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, no more than two pages double-spaced.

Read the brief HBR case study, Target the Right Market. You can find the case study at this website…it is very short:

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https://hbr.org/2012/07/target-the-right-market

Read the case study carefully and answer this question:

QUESTION: Should SparkPlace target small Sams or medium Marys?

DO NOT give me your opinion but use the information from the case study to persuade me that your recommendation is right.

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