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Aya Younus

Darius Demello

Jason Hylton

Yudav Rambali

Smit Chotai

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Executive summary

 

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INTRODUCTION

Walt Disney Headquarters in Burbank, California

 

Has subsidiaries competing internationally for about 10 years

 

Disney is a revenue leading company, revenue increasing yearly

From its resources ( films, studio and animation )

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Background

In 1923, Disney and his brother came California to sell Alice’s Wonderland

 

In 1925 the company changed its name to Walt Disney Studio

 

Mickey mouse was its first sound cartoon produced in 1928

 

Nowadays Disney has become a household name, famous across the world

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Business Case

Disney is a significant company, serving millions of companies across the globe over the years. Therefore, the company has been successful and faces substantial competition in the media industry

the strategic management of such a company is essential because it helps individuals understand the overall direction, founded on the plans and policies the company uses to achieve the overall objectives and how it allocates its resources to implement its strategies

strategic management allows the company to be a world market leader to gain a competitive advantage over other companies in the media entertainment industry.

this case will provide a more comprehensive perspective concerning the company and how it fits its employees and resources on its operation and its entire plan.

By this case we can understand the organization’s workings, what works best for it and its employees, and how the company best serves the customer’s needs.

 

 

 

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Competitive advantage

1. The efficacy of its SBU organizational structure

– Fully functional unit

– Own direction and vision

2. The media networks are the company’s largest SBU

– Including higher affiliate fees

– Advertising rates

– Higher viewership rates of ESPN programs

3. Disney has signed contracts from big deals

– NBA, NFL, MLB

4. The company’s parks and resorts

– California Disneyland

– Tokyo Disney resort

– Paris Disneyland resort

– Florida Disney world

 

 

 

 

 

Infographic

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Income generated in 2011 and 2012

2011 Cable Networks Broadcasting Parks and Resorts Home entertainment Theatrical Distribution 12.877000000000001 5.8369999999999997 11.797000000000001 2.4350000000000001 1.7330000000000001 2012 Cable Networks Broadcasting Parks and Resorts Home entertainment Theatrical Distribution 13.621 5.8150000000000004 12.92 2.2210000000000001 1.47

 

Revenues in billions

 

 

 

 

Infographic

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Income generated in 2021

2021 Cable Networks Broadcasting Parks and Resorts Home entertainment Theatrical Distribution 16.55 50.87 28.09 16.32 7.35

Sections

 

 

Revenues in billions

 

 

 

STRATEGIC MANAGEMENT PROCESS

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Formulation

External Opportunities

Good market in the entertainment industry

External Threats

Difficult to get publicity

Other competitors

Internal Strengths

Brilliant ideas

Created a popular animation(mickey mouse)

Internal Weakness

N/A

 

 

 

Implementation

M.J.Winkler

Currently investing

 

Evaluation

External factors

Currently in 40 US markets.

Internal factors

Current investment totaling approx. $44B

 

Vision & mission

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Vision

The current vision statement for Disney is “to be one of the world’s leading producers and providers of entertainment and information”. The previous Disney’s vision was “to make people happy.”

 

Revised vision statement

To be one of the world’s leading producers of entertainment and information plus to maximize customer experiences.

 

Mission

The current mission statement for Disney is “to entertain, inform, and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovate technologies that make ours the world’s premier entertainment company”. The previous Disney’s mission statement was “to make people happy.”

 

Revised mission statement

To entertain, enlighten, and inspire all youth around the world with the help of storytelling and reflecting. Constantly encouraging creative minds and innovative technologies that make our company the world’s premier entertainment establishment.

Culture & ethics ​

Disney’s organizational structure reflects the American culture.

Innovation.

Community.

Storytelling.

CSR practice

Environmental stability

Plastic free packaging.

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