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ENTREPRENEURSHIP & NEW VENTURE CREATION

Task

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You are requested to develop and submit a competitive analysis for a new venture.

· This is an individual task.

· Identify a business opportunity and develop an analysis, where you define and justify the business opportunity, its feasibility, the potential competitive

advantage, and the other main elements of the Business Plan, following this structure:

o Executivesummary o BusinessDescription o BusinessOpportunity

o MarketandCompetitiveAnalysis o MarketingStrategy o Key elements of the Operating Plans & Feasibility Analysis o Conclusions o Appendix o References

• You are required to submit the project in a single document in presentation format in a PDF. Formalities:

· Wordcount: minimum 1.250 words

· Cover, Table of Contents, References and Appendix are excluded of the total wordcount.

· Font: Arial 12,5 pts.

· Text alignment: Justified.

· The in-text References and the Bibliography must be in Harvard’s citation style.

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