MEET OUR Group
Walt Disney Headquarters in Burbank, California
Has subsidiaries competing internationally for about 10 years
Disney is a revenue leading company, revenue increasing yearly
From its resources ( films, studio and animation )
In 1923, Disney and his brother came California to sell Alice’s Wonderland
In 1925 the company changed its name to Walt Disney Studio
Mickey mouse was its first sound cartoon produced in 1928
Nowadays Disney has become a household name, famous across the world
Disney is a significant company, serving millions of companies across the globe over the years. Therefore, the company has been successful and faces substantial competition in the media industry
the strategic management of such a company is essential because it helps individuals understand the overall direction, founded on the plans and policies the company uses to achieve the overall objectives and how it allocates its resources to implement its strategies
strategic management allows the company to be a world market leader to gain a competitive advantage over other companies in the media entertainment industry.
this case will provide a more comprehensive perspective concerning the company and how it fits its employees and resources on its operation and its entire plan.
By this case we can understand the organization’s workings, what works best for it and its employees, and how the company best serves the customer’s needs.
1. The efficacy of its SBU organizational structure
– Fully functional unit
– Own direction and vision
2. The media networks are the company’s largest SBU
– Including higher affiliate fees
– Advertising rates
– Higher viewership rates of ESPN programs
3. Disney has signed contracts from big deals
– NBA, NFL, MLB
4. The company’s parks and resorts
– California Disneyland
– Tokyo Disney resort
– Paris Disneyland resort
– Florida Disney world
Income generated in 2011 and 2012
2011 Cable Networks Broadcasting Parks and Resorts Home entertainment Theatrical Distribution 12.877000000000001 5.8369999999999997 11.797000000000001 2.4350000000000001 1.7330000000000001 2012 Cable Networks Broadcasting Parks and Resorts Home entertainment Theatrical Distribution 13.621 5.8150000000000004 12.92 2.2210000000000001 1.47
Revenues in billions
Income generated in 2021
2021 Cable Networks Broadcasting Parks and Resorts Home entertainment Theatrical Distribution 16.55 50.87 28.09 16.32 7.35
Revenues in billions
STRATEGIC MANAGEMENT PROCESS
Good market in the entertainment industry
Difficult to get publicity
Created a popular animation(mickey mouse)
Currently in 40 US markets.
Current investment totaling approx. $44B
Vision & mission
The current vision statement for Disney is “to be one of the world’s leading producers and providers of entertainment and information”. The previous Disney’s vision was “to make people happy.”
Revised vision statement
To be one of the world’s leading producers of entertainment and information plus to maximize customer experiences.
The current mission statement for Disney is “to entertain, inform, and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovate technologies that make ours the world’s premier entertainment company”. The previous Disney’s mission statement was “to make people happy.”
Revised mission statement
To entertain, enlighten, and inspire all youth around the world with the help of storytelling and reflecting. Constantly encouraging creative minds and innovative technologies that make our company the world’s premier entertainment establishment.
Culture & ethics
Disney’s organizational structure reflects the American culture.
Plastic free packaging.