For the Unit 2 Complete assignment, write a narrative essay (minimum of 1000 words) which addresses the questions and statements below. When finished, the essay should demonstrate a thorough understanding of the READ and ATTEND sections. A minimum of three scholarly sources are required, and all sources should be cited and referenced in APA format.
Armstrong, G. (2019). Marketing (14th Edition). Pearson Education (US). https://savantlearningsystems.vitalsource.com/books/9780135193365
- Marketing research can be collected by mail, telephone, personal interview, or online. Discuss the disadvantages of each contact method.
- Describe the steps of the buyer decision process.
- What is a product? What are the three levels of a product?
- Refer to the 5-Hour Energy case in chapter six. What are the potential challenges 5-Hour Energy faces in the future?