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Application: Part 1 ­ Developing an Advocacy Campaign
The following application (Part 1) will be due in week 4.
To prepare: Select a population health issue of interest to you and identify the
population affected by the issue.
Locate two scholarly articles, each of which provides a description of
an effective health advocacy campaign that addresses your issue. The
articles need to focus on two different advocacy campaigns.
Analyze the attributes of the two campaigns to determine what made
them effective.
Reflect on a policy you could propose or suggest a change to a current
policy to improve the health of the population you selected.
Consider how you could develop an advocacy campaign, applying the
attributes identified in similar, effective campaigns.
To complete:
For the Part 1 application (approximately 3–4 pages of content with a title
page and references in APA format) address the following:
Describe your selected population health issue and the population
affected by this issue.
Summarize the two advocacy campaigns you researched in this area.
Explain the attributes that made those campaigns effective.
Begin to develop a plan for a health advocacy campaign that seeks to
create a new policy or change an existing policy with regard to the issue and
population you selected. Be sure to include in your plan:
A description of the public health issue and proposed policy solution
Specific objectives for the policy you want to be implemented
Begin to substantiate of your proposed campaign by data and
evidence.
Be sure to paste the rubric at the end of your paper.
By Day 7 of Week 4
This Assignment is due.
Submission and Grading Information To submit your completed Assignment for review and grading, do
the following:
Please save your Assignment using the naming convention
“WK4Assgn+last name+first initial.(extension)” as the name. Click the Week 4 Assignment Rubric to review the Grading Criteria
for the Assignment.
Click the Week 4 Assignment link. You will also be able to “View
Rubric” for grading criteria from this area.
Next, from the Attach File area, click on the Browse My Computer
button. Find the document you saved as “WK4Assgn+last name+first initial.
(extension)” and click Open.
If applicable: From the Plagiarism Tools area, click the checkbox for I
agree to submit my paper(s) to the Global Reference Database.
Click on the Submit button to complete your submission.

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