Describe what you would focus on for social media research for the company you focused on in this class.
Then, describe social media analytics that matter for your business.
Be specific using terminology from the reading.
Be sure to answer the following in your plan:
- What is social media research, why is it valuable for marketers?
- What are the primary approaches to research and what will you focus on?
- What is the research process for collecting, processing, and analysing residual social media data used in social listening and monitoring?
For your Analytics Plan: