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Service Strategies Evaluation of Nonprofit Hospital System

In a portfolio analysis, the market position of a health care organization is examined in terms of its market share and rate of service category growth.

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Select the hospital of choice from any hospital currently operating in the United States, and perform a portfolio analysis on it.

Be sure to identify at least 8-10 products or services that the hospital offers, and group them into the 4 possible categories of cash cows, stars, problem children, and dogs.

For each product or service, provide a properly cited rationale for why the chosen category was selected (i.e., why chose product A as a cash cow).

 

4-6 pgs w/ref

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