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o Describe your business opportunity: Define the product or service. What customer needs are met by your business idea? o Test your idea: How would you research the market to explore interest in your new product/service.
o Present the final product/service (features, benefits, price).
o What is your value proposition?

o What is your competitive advantage compared to the industry where your business idea will compete? o Define your Target
o Describe your Business Model

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