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Marketing Plan Milestone 2 

Using the approved company and product/service, you will answer the following questions:    

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Company: Amazon.

  • Who is  your target audience?
  • What is  their age demographic?
  • What is their average socioeconomic status?
  • What  are the traits and characteristics of your target audience?
  • Where  does your target audience go to get their information about products or      services?
  • Why is it important to survey your target audience about their personal and      buying characteristics?

How has the company needed to shift in reaching their target audience in light of the pandemic? 

Paper length should be 3 to 4 pages in length using APA formatting and should include a cover page and reference page which are not included in the page count.

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