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BUSN 1410: Introduction to Business Project

Project Summary

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In this assignment, you will report on a Business or a Nonprofit Organization.

(A public corporation will have more information available online, but you are open to report on most any business or not for profit organization)

Written Paper: 50 points

Your paper should be typed- double spaced and 12 fonts. Use the outline to format your work. At the end of your paper include a list of References or Works Cited that identifies the resources you used in your paper. Language that is copied, paraphrased, or referenced must be quoted and cited. For each item that you have listed in your References, it must be cited in your paper.

(Guideline 4-6 pages)

There are also two Business Project Check-ins, which will be worth 15 points each. For Business Project Check-in #1, you will hand in the first three Parts of your final paper. I will look this over, offer feedback and hand back to the student. You are expected to make updates and you will then be done with the first three Parts of the plan. For Business Project Check-in #2, you will hand in Parts 4,5 and the References/Source List.

Upload each Check-in to the appropriate assignment file drop box in D2L (Click on Assessments – Assignments – Business Project Check-in #1 and #2). The due dates are listed in D2L.

For this compressed class, students will be completing this project as part of a 3–4-person team. Teams will be assigned by the professor and a discussion board area will be set-up for each team to communicate with in D2L, under Communications, Discussions. It is up to each team to determine how they plan on working together. When it comes time to submit the check-ins and final paper, only ONE student needs to submit for the team.

PART 1: BUSINESS DESCRIPTION (9 points)

· BUSINESS NAME

What is the name of the business you selected?

Why did you choose this business for your project?

· DESCRIPTION OF BUSINESS

What does the business do?

· FORM OF BUSINESS OWNERSHIP

What form of business ownership (sole proprietorship, partnership, corporation or not for profit) does the business have?

What advantages are offered to the business based on their form of ownership?

· ETHICAL ISSUES

Identify at least one major ethical issue this business is faced with, given the nature of the products or services they are selling.

What is the organization doing ensure ethical practices and behavior?

· SOCIAL RESPONSIBILITY

A business shows social responsibility by upholding responsibilities to all their stakeholders.

Who are their Stakeholders?

Is the business you selected socially responsible? Why or why not? Give examples of their stakeholders and practices.

PART 2: THE BUSINESS OF MANAGING (8 points)

· MISSION STATEMENT

Provide the mission statement for the business. Also include any statement of Values and Core Beliefs

· SWOT ANALYSIS

Perform a basic SWOT analysis for your business, listing its main strengths, weaknesses, opportunities, and threats.

PART 3: PEOPLE IN ORGANIZATIONS (9 points)

· JOB DESCRIPTIONS (DO)

What jobs exist within the organization?

List some primary roles in the organization and describe general job duties.

· JOB SPECIFICATIONS

What skills, credentials, and qualifications are needed to perform the jobs effectively?

· COMPENSATION

A major factor in retaining skilled workers is a company’s compensation system—the total package of rewards that it offers employees in return for their labor.

What wages or salaries are offered for each job?

How would you describe the company’s overall compensation strategy?

· INCENTIVES

Incentive programs are special programs designed to motivate high performance.

What incentives are being offered to motivate the organization’s workforce?

PART 4: MARKETING (10 points)

· TARGET MARKET

(Demographics, Psychographics, Geographic’s, Behavioral)

Describe the organization’s target market. Be specific

· PRODUCT FEATURES AND BENEFITS

Describe the features and benefits of their product(s) or service(s).

· PRICING

How is the product or service priced?

What strategies or tactics are being used?

What is the organization trying to accomplish with their current pricing?

· PLACE (DISTRIBUTION)

Where will customers find the product or service?

Describe the distribution mix and explain why you believe this mix is being used

· PROMOTIONS

What methods of promotion are being used?

(Advertising, Personal Selling, Sales Promotions, Publicity and Public relations)

PART 5: FINANCIAL ISSUES (8 points)

COST OF DOING BUSINESS

What are the major expenses for the organization? Who are their major suppliers?

EXPECTED REVENUE

How much revenue is being earned by the business is a given year? What are 3 and 5 year past trends? Explain

STOCK HISTORY

What is the current stock price? What is the price history (past 5 years)? Does the stock pay a dividend? How much or percent? What return has the stock given shareholders? Would you buy the stock at the current price – why or why not?

References/Sources List (6 points)

A references list is a formatted list of all sources you cited within your paper. Any time you quote, paraphrase, summarize, or include information that you’ve read from an outside source, you must include that source in your references list,

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