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Zipcar offers a sophisticated form of car sharing (www.zipcar.com). The firm opened for business in Boston in late 2000. Describe the strategy of Zipcar using the six questions of Figure 4.2. Is the Zipcar strategy sustainable, and will it lead to profitability?

Your response should be at least 300 words, single-spaced, not including references. Use APA formatting for in-text citations and references. Submission does NOT need a title page or a table of contents.

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