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I believe some strategic objectives necessary in order for a global manager to be prepared and explore the opportunity to expand business in a foreign country are:

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Organizational Readiness

  • Evaluate the organization structure needed to successfully execute your strategy.
  • Develop policies, procedures, and handbooks that comply with local requirements while maintaining balance with overall company policies.
  • Develop competitive benefits programs to attract qualified local employees.

Establish a Go-to-Market Strategy

  • Determine your optimum sales model: direct, indirect, OEM, distributor, hybrid?
  • Determine your sales methodology: solution, feature, consultative, price?
  • Determine if a new brand will be created or whether you will use the parent brand.

Legal Readiness

  • 5 months ago
  • 6
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Wendy Lewis

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