Healthcare Operational Process Management
Health care organizations (HCOs) often struggle not only with performance improvement but also with effectively communicating performance improvement results to their internal and external stakeholders. It is equally important to communicate your successes externally for marketing and internally, to your staff, to continue to build on your successes. The messaging to these two groups, however, is very different.
• Describe the specific successes and the initiatives that led to the success.
• Include a plan for strategic messaging in communications to employees (to effect change) and communications to the general public (for marketing purposes).