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Source: Original graphic by Ben Littell under supervision of Professor Jonathan Doh based on data from the GLOBE project research.

Hofstede was the sole researcher and writer of his findings, while GLOBE consisted of a team of perspectives; Hofstede focused on one institution and surveyed employees, while GLOBE interviewed managers across many corporations; and so on. The disparity of the terminology between these two, coupled with the complex research, makes it challenging to compare and fully reconcile these two approches.62  Other assessments have pointed out that Hofstede may have provided an introduction into the psychology of culture, but further research is necessary in this changing world. The GLOBE analy- sis is sometimes seen as complicated, but so are cultures and perceptions. An in-depth understanding of all facets of culture is difficult, if not impossible, to attain, but GLOBE provides a current comprehensive overview of general stereotypes that can be further analyzed for greater insight.63,64

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Source: Original graphic by Ben Littell under supervision of Professor Jonathan Doh based on data from the GLOBE project research.
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We will explore additional implications of the GLOBE findings as they relate to cross-cultural perspectives in Chapter 5  and managerial leadership in Chapter 13.

The World of International Management—Revisited This chapter’s opening discussion of the successes and failures of cross-border mergers by DuPont, ABInBev, and Chrysler illustrates the importance of culture and how cultural differences may contribute to global management challenges. Cultural distance can influ- ence both positively and negatively how decisions are made, reported, and resolved. Having read this chapter, you should understand the impact culture has on the actions of MNCs, including general management practices and relations with employees and customers, and on maintaining overall reputation.

Recall the chapter opening discussion about the merger of ABInBev and SABMiller and then draw on your understanding of Hofstede’s and Trompenaars’s cultural dimen- sions to answer the following questions: (1) What dimensions contribute to the differences

 

 

Chapter 4 The Meanings and Dimensions of Culture 149

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