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Week 2 Marketing Discussion


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Armstrong, G. (2019). Marketing (14th Edition). Pearson Education (US). https://savantlearningsystems.vitalsource.com/books/9780135193365

Generational marketing is the act of defining people by their birthdate. Using your own experiences with family, acquaintances or friends identify specific differences regarding marketing issues that you have personally encountered among the three specific groups of consumers: Baby Boomers, Generation X, and Millennials. See the graphic below for some insight!

This Discussion Board is worth 25 pts. In order to be eligible for credit, all items above must be completed BEFORE the due date deadlines. All postings must be courteous, thorough, on-topic, and demonstrate knowledge of the subject matter. Please use complete sentences and proper grammar in all postings. Cite your work properly according to APA using at least two pieces of scholarly supplemental research.

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