Search YouTube and watch the Budweiser One Team commercial based on the COVID-19 impact. Conduct some additional research on the efforts of sport sponsors such as Nike, Under Armour, and Fanatics to assist in the Coronavirus healthcare crisis.
• Why do sponsors invest in Corporate Social Responsibility (CSR) initiatives? • Do you agree or disagree with companies using social causes to advance their
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Search YouTube and watch the Budweiser One Team commercial based on the COVID-19 impact.
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marketing efforts in the long-term?
Provide your own example of a sport sponsor involved in a CSR initiative and explain whether or not it was successful.
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