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analyze a brand (Windows) using the Boston Consulting Group Matrix and based on the findings they will propose a new strategic goal that the
organization could be following starting next year.

organize your Analysis in the following sections:

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  1. Introduction.
  2. Environmental analysis.
  3. Development of the BCG Matrix.
  4. Description of the new Goal as supported by the findings in the matrix.
  5. Conclusion.

For the Environmental Analysis, the student is encouraged to use either the 5 Forces tool or the Pestel, as he/she sees fitting the most.

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