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For this assignment, you will clarify your message and expand upon  it, filling in any gaps that either you or your classmates identified in  the discussion forum over the past week. Be sure to incorporate the  feedback you received from your classmates and the instructor. 

Your paper should be at least two pages and include the following elements:  

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  • A description of your message and discussion of the desired results
  • A description of the intended audience for your message. Be specific  and include the appropriate demographic information for your target  audience.
  • A description of the typography you plan to use in your message  (e.g., this might include the font or typeface you plan to use or the  tone you want the type to achieve). Include an explanation for why the  typography you chose is appropriate.
  • An explanation of how you plan to utilize visuals to support your  message. To provide support for your explanation, be sure to discuss one  of the alternatives you considered before settling on your approach.
  • Identify the platform/medium you plan to use to communicate your  message (e.g., Word document, PowerPoint presentation, web application).
  • An explanation for the platform or medium you selected.

Submit your two-page paper (not including title and reference  pages). Your paper must be formatted according to APA style as outlined  in the approved APA style guide, and must cite at least two scholarly  sources in addition to the textbook.  

Why is visual literacy important

Michael Hurrigan

Victor Smolensky

CGD 218 Visual Literacy in Business

November 1st, 2021

The definition of Visual literacy varies from person to person, but it is something that most people experience daily. Even if they ignore the image, they will still see it or hear it. Visual literacy affects people differently depending on what the image is and what message it conveys. The following person could come across the same image and get something different from how I interpret something. This assignment will compare and contrast Kennedy’s definition of visual literacy with the textbook’s definition, discuss which definition I agree more with, cover why visual literacy is a universal language, and how visual literacy can impact communication and global understanding.

Kennedy (2010) believes that literacy is the ability to construct meaning out of images. Ryan (2012), on the other hand, defines visual literacy as “the competent creation and consumption of visual messages.” The text also states, “according to Debes’s definition, visual literacy involves critical thinking abilities, which help us understand and interpret what we see” (Ryan, 2012). These definitions agree that visual literacy is a critical thinking process that requires more than eyesight to understand.

I believe that the more accurate definition in today’s word is Kennedy’s out of the two definitions. In the ted talk, Kennedy (2010), states “It’s the ability to construct meaning from images. It’s not a skill; it uses skills as a toolbox. It’s a form of critical thinking that enhances your intellectual capacity.” I believe that to interpret different images in today’s media. You have to use critical thinking. As an adult, there are ads that you understand the message they are sending, but as a child would not because they do not yet know how to use critical thinking. Kennedy’s interpretation of visual literacy connects more with today’s society because everyone uses social media sites like Instagram to get their information, and Instagram is all pictures and videos.

Visual literacy can be considered a universal language because visual literacy is a concept that describes the daily life of everyone. For instance, if we make a kissy face, we can draw a picture of it on paper or make a romantic gesture by holding a candle. Images can describe feelings and emotions. They can also show wonderful sights.

Advertisements are meant to connect with their audience, and specific topics can have a similar effect globally. For example, my grandmother died from breast cancer because she was a chain smoker, so when I see an ad for smoking cigarettes, it pulls on my emotion of hearing my mom pleading with her mom to quit smoking. That is something that people can connect with around the world because cigarettes are available globally. Visual literacy can impact communication and global understanding in a multitude of ways.

To conclude, visual literacy is essential and is part of everyone’s day-to-day lives. Visual literacy can affect someone through video, graphics, music, and more. It is going to continue to become more prevalent in everyone’s daily activities. Visual literacy is about being able to interpret and understand visual images. This paper compared and contrasted Kennedy’s definition of visual literacy with the textbook’s definition, discussing which purpose I agree more with, covering why visual literacy is a universal language, and how visual literacy can impact communication and global understanding.

Reference Page:

Ryan, W. (2012).  Visual literacy: learning to see  [Electronic version]. Retrieved from https://content.uagc.edu/

 Kennedy, B. (n.d.). TEDxDartmouth – Brian Kennedy – Visual literacy: Why we … Retrieved November 2, 2021, from https://www.youtube.com/watch?v=E91fk6D0nwM.

· Describe your message in as much detail as possible, being sure to explain what your desired results for the message are.

I am a sales manager for a retail store and part of my role is to lead and inspire. Part of being a leader to me is leading by example and being on the floor with my team. I had to show them that I am the same and my title means nothing. We are in this together, with that being said they are times when I have to communicate messages to the entire team even when we are not all face to face so that is where the details matter.

· Describe the intended audience for your message.

The intended audience for my message is my team. Being that we all work so closely together and spend more time at work then we do at home it is imperative that we are all always on the same page as it pertains to the expectations of the work place.

· Explain how you think the use of visuals could help you effectively deliver this message to your audience.

The use of visuals can help explain the message I am trying to convey as well as hold their attention instead of a long boring email. Supporting visual graphics are not meant to overwhelm them with information but more to help clarify the message.

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