Research about the interviewee’s business. Before you go to interview your chosen marketing professional, you need to do your homework first. Study the background of the business and the general competitive market it is in can help you prepare meaningful and stimulating questions for the interview. THE INTERVIEW PLAN DUE ON JUNE 21 WILL BE ONE TO TWO TYPEWRITTEN PAGES CONSISTING OF INFORMATION ABOUT THE INTERVIEWEE.
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Research about the interviewee’s business.