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Your Block 1 for your Business Plan will require that you develop the following objectives which will be an integral part of the first five sections of the business plan. As a model and guide use the “table of contents” for “The Daily Perc” Business Plan on pages 490-522 for Edition 3 & for Edition 2 pages 50-73. DO NOT USE DAILY PERC AS YOUR BUSINESS. Your grade will be dismissed.

(The Chapters related to this Block 1 are 1,2 and 3)

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1.0 Executive Summary

1.2 Keys to Success

2.0 Mission, Vision, and Culture

2.1 Mission

2.2 Vision

2.3 Culture

3.0 Company Summary

3.1 Company Ownership

4.0 Market Analysis Summary

4.3.1 Competition and Buying Patterns

5.0 Strategy and Implementation Summary

5.2 Competitive edge

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