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Here are the topics for the discussion board. You will only need to choose one point to discuss. 

OPTION 1 – With the rise of cloud computing technology, marketing is becoming more and more data-driven. Marketing technology presents a bewildering choice of software services for businesses looking to improve their management of digital media. Why is this software so important and what kind of insights can companies gain from using it? How is this technology changing how businesses can interact with their customers? How might data security change how this kind of software is used in the future?  

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OPTION 2 – What roles do visual aesthetics and design play in advertising? As people start to shop more online, user-friendly technology is becoming more important. What are some features that bother you when shopping online? Describe the importance of user interfaces? Quibi is an example of an online streaming company that has specifically modified its shows to be watched on a mobile device by making the run times shorter and allowing the user to be able to choose between different screen orientations. Can you think of another example of a company that has done something similar?

OPTION 3 – What makes influencer marketing more advantageous than traditional advertising methods? What are the downsides? How might influencer marketing change? Think from both the perspective of the company, the influencer, and customers. Support answer with examples where possible.

For each initial post, you need to use 1 external reference AND one reference from the textbook information to support your content. 

For each response, you need to use 1 external reference OR one reference from the textbook information to support your content.  

21- Discussion board rubric 21- Discussion board rubric

Criteria Ratings Pts

This criterion is linked to a Learning OutcomeInitial post – 500 words Create a 500+ word posting that answers the question posed in the discussion instructions. Be sure to reference course material and at least 1 additional external reference to support your content.

14 pts Full Marks The content of the post is substantive and relevant to the question asked. The position statement is supported by facts and detailed comments. External references and textbook information was used and cited.

11 pts Partial points The post was well thought out and answers the questions, however, it was not thoroughly supported. Did not apply external references. Did not support with textbook information.

7 pts Partial points Response vaguely answered the questions. Need to elaborate on the content of your post and focus on answering the question. And/Or was not suppored with external references and/or textbook information.

0 pts No Marks Either the submission was not complete, or did not answer the questions. Additionally, the response was not supported by external references and textbook information.

14 pts

21- Discussion board rubric

Criteria Ratings Pts

This criterion is linked to a Learning OutcomeResponse – 100 words Create a 100+ word reply to one student’s post. Support your response with your experience and at least 1 external reference or textbook citation.

4 pts Full Marks The content of the response is substantive and relevant. The position statement is supported by facts and detailed comments. One external reference and/or textbook reference was used and cited.

2 pts Partial points The response was well thought out and relevant, however, it was not supported by personal experience and at least one external reference or textbook citation.

1 pts Partial points Response is vague. Need to elaborate on the content of your response. Was not suppored with your experience, and an external reference and/or textbook information.

0 pts No Marks Either the submission was not complete, did not answer the questions, or did not meet the word minimum. Additionally, the response was not supported by external references or textbook information.

4 pts

This criterion is linked to a Learning OutcomeProofreading Proofread your work prior to posting.

2 pts Full Marks Expectations met

1 pts Partial points Initial post and response contains 1-2 errors

0.5 pts No Marks Initial post and response contains 3-4 errors

0 pts Partial points Initial post and response contains 5+ errors

2 pts

Total Points: 20

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