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BCO215 ENTREPRENEURSHIP & NEW VENTURE CREATION – Task brief & rubrics

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Task

You are requested to develop and submit a competitive analysis for a new venture.

• This is an individual task.

• Identify a business opportunity and develop an analysis, where you define and justify the business opportunity, its feasibility, the potential competitive

advantage, and the other main elements of the Business Plan, following this structure:

o Executive summary

o Business Description

o Business Opportunity

o Market and Competitive Analysis

o Marketing Strategy

o Key elements of the Operating Plans & Feasibility Analysis

o Conclusions

o Appendix

o References

• You are required to submit the project in a single document in presentation format in a PDF.

Formalities:

• Wordcount: minimum 1.250 words

• Cover, Table of Contents, References and Appendix are excluded of the total wordcount.

• Font: Arial 12,5 pts.

• Text alignment: Justified.

• The in-text References and the Bibliography must be in Harvard’s citation style.

Submission: Week 6 – Via Moodle (Turnitin). Day and hour limit: Sunday 7/11/2021 23:59 CEST.

Weight: This task is a 40% of your total grade for this subject.

It assesses the following learning outcomes:

• Outcome 1: understand the importance of business plan and apply skills to prepare a feasibility study of a new venture.

• Outcome 2: apply the analytical frameworks to prepare market and customer analysis.

• Outcome 3: categorize and assess business opportunities and their feasibility.

• Outcome 4: demonstrate analytical and conceptual skills.

• Outcome 5: demonstrate discussion and presentation techniques.

Rubrics

Exceptional 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69

Knowledge & Understanding

(30%)

Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner.

Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary.

Student understands the task and provides minimum theory and/or some use of vocabulary.

Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary.

Application (25%)

Student applies fully relevant knowledge from the topics delivered in class.

Student applies mostly relevant knowledge from the topics delivered in class.

Student applies some relevant knowledge from the topics delivered in class. Misunderstanding may be evident.

Student applies little relevant knowledge from the topics delivered in class. Misunderstands are evident.

Evaluation (25%)

Student constructs a coherent argument to present a well-justified business plan using a range of appropriate sources from wider research.

Student constructs a mostly coherent argument to present a business plan with some justification from mostly appropriate wider research.

Student attempts to construct a coherent argument and present a business plan, although it may lack justification or support from wider research.

Student attempts to construct an argument and present a business plan, although it lacks justification or support from wider research.

Communication (20%)

Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck

Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck

Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident.

Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident.

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