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Need assistance in writing  discussion post

Instructions: Find a peer reviewed/academic article on the related to the subject in each number and relate it to the auto parts manufacturing industry and cite the article in MLA 7th edition format. Each number is treated separately, and the academic article should be numbered accordingly to that section number. Each number should be 2-3 paragraphs long totaling about half a page single spaced. 1-2 paragraph summary of the article and 1 application paragraph to the auto parts manufacturing industry. An example of the format is below the numbered section. Each one is a separate discussion post.

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  1. Globalization and International Trade

For this and subsequent posts, you should apply the concepts from an academic article to your industry. You may be able to find an article that is directly about globalization and trade in your industry. You may not be able to do so. If not, then find a more general article and explain how you think those ideas apply to your industry.

  1. Supply Chain Strategy: Lean and Agile

In this post, you should find a refereed academic journal article that helps to understand how international situations affect your industry. The effect may be great or small.

  1. Service Supply Chains

In this post, you should find a refereed academic journal article that helps to understand how service supply chains manifest in your industry. There is a rich literature on service supply chains.

  1. Systems and Networks

In this post, you should find a refereed academic journal article that helps to understand how systems and networks manifest in your industry. These are at the core of global supply chains, so this should be fairly straightforward.

  1. Logistics Service Providers

In this post, you should find a refereed academic journal article that helps to understand how firms in your industry use logistics service providers. Even if your industry is a transportation firm, it is likely to have relationships with brokers and other third parties.

  1. Facilitating International Freight Flows

In this post, you should find a refereed academic journal article that helps to understand how goods and services in your industry move across borders and around the world.

  1. Inventory Management, Planning, and Control

In this post, you should find a refereed academic journal article that helps to understand how firms in your industry manage inventory. What are their ordering and quantity policies? What models might they use?

Example of discussion posting format from professor:

EXAMPLE DISCUSSION POSTING

Summary:

Authors De Keyser, Schepers, and Konus discuss the use of segmentation to develop channel focus in post-sales service channels for Dutch Telekom. Channels identified by the authors were in-store, web, and call center. In addition, the article sub-segments these channels by different stages of the customer service journey, such as research/info search, purchase, and post-sales service. The others compare these segments against perceived values of innovativeness, risk, product complexity, price, involvement, age, gender, sex, loyalty, and average revenue. What the authors found in this experiment is that different segments found different level of values for different channels for different purposes. In reviewing the three-stage approach, the others identified 6 specific segments. As such, marketers could predict psychographic attributes for users of certain channels and market appropriately. In addition, authors identify that no one channel is significantly more important than any other, and that an appropriate mix must be maintained by an organization for full success. Another interesting find is that innovativeness does not significantly affect perceived value of any particular channel for any of the segments.

Application:

While this article does not call out the commercial banking directly, the concept is applicable across industries. Particularly important to the commercial banking industry, post-sales service is one of the major differentiating factors for firms. In order to compete effectively, commercial banks will need to create programs across multiple channels: call centers, in-store, and online (if not more such as mobile, chat/email, and letter writing). Furthermore, the author suggests that the service strategy for each channel should be developed differently.

De Keyser, A., Schepers, J., & Konu┼č, U. (2015, October). Multichannel customer segmentation: Does the after-sales channel matter? A replication and extension. Intern Journal of Research in Marketing (32)4, 453-456. Retrieved June 14, 2016 from Science Direct.

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