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How does the creator of the commercial(s) use at least 1 of following to appeal to its viewers? Celebrities, humor, cultures, dialogue, color, and/or emotions.

You can use more than one commercial this time, and you should consider what you have learned from reading “Understanding Visual Rhetoric (Links to an external site.) ,” “Backpacks vs. Briefcases (Links to an external site.) ,” “Reading Games (Links to an external site.) ,” and the journal article from the response essay. Your essay should be 8 paragraphs long with one paragraph being the introduction and one being the conclusion, but you should have 6 body paragraphs that each focus on one point. Feel free to use some of the sentences and information from past essays, but make sure that you adapt them to this paper and edit and proofread them based on what you have learned. I don’t mind seeing a hook or body paragraph that I have already seen, but it should fit this paper.

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Audience:  Your intended audience/reader is an academic audience who has already seen the commercial(s).

Length: 2,400 – 2,600 words and 8 paragraphs (i.e., introduction with the thesis as the last sentence, 6 body paragraphs, and a conclusion). This word count may seem like a lot, but remember that you can use some of what you have already written, and research papers are normally longer than other essays.

Sources: Use 3 of the following: “Understanding Visual Rhetoric (Links to an external site.) ,” “Backpacks vs. Briefcases (Links to an external site.) ,” “Reading Games (Links to an external site.) ,” and the journal article from the response essay, and you must also find one reliable source on your own from the  library databases (Links to an external site.) . You should have 4 sources in all. Do NOT use Google, Yahoo, or Wikipedia. These are NOT reliable databases for academic research. You should provide quotes and paraphrases, and you must cite those works both within the paper and on a works cited page at the end of the essay. As a last resort, you can use Google Scholar (Links to an external site.) , but be careful because you pay be asked to pay for a source. I suggest that you use the databases instead, especially if you plan to transfer to a university. You will need to know how to use the library to find sources.

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