyright © 2015, 2010, 2004 Pearson Education, Inc. All Rights Reserved

Key Diversity Issues in Online Social

Networking

• Identity Tourism

• Digital Divides

– Age

– Gender

– Race/ethnicity

– Social class

– Disability

• Global Digital Divides

 

 

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Online Microaggressions

• Microinsults, microassaults, and microinvalidations

• Cyberbullying

• Default whiteness

• Impact of online microaggressions

• Coping strategies

 

 

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Benefits of Diverse Social Networks (1 of 2)

Thinking Through Diversity

Do your interactions with social networks and social

media increase or decrease your diversity

consciousness? Explain.

 

 

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Benefits of Diverse Social Networks (2 of 2)

• Cross-cultural Collaboration

• Diversity Discussions

• The Wisdom of Crowds

• Resource Sharing

• Collective Action and Social Change

• Personal Empowerment

 

 

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Case Studies

• Ligua

• Mary

• Michael

 

 

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Copyright

This work is protected by United States copyright laws and is

provided solely for the use of instructors in teaching their courses

and assessing student learning. Dissemination or sale of any part

of this work (including on the World Wide Web) will destroy the

integrity of the work and is not permitted. The work and materials

from it should never be made available to students except by

instructors using the accompanying text in their classes. All

recipients of this work are expected to abide by these restrictions

and to honor the intended pedagogical purposes and the needs of

other instructors who rely on these materials.

 

 

Copyright © 2015, 2010, 2004 Pearson Education, Inc. All Rights Reserved

Appendix 1

The percentages for each method are as follows. Agency

or recruiter, 19 percent. Direct approach, 8 percent.

Internet job board, 22 percent. Newspaper of periodical, 1

percent. Networking, 50 percent.

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Appendix 2

The percentages in the graph are as follows. North

America, 79 percent. Oceania and Australia, 68 percent.

Europe, 63 percent. Latin America and the Caribbean, 43

percent. Middle East, 40 percent. World average, 34

percent. Asia, 28 percent. Africa, 16 percent.

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Appendix 3

The percentage for each language is as follows. English,

26.8 percent. Chinese, 24.2 percent. Spanish, 7.8 percent.

Japanese, 4.7 percent. Portuguese, 3.9 percent. German,

3.6 percent. Arabic, 3.3 percent. French, 3.0 percent.

Russian, 3.0 percent. Korean, 2.0 percent. All the rest, 17.8

percent.

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Copyright © 2015, 2010, 2004 Pearson Education, Inc. All Rights Reserved

Appendix 4

The social networks for each country are as follows. USA,

Facebook, Twitter, Pinterest, LinkedIn. Brazil, Facebook,

Orkut, Twitter. UK, Facebook, Twitter, LinkedIn. Spain,

Facebook, Twitter, LinkedIn, Tuenti. Egypt, Facebook,

Twitter. South Africa, Facebook, Twitter, LinkedIn.

Germany, Facebook, Xing, Twitter. Russia, Vkontakte,

Odnoklassniki, Facebook. China, Qzone, Sina Weibo,

Renren, 51 dot com. Japan, Facebook, Twitter, Mixi. India,

Facebook, LinkedIn, Twitter, Orkut. Australia, Facebook,

Twitter, LinkedIn.

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