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——At least 3,000 words (excluding the title page and references pages)
——Reference at least 10 scholarly (peer reviewed) research articles. For assistance on how to
identify scholarly sources, refer to the Liberty University Research Portal tutorials (see
Resources section).
—–Use proper grammar, current APA format and submit in MS Word format

——does not require an abstract or Biblical integration

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The Research Proposal: Final Assignment should use the following outline/structure and
follow the suggested quantity of content for each element:
 Title – clear, concise and well-defined to explain your research question.
 Executive Summary – short summary of 100-250 words that includes the research
question, hypothesis of your research, the research methodology and findings.
 Introduction (>200 words) – provide a background or context related to your research
problem. It should include the purpose, background, significance, issues, variables and
hypothesis.
 Problem statement (< 100 words) – clearly state the specific problem down to something
that is researchable. Present it in a thesis statement and a hypothesis.
 Literature Review (1000-1300 words) – conduct extensive background research and
support your research question with ample proof from scholarly, peer reviewed sources.  
credible sources and research.  There is additional help on literature reviews below in the
section titled Additional Help.
 Importance/Benefits of the Study (>250 words) – describe the explicit benefits
 Research Design (>400 words) – explains the phases of the research, sampling design,
participants, data collection design, instruments, procedures, ethical requirements, etc.
 Nature and Form of Results (>250 words) – explain the anticipated form for the results to
include the types and format of data to be presented for the expected audience.
 Budget (>150 words) – summary of costs and expenses necessary to conduct the
research.
 Schedule (>150 words) – summarize the major phases, timelines, milestones and primary
deliverables.
 Ethical considerations (>200 words) – must carefully consider data collection processes
and participant rights.
 Implications and considerations (>200 words) – identify at least 2 implications and 2
limitations of the proposed study.
 References

Criteria Ratings Points

Content – Topic Coverage – Title, Executive Summary, Introduction, Problem Statement, Management Dilemma, Research Question(s) & Import ance/Significance

50 to >44.0 pts

Advanced

Thoughtful, detailed and comprehensive su mmary/introduction/pro blem statement/manag ement dilemma/research question(s) are presented. Importance/ Significance are specifically related to previous research. The topic is clearly organized, presented and discussed in detail. Demonstrates exceptional depth of knowledge of the topic. Comprehensive use of most recent and seminal sources. Clearly discriminates among seminal sources.

44 to >38.0 pts

Proficient

Discussion relates sum mary/introduction/probl em statement/manage ment dilemma/research question(s) to previous research on topic. Discussion relates importance/significance to previous research and prevents implications. The topic is organized, presented and discussed appropriately. Demonstrates proficient knowledge of the topic. Thorough selection of sources pertinent to topic. Shows some discrimination among seminal sources.

38 to >0.0 pts

Developing

Limited summary/introd uction/problem statement/management dilemma/research question(s) with some comparison to previous research. The importance/significance is unclear or fairly clear but discussed too broadly or does not meet expectations. Demonstrates a basic knowledge of the topic. Selected sources relevant to topic. Limited discrimination among seminal sources.

0 pts

Not Present

50 pts

Content – Research Design, Nature/Form of Results, Budget, Schedule, Ethical Considerations

45 to >42.0 pts

Advanced

The research design takes a clearly critical, contextualized and possibly creative stance on the topic from multiple perspectives. The work carefully examines the research design, budget, schedule ethical assumptions and results.

42 to >36.0 pts

Proficient

The research design takes a clearly critical stance on the topic from multiple perspectives. The work explores the research design, budget, schedule ethical assumptions and results.

36 to >0.0 pts

Developing

The research design somewhat critically addresses a focus in cited literature. The work considers the research design, budget, schedule ethical primarily from a single perspective, with minimal exploration of assumptions.

0 pts

Not Present

45 pts

Content – Literature Review – application of Scholarly Research

45 to >43.0 pts

Advanced

Accurately identified and applied more 10 scholarly (peer reviewed) sources.

43 to >36.0 pts

Proficient

Accurately identified and applied at least 9 scholarly (peer reviewed) sources.

36 to >0.0 pts

Developing

Accurately identified and applied between 1 – 8 scholarly (peer reviewed) sources.

0 pts

Not Present

45 pts

Research Proposal: Final Grading Rubric | BUSI600_C03_202140

Criteria Ratings Points

Structure – Mechanics

20 to >17.0 pts

Advanced

0-1 grammar, spelling, or punctuation errors are present. Voice and person are used correctly and consistently. Writing is precise. Word choice is appropriate. Includes clear transitions and systematic use of headings and subheadings.

17 to >16.0 pts

Proficient

2-3 grammar, spelling, or punctuation errors are present. Voice and person are used correctly. Writing style is sufficient. Word choice is adequate. Includes transitions, headings, and subheadings.

16 to >0.0 pts

Developing

4-10 grammar, spelling, or punctuation errors are present. Voice and person are used inconsistently. Writing style is understandable but could be improved. Word choice is generally good. Limited use of transitions and/or logical headings.

0 pts

Not Present

20 pts

Structure – APA Style 20 to >17.0 pts

Advanced

Citations and format are in current APA style. Cover page and References are correctly formatted. Paper is double-spaced with 1-inch margins and written in 12 point Times New Roman font. Paragraphs are indented ½”.

17 to >16.0 pts

Proficient

Citations and format are in current APA style with few errors. Cover page and References are present with few errors. Paper is double-spaced with 1-inch margins and written in 12 point Times New Roman font.

16 to >0.0 pts

Developing

Citations and format are in current APA style though several errors are present. Cover page and References are included though several errors are present. Paper is double-spaced, but margins or fonts are incorrect.

0 pts

Not Present

20 pts

Structure – Paper Length

20 to >17.0 pts

Advanced

Submitted more than 3,000 words excluding the title page, abstract and references.

17 to >16.0 pts

Proficient

Submitted between 2,800 – 2,999 words excluding the title page, abstract and references.

16 to >0.0 pts

Developing

Submitted between 2,500 – 2,799 words excluding the title page, abstract and references.

0 pts

Not Present

20 pts

Total Points: 200

Research Proposal: Final Grading Rubric | BUSI600_C03_202140

1

The Influence of E-Commerce on Marketing Efficiency of Business Organizations at The International Market

The influence of e-commerce on marketing efficiency of business organizations at the international market

Statement of the problem

The development of e-commerce has provided both opportunities and threats to a business organization operating globally. The options include increased market share, sales revenue, and profitability, while the main drawback of e-commerce is data security due to online transactions. The double impact of e-commerce on business organizations created a management dilemma of whether business organizations should implement e-commerce or not. Therefore, this paper will address the benefits and disadvantages of e-commerce that will be essential when deciding to implement e-commerce.

Research Questions

What are the benefits and disadvantages of e-commerce to business organizations operating at the global level?

What is the influence of e-commerce on the marketing efficiency of the business organization operating in the international market?

Annotated Bibliography

Macchion, L., Moretto, A. M., Caniato, F., Caridi, M., Danese, P., & Vinelli, A. (2017). International e-commerce for fashion products: what is the relationship with performance? International Journal of Retail & Distribution Management.

This chosen article mentions the influence of e-commerce on the performance of the fashion industry business. It focuses on how e-commerce has made products and services more accessible. This is beneficial for the company when operating in the global market. Therefore, the article’s findings are relevant in answering the research questions for the study. This article would be used to determine the influence of e-commerce on marketing efficiencies. In addition, it would be easier to decide which of the relationships e-commerce has with the organization’s performance.

Benmamoun, M., Singh, N., Lehnert, K., & Lee, S. B. (2019). Internationalization of e-commerce corporations (ECCs): Advanced vs. emerging markets are. Multinational Business Review.

This article is relevant to the study of determining the importance of e-commerce on international market performance. It discusses the emerging markets which are formed as a result of e-commerce. The further cooperation’s result of multinational companies that operate in more than one country has provided opportunities for business organizations to venture into the international market. This can be done without transaction restrictions. The reason being is because most of the activities are performed by online businesses. The literature provided by the article is current, and it will help make decisions based on accurate and recent information.

Barroso, R. M., Ferreira, F. A., Meidutė-Kavaliauskienė, I., Banaitienė, N., Falcão, P. F., & Rosa, Á. A. (2019). We are analyzing the determinants of e-commerce in small and medium-sized enterprises: a cognition-driven framework. Technological and economic development of economy, 25(3), 496-518.

The above article addresses how the application of e-commerce has resulted in the development of technology. An economy where business organizations are forced to adopt new technology to remain competitive in the market is also mentioned in this article. The article’s findings are essential to study because they provide the positive impact of e-commerce business on the organizations operating. This is done at the international market level. Additionally, the paper offers the determinants of e-commerce business which then offers the best way to implement e-commerce strategies. Doing so will improve marketing efficiencies of business organizations.

Alsaad, A., Mohamad, R., Taamneh, A., & Ismail, N. A. (2018). What drives global B2B e-commerce usage: an analysis of the effect of the complexity of the trading system and competition pressure. Technology Analysis & Strategic Management, 30(8), 980-992.

The article addresses the reasons for the increased rate of e-commerce business. It mentions the drivers of e-commerce business by focusing on the complexity of trading systems. The competition in the global market is listed as one of the primary factors. This would explain why e-commerce is increasing its popularity. Therefore, the findings help provide the required literature on how e-commerce addresses the complexity of the trading system experienced at the international market. It will also communicate the pressure of stiff competition.

Li, L., Lin, J., Turel, O., Liu, P., & Luo, X. R. (2020). The impact of e-commerce capabilities on agricultural firms’ performance gains the mediating role of organizational agility. Industrial Management & Data Systems.

This article provides essential information relevant to the study by addressing firms’ gains. These gains are seen through the engaging in e-commerce businesses. Nit believes that the primary objective of business organizations in improving performance. The study indicated that business organizations that apply the use of e-commerce technology have more gains than those operating local, without the application of e-commerce. This in terms of global performance. Therefore, the article provides literature on the importance of eCommerce to businesses.

Macchion, L., Moretto, A. M., Caniato, F., Caridi, M., Danese, P., & Vinelli, A. (2017). International e-commerce for fashion products: what is the relationship with performance?. International Journal of Retail & Distribution Management.

The influence of e-commerce on the marketing efficacies of business organizations operating at the international level makes this article relevant. It focuses on electronic marketing. The electronic market has effect on the success of the organization. The review of the article will be beneficial to the development of the study because it addresses different impacts of e-commerce. The impacts can be seen on the performance level of business organizations operating at the international level. Therefore, the findings of the article will provide answers to the research question of the study.

Sheikh, A. A., Shahzad, A., & Ishaq, A. K. (2017). The growth of e-marketing in business-to-business industry and its effect on the performance of businesses in Pakistan: Marketing success. International and Multidisciplinary Journal of Social Sciences, 6(2), 178-214.

This article will be relevant to the selected topic of the influence of e-commerce on the marketing efficacies of business organizations. Mainly those operating at the international level. It focuses on electronic marketing and its effect on the success of the organization. The findings indicate that through the implementation of e-commerce, businesses organizations were able to improve marketing efficiencies. Therefore, the article will be relevant because it provides literature on the importance of e-commerce to improve market efficiency.

Hua, N., Hight, S., Wei, W., Ozturk, A. B., Zhao, X. R., Nusair, K., & DeFranco, A. (2019). The power of e-commerce: Does e-commerce enhance the impact of loyalty programs on hotel operating performance?. International Journal of Contemporary Hospitality Management.

The selection of this article was based on its relevance in addressing the study’s research questions. This managed the impact e-commerce businesses had on the development of loyalty programs. Loyalty programs enhance the relationship between the customers and companies. This ensures that the market share of the businesses increases. Therefore, the article provides the required literature on the importance of e-commerce on business performance at the international level. Therefore, the information found in this article is relevant to the selected topic.

Farida, N., Naryoso, A., & Yuniawan, A. (2017). Model of Relationship Marketing and E-Commerce in Improving Marketing Performance of Batik SMEs. JDM (Jurnal Dinamika Manajemen), 8(1), 20-29.

Model of Relationship Marketing and E-Commerce in Improving Marketing Performance of Batik SMEs provides different models that can be used by businesses participating in e-commerce business. These models can ensure that they increase the performance level. The models being used by business organizations that implemented e-commerce have numerous benefits. They resulted in improving marketing efficiency, indicating that e-commerce business benefits business organizations operating in the global market. Therefore, the information found in this article is relevant to the selected topic.

Gregory, G. D., Ngo, L. V., & Karavdic, M. (2019). Developing e-commerce marketing capabilities and efficiencies for enhanced performance in business-to-business export ventures. Industrial Marketing Management, 78, 146-157.

Developing e-commerce marketing capabilities and efficiencies for enhanced performance in business-to-business export ventures addresses business to business ventures that take place at the international level. Therefore, this article is relevant to the chosen topic. The findings indicate that e-commerce resulted in enhanced efficiencies and capabilities. This improved the performance level of business organizations that participated in international trade. The performance level was measured in terms of sales revenue. E-commerce strategies were used to make the sales revenue through the organization.

References

Alsaad, A., Mohamad, R., Taamneh, A., & Ismail, N. A. (2018). What drives global B2B e-commerce usage: an analysis of the effect of the complexity of the trading system and competition pressure. Technology Analysis & Strategic Management, 30(8), 980-992.

Barroso, R. M., Ferreira, F. A., Meidutė-Kavaliauskienė, I., Banaitienė, N., Falcão, P. F., & Rosa, Á. A. (2019). We are analyzing the determinants of e-commerce in small and medium-sized enterprises: a cognition-driven framework. Technological and economic development of economy, 25(3), 496-518.

Benmamoun, M., Singh, N., Lehnert, K., & Lee, S. B. (2019). Internationalization of e-commerce corporations (ECCs): Advanced vs. emerging markets are. Multinational Business Review.

Farida, N., Naryoso, A., & Yuniawan, A. (2017). Model of Relationship Marketing and E- Commerce in Improving Marketing Performance of Batik SMEs. JDM (Jurnal Dinamika Manajemen), 8(1), 20-29.

Gregory, G. D., Ngo, L. V., & Karavdic, M. (2019). Developing e-commerce marketing capabilities and efficiencies for enhanced performance in business-to-business export ventures. Industrial Marketing Management, 78, 146-157.

Hua, N., Hight, S., Wei, W., Ozturk, A. B., Zhao, X. R., Nusair, K., & DeFranco, A. (2019). The power of e-commerce: Does e-commerce enhance the impact of loyalty programs on hotel operating performance? International Journal of Contemporary Hospitality Management.

Li, L., Lin, J., Turel, O., Liu, P., & Luo, X. R. (2020). The impact of e-commerce capabilities on agricultural firms’ performance gains the mediating role of organizational agility. Industrial Management & Data Systems.

Macchion, L., Moretto, A. M., Caniato, F., Caridi, M., Danese, P., & Vinelli, A. (2017). International e-commerce for fashion products: what is the relationship with performance? International Journal of Retail & Distribution Management.

Macchion, L., Moretto, A. M., Caniato, F., Caridi, M., Danese, P., & Vinelli, A. (2017). International e-commerce for fashion products: what is the relationship with performance? International Journal of Retail & Distribution Management.

Sheikh, A. A., Shahzad, A., & Ishaq, A. K. (2017). The growth of e-marketing in business-to-business industry and its effect on the performance of businesses in Pakistan: Marketing success. International and Multidisciplinary Journal of Social Sciences, 6(2), 178-214.

The influence of e-commerce on marketing efficiency of business organizations at the international market

Name of the student

Name of professor

Date of submission

The influence of e-commerce on marketing efficiency of business organizations at the international market

Statement of the problem

The development of e-commerce has provided both opportunities and threats to a business organization operating globally. The options include increased market share, sales revenue, and profitability, while the main drawback of e-commerce is data security due to online transactions. The double impact of e-commerce on business organizations created a management dilemma of whether business organizations should implement e-commerce or not. Therefore.], this paper will address the benefits and disadvantages of e-commerce that will be essential when deciding to implement e-commerce.

Research questions

What are the benefits and disadvantages of e-commerce to business organizations operating at the global level?

What is the influence of e-commerce on the marketing efficiency of the business organization operating in the international market?

Annotated bibliography

Macchion, L., Moretto, A. M., Caniato, F., Caridi, M., Danese, P., & Vinelli, A. (2017). International e-commerce for fashion products: what is the relationship with performance?. International Journal of Retail & Distribution Management.

This article is relevant to the state study because it talks about the influence of e-commerce on the performance of the fashion industry business. It focuses on how e-commerce has made products and services more accessible for the company operating in the global market. Therefore, the article’s findings are relevant in answering the research questions for the study, which is to determine the influence of e-commerce on marketing efficiencies, which is one of the relationships e-commerce has with the organization’s performance.

Benmamoun, M., Singh, N., Lehnert, K., & Lee, S. B. (2019). Internationalization of e-commerce corporations (ECCs): Advanced vs. emerging markets are. Multinational Business Review.

This article is relevant to the study of determining the importance of e-commerce on international market performance. The paper discusses the emerging markets which are formed as a result of e-commerce. The further cooperation’s result of multinational companies that operate in more than one country has provided opportunities for business organizations to venture into the international market without transaction restrictions because most of the activities are performed by online businesses. The literature provided by the article is current, and it will help make decisions based on accurate and recent information.

Barroso, R. M., Ferreira, F. A., Meidutė-Kavaliauskienė, I., Banaitienė, N., Falcão, P. F., & Rosa, Á. A. (2019). We are analyzing the determinants of e-commerce in small and medium-sized enterprises: a cognition-driven framework. Technological and economic development of economy, 25(3), 496-518.

This article addresses how the application of e-commerce has resulted in the development of technology and an economy where business organizations are forced to adopt new technology to remain competitive in the market. The article’s findings are essential to study because they provide the positive impact of e-commerce business on the organizations operating at the international market level. Additionally, the paper offers the determinants of e-commerce business which offers the best way of implement e-commerce strategies to improve marketing efficiencies of business organizations.

Alsaad, A., Mohamad, R., Taamneh, A., & Ismail, N. A. (2018). What drives global B2B e-commerce usage: an analysis of the effect of the complexity of the trading system and competition pressure. Technology Analysis & Strategic Management, 30(8), 980-992.

The article is relevant in technology as it addresses the reasons for the increased rate of e-commerce business. It addressed the drivers of e-commerce business by focusing on the complexity of trading systems and the competition in the global market as the primary factors why e-commerce is increasing its popularity. Therefore, the findings help provide the required literature on how e-commerce addresses the complexity of the trading system experienced at the international market and the pressure of stiff competition.

Li, L., Lin, J., Turel, O., Liu, P., & Luo, X. R. (2020). The impact of e-commerce capabilities on agricultural firms’ performance gains the mediating role of organizational agility. Industrial Management & Data Systems.

This article provides essential information relevant to the study by addressing firms’ gains by engaging in e-commerce businesses. Nit believes that the primary objective of business organizations in improving performance, and the study indicated that business organizations that apply the use of e-commerce technology have more gains in terms of global performance than those operating locally without the application of e-commerce. Therefore, the article provides literature on the importance of eCommerce to businesses.

Macchion, L., Moretto, A. M., Caniato, F., Caridi, M., Danese, P., & Vinelli, A. (2017). International e-commerce for fashion products: what is the relationship with performance?. International Journal of Retail & Distribution Management.

This article will be relevant to the selected topic of the influence of e-commerce on the marketing efficacies of business organizations operating at the international level. It focuses on electronic marketing and its effect on the success of the organization. The review of the article will be beneficial to the development of the study because it addresses different impacts of e-commerce on the performance level of business organizations operating at the international level. Therefore, the findings of the article will provide answers to the research question of the study.

Sheikh, A. A., Shahzad, A., & Ishaq, A. K. (2017). The growth of e-marketing in business-to-business industry and its effect on the performance of businesses in Pakistan: Marketing success. International and Multidisciplinary Journal of Social Sciences, 6(2), 178-214.

This article will be relevant to the selected topic of the influence of e-commerce on the marketing efficacies of business organizations operating at the international level. It focuses on electronic marketing and its effect on the success of the organization. The findings indicate that through the implementation of e-commerce, businesses organizations were able to improve marketing efficiencies. Therefore, the article will be relevant because it provides literature on the importance of e-commerce to improve market efficiency.

Hua, N., Hight, S., Wei, W., Ozturk, A. B., Zhao, X. R., Nusair, K., & DeFranco, A. (2019). The power of e-commerce: Does e-commerce enhance the impact of loyalty programs on hotel operating performance?. International Journal of Contemporary Hospitality Management.

The selection of this article was based on its relevance in addressing the study’s research questions, where it managed the impact e-commerce businesses had on the development of loyalty programs. Loyalty programs enhance the relationship between the customers and companies, which ensures that the market share of the businesses increases. Therefore, the article provides the required literature on the importance of e-commerce on business performance at the international level.

Farida, N., Naryoso, A., & Yuniawan, A. (2017). Model of Relationship Marketing and E-Commerce in Improving Marketing Performance of Batik SMEs. JDM (Jurnal Dinamika Manajemen), 8(1), 20-29.

This article will be relevant to the selected topic of the influence of e-commerce on the marketing efficacies of business organizations operating at the international level. It provides different models that can be used by businesses participating in e-commerce business to ensure that they increase the performance level. The models being used by business organizations that implemented e-commerce resulted in improving marketing efficiency, indicating that e-commerce business benefits business organizations operating in the global market.

Gregory, G. D., Ngo, L. V., & Karavdic, M. (2019). Developing e-commerce marketing capabilities and efficiencies for enhanced performance in business-to-business export ventures. Industrial Marketing Management, 78, 146-157.

This article will be relevant to the selected topic of the influence of e-commerce on the marketing efficacies of business organizations operating at the international level. It addresses business to business ventures that take place at the international level. The findings indicate that e-commerce resulted in enhanced efficiencies and capabilities that improved the performance level of business organizations that participated in international trade. The performance level was measured in terms of sales revenue made by the organization through e-commerce strategies.

References

Alsaad, A., Mohamad, R., Taamneh, A., & Ismail, N. A. (2018). What drives global B2B e-commerce usage: an analysis of the effect of the complexity of the trading system and competition pressure. Technology Analysis & Strategic Management, 30(8), 980-992.

Barroso, R. M., Ferreira, F. A., Meidutė-Kavaliauskienė, I., Banaitienė, N., Falcão, P. F., & Rosa, Á. A. (2019). We are analyzing the determinants of e-commerce in small and medium-sized enterprises: a cognition-driven framework. Technological and economic development of economy, 25(3), 496-518.

Benmamoun, M., Singh, N., Lehnert, K., & Lee, S. B. (2019). Internationalization of e-commerce corporations (ECCs): Advanced vs. emerging markets are. Multinational Business Review.

Farida, N., Naryoso, A., & Yuniawan, A. (2017). Model of Relationship Marketing and E- Commerce in Improving Marketing Performance of Batik SMEs. JDM (Jurnal Dinamika Manajemen), 8(1), 20-29.

Gregory, G. D., Ngo, L. V., & Karavdic, M. (2019). Developing e-commerce marketing capabilities and efficiencies for enhanced performance in business-to-business export ventures. Industrial Marketing Management, 78, 146-157.

Hua, N., Hight, S., Wei, W., Ozturk, A. B., Zhao, X. R., Nusair, K., & DeFranco, A. (2019). The power of e-commerce: Does e-commerce enhance the impact of loyalty programs on hotel operating performance?. International Journal of Contemporary Hospitality Management.

Li, L., Lin, J., Turel, O., Liu, P., & Luo, X. R. (2020). The impact of e-commerce capabilities on agricultural firms’ performance gains the mediating role of organizational agility. Industrial Management & Data Systems.

Macchion, L., Moretto, A. M., Caniato, F., Caridi, M., Danese, P., & Vinelli, A. (2017). International e-commerce for fashion products: what is the relationship with performance?. International Journal of Retail & Distribution Management.

Macchion, L., Moretto, A. M., Caniato, F., Caridi, M., Danese, P., & Vinelli, A. (2017). International e-commerce for fashion products: what is the relationship with performance?. International Journal of Retail & Distribution Management.

Sheikh, A. A., Shahzad, A., & Ishaq, A. K. (2017). The growth of e-marketing in business-to-business industry and its effect on the performance of businesses in Pakistan: Marketing success. International and Multidisciplinary Journal of Social Sciences, 6(2), 178-214.

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