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Laurie Armstrong Director, Media Relations – US & Canada 415.227.2615 [email protected] Elisabeth Wieselthaler-Toelly Director, Media Relations – International 415.227.2603

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FOR IMMEDIATE RELEASE

San Francisco Fact Sheet Latest data available from the San Francisco Travel Association, California Department of Finance, www.sfgov.org and various industry sources; see final page for annotated resources.

Visitor Spending

Visitor Spending

Total visitors and convention participants (2016) 1 25.2 million

Visitors in San Francisco per day (2016) 1 68,998

Visitor spending in San Francisco per day (2016) 1 $24.5 million

Total tourism direct spending (2016) 1 $8.9 billion

Average daily expenditure for all visitors 1 $356.45

Visitor Spending per San Francisco household (2016) 1 $10,667

Number of convention delegates staying in

hotels/motels (2016) 1

2.6 Million

Total Convention Attendee Spending (2016) 1 $1.2 billion

Total Exhibitor Spending (2016) 1 $656 million

Total Meeting Planner/Hosting Spending (2016) 1 $42 million

Convention and meetings related spending (2016) 1 $1.9 billion

Average expenditure per convention delegate per day

(2016) 1

$492.65

Average length of stay per convention delegate 2 4.1

Average daily expenditure per general visitor staying in

hotels/motels 2

$298.03

Top six producing domestic metropolitan statistical

areas (2015) 3

Los Angeles, CA San Francisco-Oakland-San Jose, CA Sacramento – Stockton – Modesto, CA New York, NY San Diego, CA Washington, DC

Average daily room rate (2016) 4 $252.92

Hotel occupancy (2016) 4 85.5%

Room demand (2016) 4 10.5 million

Adapted from https://www.sftravel.com/sites/sftraveldev.prod.acquia- sites.com/files/San%20Francisco%20Fact%20Sheet%202017.pdfhttp:www.sfgov.orgmailto:[email protected]mailto:[email protected]

Visitor Spending

Transient room demand (2016) 4 7.4 million

Total group room demand (2016) 4 2.6 million

Moscone group room nights (2016) 22

(Group nights typically average one million room nights annually; the group room nights stated are a temporary decrease and due to Moscone Expansion.)

861,000

Self-Contained group room nights (2016) 4 1.7 million

Top five producing international markets 5 Mexico

China United Kingdom Canada Germany

Top reasons for visiting San Francisco 2 Atmosphere and ambiance

Friends and family in area Scenic beauty Restaurants and cuisine

Leading attractions visited 2 Pier 39

Golden Gate Bridge Golden Gate Park Ferry Building

Leading activities 2 Dine in restaurants

Shopping Visit a park Visit friends and family

Leading neighborhoods visited 2 Union Square

Fisherman’s Wharf Embarcadero Chinatown

Purpose of visit 2 85.6% Leisure/Vacation

7.1% Business Travel 7.2% Meeting/ Convention

Visitor Profile2

For detailed profiles on hotel guests, VFR (visiting friends and relatives) and international travelers contact San Francisco Travel Association Media Relations Department; the information below is a compilation of all visitor categories:

Visitor Profile

Average Age 40.1

Average Annual Household Income $94,637

Average Length of Stay in City 2.5 Nights

Adapted from https://www.sftravel.com/sites/sftraveldev.prod.acquia- sites.com/files/San%20Francisco%20Fact%20Sheet%202017.pdf

Visitor Profile

First Time Visitors 24.4%

Gender Female 51.2% Male 45% Prefer not to answer 3.7%

Population7

City of San Francisco 864,816

Major ethnic groups (2016): White 40.8% Asian 34.5% Hispanic Origin 15.3% African American (Black) 5.0% Multiracial 3.5% American Indian 0.1% Pacific Islander 0.4% Other Races 0.4%

Population of the nine Greater Bay Area counties: Alameda (1,647,704) Contra Costa (1,135,127) Marin (260,651) Napa (142,166) San Francisco (870,887) San Mateo (764,797) Santa Clara (1,979,402) Solano (440,207) Sonoma (503,070)

Total Bay Area population 7,684,011

Weather The weather in San Francisco is mild year-round with temperatures seldom rising above 70 degrees (21 degrees C) or falling below 40 degrees (5 degrees C).

Daily Mean Temperature (F/C)

Month Maximum Minimum Rainfall (Inches/cm)

January 56.0/13.4 46.2/7.9 4.48/11.38 February 59.4/15.2 48.4/9.1 2.83/7.18 March 60.0/15.6 48.6/9.1 2.58/6.55 April 61.1/16.2 49.2/9.6 1.48/3.76 May 62.5/16.9 50.7/10.4 0.35/0.89

June 64.3/17.9 52.5/11.4 0.15/0.38

Adapted from https://www.sftravel.com/sites/sftraveldev.prod.acquia- sites.com/files/San%20Francisco%20Fact%20Sheet%202017.pdf

Month Maximum Minimum Rainfall (Inches/cm)

July 64.0/17.8 53.1/11.7 0.04/0.10

August 65.0/18.3 54.2/12.3 0.08/0.20

September 68.9/20.5 55.8/13.2 0.24/0.61

October 68.3/20.2 54.8/12.7 1.09/2.77 November 62.9/17.2 51.5/10.8 2.49/6.33 December 56.9/13.8 47.2/8.5 3.52/8.94 Annual Average 62.5/16.9 51.0/10.6 19.33/49.10

History and Geography

Total area in square miles in the city of San Francisco 47.335 miles

Miles of shoreline 8 29.5 miles

Miles of waterfront 8 7.5 miles

Number of piers 39

Square miles in San Francisco Bay and Delta 9 Ranges from 400 to 1,600

miles

Fog signals around the San Francisco Bay 9 32 signals

Total square miles in Golden Gate National Recreation Area (GGNRA)9

82,791 acres

10 Miles of San Francisco streets 1,088 miles

Recreation and Park Facilities

Recreational and open space within San Francisco 3,400 acres

Marina slips 671

Neighborhood parks 220

Playgrounds and play areas 179

High-rises (eight stories and above) 13 766

Buildings designated historical landmarks (since 1967) 13 266 buildings

Historic districts (Alamo Square, Blackstone Court, Bush Street Cottage Row, Civic Center, Dogpatch, Jackson Square, Liberty- Hill, Market Street Masonry, Northeast Waterfront, South End, Telegraph Hill, and Webster St.)13

12 total

Lodging

Hotel rooms available 4 33,793 rooms

Number of hotels 4 218 hotels

Adapted from https://www.sftravel.com/sites/sftraveldev.prod.acquia- sites.com/files/San%20Francisco%20Fact%20Sheet%202017.pdf

Transportation

Average number of commuters daily 13 431,859

Total number of licensed taxis permits (medallions as of 2016) 11 1,967

Yearly cable car riders (2016) 11 5,800,000

Cable cars 44 cars

Historic streetcars 45 cars

Route miles of cable car track 8.8 miles

Speed of cable car per mile 9.5 mph

Sources 1. Total Tourism Direct Spending (2016), San Francisco Travel Association in conjunction with Tourism

Economics and Destination Analysts 2. 2014, San Francisco Travel Association/Destination Analysts “Findings, Final Report: San Francisco Visitor

Profile Research” 2017 Visitor Profile Study is in the field with results being available in 2018. 3. 2015; Longwoods International, “San Francisco 2015 Visitor Study” 4. STR; YTD Performance for City and County of San Francisco 5. Global Travel City Database, January 2017, Tourism Economics 6. OAG Flight schedule and seat capacity; August 2016 (next is August 2017) 7. U.S. Census Bureau American Community Survey http://factfinder2.census.gov and California Department of

Finance 8. City and County of San Francisco, Port of San Francisco 9. U.S. Army Corps of Engineers 10. Golden Gate National Recreation Area 11. City and County of San Francisco, San Francisco Municipal Transportation Agency 12. City and County of San Francisco, Recreation and Park Department 13. City and County of San Francisco, Planning Department 14. MTC-ABAG Library, www.mtc.ca.gov; includes within city as well as nearby locations 15. City and County of San Francisco, San Francisco International Airport, www.flysfo.com 16. Bay Area Toll Authority, http://bata.mtc.ca.gov/bridges/sf-oak-bay.htm 17. Golden Gate Bridge, Highway & Transportation District,

http://goldengate.org/organization/annualreports.php 18. City and County of San Francisco, Department of Public Health, Environmental Health Section (MIS); number

changes daily. 19. Grants for the Arts and San Francisco Travel Association 20. San Francisco Business Times, 2017 Book of Lists “Bay Area Largest Public Companies” Based on FY 2015

Revenue. 21. City and County of San Francisco, Office of the Mayor 22. USI, CRM San Francisco Travel Association

• • San Francisco Travel Association

Ono Front Su oot , Suite 2900 San Francisco, CA 94111 sanfrancisco trav

Adapted from https://www.sftravel.com/sites/sftraveldev.prod.acquia- sites.com/files/San%20Francisco%20Fact%20Sheet%202017.pdfhttps://www.sftravel.com/sites/sftraveldev.prod.acquia-sites.com/files/San%20Francisco%20Fact%20Sheet%202017.pdfhttp://goldengate.org/organization/annualreports.phphttp://bata.mtc.ca.gov/bridges/sf-oak-bay.htmhttp:www.flysfo.comhttp:www.mtc.ca.govhttp:http://factfinder2.census.govhttps://www.sftravel.com/sites/sftraveldev.prod.acquia-sites.com/files/San%20Francisco%20Fact%20Sheet%202017.pdfwww.sanfrancisco.travel

  • San Francisco Fact Sheet
    • Visitor Spending
    • Visitor Profile
    • Population
    • Weather
    • Daily Mean Temperature (F/C)
    • History and Geography
    • Recreation and Park Facilities
    • Lodging
    • Transportation
    • Sources

Milestone Two Guidelines and Rubric.html

Overview

Scenario

Wheelies is a small family-owned scooter and bicycle rental business near the large tourist city of San Francisco, CA. Wheelies currently has 42 employees, most of whom are San Francisco residents. Currently, Wheelies promotes itself by having their employees hand out 20% discount coupons within a one mile radius of the store. Employees do this each morning for the three hours that the store is open. Additionally, Wheelies has a Facebook page (though it was last updated two months ago) that offers a two-for-one rental coupon to followers who share the post. The biggest struggle for Wheelies is its competition with other local businesses to attract tourists. The owner of Wheelies has decided to invest in more modern marketing techniques in hopes of establishing a well-known presence in the community and gaining new customers who return to support the business year after year. This will require the owner to better understand the company’s audiences and how best to market to them.

You have been hired by the owner as a consultant, and your job is to create a basic communication plan that provides guidance on how to appropriately collect demographic information, analyze the gathered demographic data provided from the San Francisco Fact Sheet PDF, and identify ways to reach the target audience so that the owner can move forward with her new marketing campaign.

You will create a full communication plan for the course project. This plan will affect both internal staff and external customers, so it’s important to keep in mind these key elements of the company:

  • Employees
    • Since it is the off-season, the seasonal part-time staff are not currently working at Wheelies. This means a significant portion of the employee base that will be impacted by your communication plan will not be physically present during the plan development.
    • You will be unavailable during most of the busy season when the part-time staff come back to work.
  • Company Goals

Be sure to provide sufficient guidance and rationales in your communication plan that will allow for the plan to speak for itself.

Prompt

Using the provided scenario and customer data set, continue work on your communication plan for Wheelies in support of your project submission, which is due in Module Seven. This plan should address the company’s goals to be well-known in the community and to retain new customers year after year.

Specifically, you must address the following rubric criteria:

  • Recommend effective delivery methods and strategies to help the business reach its goals. Address the following:
    • Identify key considerations and targeted adaptations needed to craft an effective message for diverse audiences.
    • Explain how current delivery methods and strategies could be improved to better reach intended audiences.
    • Describe the potential issues that could arise as a result of delivering the targeted message. For instance, consider the legal, ethical, or cultural issues.
    • Explain how the targeted messages might reach unintended audiences.

Use the Communication Plan Template Word Document to help you plan this milestone assignment. Keep in mind that you will not be submitting this template for your milestone assignment; this is just a guide for planning your written response. If you choose to use the template for your planning, you do not need to fill out the whole template at this time. Your focus should be on the items specified in these instructions.

Guidelines for Submission

Submit this assignment as a Word document. This assignment must be between 300 to 350 words in length and must be written using APA formatting. Use double spacing, 12-point Times New Roman font, and one-inch margins. Include at least three references cited in APA format. Consult the Shapiro Library APA Style Guide for more information on citations.

Milestone Two Rubric

CriteriaExemplary (100%)Proficient (85%)Needs Improvement (55%)Not Evident (0%)Value
Recommending Effective Delivery Strategies: Key ConsiderationsExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerIdentifies the key considerations and targeted adaptations needed to craft an effective message for each intended audienceShows progress toward proficiency, but with errors or omissions; areas for improvement may include stating the key considerations for crafting effective messaging, the audiences being targeted in the communication plan, and the specific adaptations needed to target each intended audienceDoes not attempt criterion20
Recommending Effective Delivery Strategies: Reaching Intended AudiencesExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerExplains how current delivery methods and strategies could be improved to better reach intended audiencesShows progress toward proficiency, but with errors or omissions; areas for improvement may include identifying the current delivery methods being used for the company’s messaging, along with ways these methods could be improved or built upon to better reach target audiencesDoes not attempt criterion20
Recommending Effective Delivery Strategies: Potential Issues for Message DeliveryExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerDescribes potential issues that could arise as a result of delivering the targeted messageShows progress toward proficiency, but with errors or omissions; areas for improvement may include stating specific potential issues involved with delivering the target message or the effects these issues could have on the message reaching its intended audiencesDoes not attempt criterion20
Recommending Effective Delivery Strategies: Reaching Unintended AudiencesExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerExplains how the targeted message may reach unintended audiencesShows progress toward proficiency, but with errors or omissions; areas for improvement may include identifying the unintended audiences who may receive the targeted message, the potential ways the message could reach these audiences, or the possible effects that reaching these audiences could have on the messageDoes not attempt criterion15
Articulation of ResponseExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerClearly conveys meaning with correct grammar, sentence structure, and spellingShows progress toward proficiency, but with errors in grammar, sentence structure, and spellingSubmission has critical errors in grammar, sentence structure, and spelling15
Citations and AttributionsUses citations for ideas requiring attribution, with few or no minor errorsUses citation for ideas requiring attributionUses citations for ideas requiring attribution, with major errorsDoes not use citations for ideas requiring attribution10
Total:100%

course_documents/COM 225 San Francisco Fact Sheet.pdf

Laurie Armstrong Director, Media Relations – US & Canada 415.227.2615 [email protected] Elisabeth Wieselthaler-Toelly Director, Media Relations – International 415.227.2603

[email protected]

FOR IMMEDIATE RELEASE

San Francisco Fact Sheet Latest data available from the San Francisco Travel Association, California Department of Finance, www.sfgov.org and various industry sources; see final page for annotated resources.

Visitor Spending

Visitor Spending

Total visitors and convention participants (2016) 1 25.2 million

Visitors in San Francisco per day (2016) 1 68,998

Visitor spending in San Francisco per day (2016) 1 $24.5 million

Total tourism direct spending (2016) 1 $8.9 billion

Average daily expenditure for all visitors 1 $356.45

Visitor Spending per San Francisco household (2016) 1 $10,667

Number of convention delegates staying in

hotels/motels (2016) 1

2.6 Million

Total Convention Attendee Spending (2016) 1 $1.2 billion

Total Exhibitor Spending (2016) 1 $656 million

Total Meeting Planner/Hosting Spending (2016) 1 $42 million

Convention and meetings related spending (2016) 1 $1.9 billion

Average expenditure per convention delegate per day

(2016) 1

$492.65

Average length of stay per convention delegate 2 4.1

Average daily expenditure per general visitor staying in

hotels/motels 2

$298.03

Top six producing domestic metropolitan statistical

areas (2015) 3

Los Angeles, CA San Francisco-Oakland-San Jose, CA Sacramento – Stockton – Modesto, CA New York, NY San Diego, CA Washington, DC

Average daily room rate (2016) 4 $252.92

Hotel occupancy (2016) 4 85.5%

Room demand (2016) 4 10.5 million

Adapted from https://www.sftravel.com/sites/sftraveldev.prod.acquia- sites.com/files/San%20Francisco%20Fact%20Sheet%202017.pdfhttp:www.sfgov.orgmailto:[email protected]mailto:[email protected]

Visitor Spending

Transient room demand (2016) 4 7.4 million

Total group room demand (2016) 4 2.6 million

Moscone group room nights (2016) 22

(Group nights typically average one million room nights annually; the group room nights stated are a temporary decrease and due to Moscone Expansion.)

861,000

Self-Contained group room nights (2016) 4 1.7 million

Top five producing international markets 5 Mexico

China United Kingdom Canada Germany

Top reasons for visiting San Francisco 2 Atmosphere and ambiance

Friends and family in area Scenic beauty Restaurants and cuisine

Leading attractions visited 2 Pier 39

Golden Gate Bridge Golden Gate Park Ferry Building

Leading activities 2 Dine in restaurants

Shopping Visit a park Visit friends and family

Leading neighborhoods visited 2 Union Square

Fisherman’s Wharf Embarcadero Chinatown

Purpose of visit 2 85.6% Leisure/Vacation

7.1% Business Travel 7.2% Meeting/ Convention

Visitor Profile2

For detailed profiles on hotel guests, VFR (visiting friends and relatives) and international travelers contact San Francisco Travel Association Media Relations Department; the information below is a compilation of all visitor categories:

Visitor Profile

Average Age 40.1

Average Annual Household Income $94,637

Average Length of Stay in City 2.5 Nights

Adapted from https://www.sftravel.com/sites/sftraveldev.prod.acquia- sites.com/files/San%20Francisco%20Fact%20Sheet%202017.pdf

Visitor Profile

First Time Visitors 24.4%

Gender Female 51.2% Male 45% Prefer not to answer 3.7%

Population7

City of San Francisco 864,816

Major ethnic groups (2016): White 40.8% Asian 34.5% Hispanic Origin 15.3% African American (Black) 5.0% Multiracial 3.5% American Indian 0.1% Pacific Islander 0.4% Other Races 0.4%

Population of the nine Greater Bay Area counties: Alameda (1,647,704) Contra Costa (1,135,127) Marin (260,651) Napa (142,166) San Francisco (870,887) San Mateo (764,797) Santa Clara (1,979,402) Solano (440,207) Sonoma (503,070)

Total Bay Area population 7,684,011

Weather The weather in San Francisco is mild year-round with temperatures seldom rising above 70 degrees (21 degrees C) or falling below 40 degrees (5 degrees C).

Daily Mean Temperature (F/C)

Month Maximum Minimum Rainfall (Inches/cm)

January 56.0/13.4 46.2/7.9 4.48/11.38 February 59.4/15.2 48.4/9.1 2.83/7.18 March 60.0/15.6 48.6/9.1 2.58/6.55 April 61.1/16.2 49.2/9.6 1.48/3.76 May 62.5/16.9 50.7/10.4 0.35/0.89

June 64.3/17.9 52.5/11.4 0.15/0.38

Adapted from https://www.sftravel.com/sites/sftraveldev.prod.acquia- sites.com/files/San%20Francisco%20Fact%20Sheet%202017.pdf

Month Maximum Minimum Rainfall (Inches/cm)

July 64.0/17.8 53.1/11.7 0.04/0.10

August 65.0/18.3 54.2/12.3 0.08/0.20

September 68.9/20.5 55.8/13.2 0.24/0.61

October 68.3/20.2 54.8/12.7 1.09/2.77 November 62.9/17.2 51.5/10.8 2.49/6.33 December 56.9/13.8 47.2/8.5 3.52/8.94 Annual Average 62.5/16.9 51.0/10.6 19.33/49.10

History and Geography

Total area in square miles in the city of San Francisco 47.335 miles

Miles of shoreline 8 29.5 miles

Miles of waterfront 8 7.5 miles

Number of piers 39

Square miles in San Francisco Bay and Delta 9 Ranges from 400 to 1,600

miles

Fog signals around the San Francisco Bay 9 32 signals

Total square miles in Golden Gate National Recreation Area (GGNRA)9

82,791 acres

10 Miles of San Francisco streets 1,088 miles

Recreation and Park Facilities

Recreational and open space within San Francisco 3,400 acres

Marina slips 671

Neighborhood parks 220

Playgrounds and play areas 179

High-rises (eight stories and above) 13 766

Buildings designated historical landmarks (since 1967) 13 266 buildings

Historic districts (Alamo Square, Blackstone Court, Bush Street Cottage Row, Civic Center, Dogpatch, Jackson Square, Liberty- Hill, Market Street Masonry, Northeast Waterfront, South End, Telegraph Hill, and Webster St.)13

12 total

Lodging

Hotel rooms available 4 33,793 rooms

Number of hotels 4 218 hotels

Adapted from https://www.sftravel.com/sites/sftraveldev.prod.acquia- sites.com/files/San%20Francisco%20Fact%20Sheet%202017.pdf

Transportation

Average number of commuters daily 13 431,859

Total number of licensed taxis permits (medallions as of 2016) 11 1,967

Yearly cable car riders (2016) 11 5,800,000

Cable cars 44 cars

Historic streetcars 45 cars

Route miles of cable car track 8.8 miles

Speed of cable car per mile 9.5 mph

Sources 1. Total Tourism Direct Spending (2016), San Francisco Travel Association in conjunction with Tourism

Economics and Destination Analysts 2. 2014, San Francisco Travel Association/Destination Analysts “Findings, Final Report: San Francisco Visitor

Profile Research” 2017 Visitor Profile Study is in the field with results being available in 2018. 3. 2015; Longwoods International, “San Francisco 2015 Visitor Study” 4. STR; YTD Performance for City and County of San Francisco 5. Global Travel City Database, January 2017, Tourism Economics 6. OAG Flight schedule and seat capacity; August 2016 (next is August 2017) 7. U.S. Census Bureau American Community Survey http://factfinder2.census.gov and California Department of

Finance 8. City and County of San Francisco, Port of San Francisco 9. U.S. Army Corps of Engineers 10. Golden Gate National Recreation Area 11. City and County of San Francisco, San Francisco Municipal Transportation Agency 12. City and County of San Francisco, Recreation and Park Department 13. City and County of San Francisco, Planning Department 14. MTC-ABAG Library, www.mtc.ca.gov; includes within city as well as nearby locations 15. City and County of San Francisco, San Francisco International Airport, www.flysfo.com 16. Bay Area Toll Authority, http://bata.mtc.ca.gov/bridges/sf-oak-bay.htm 17. Golden Gate Bridge, Highway & Transportation District,

http://goldengate.org/organization/annualreports.php 18. City and County of San Francisco, Department of Public Health, Environmental Health Section (MIS); number

changes daily. 19. Grants for the Arts and San Francisco Travel Association 20. San Francisco Business Times, 2017 Book of Lists “Bay Area Largest Public Companies” Based on FY 2015

Revenue. 21. City and County of San Francisco, Office of the Mayor 22. USI, CRM San Francisco Travel Association

• • San Francisco Travel Association

Ono Front Su oot , Suite 2900 San Francisco, CA 94111 sanfrancisco trav

Adapted from https://www.sftravel.com/sites/sftraveldev.prod.acquia- sites.com/files/San%20Francisco%20Fact%20Sheet%202017.pdfhttps://www.sftravel.com/sites/sftraveldev.prod.acquia-sites.com/files/San%20Francisco%20Fact%20Sheet%202017.pdfhttp://goldengate.org/organization/annualreports.phphttp://bata.mtc.ca.gov/bridges/sf-oak-bay.htmhttp:www.flysfo.comhttp:www.mtc.ca.govhttp:http://factfinder2.census.govhttps://www.sftravel.com/sites/sftraveldev.prod.acquia-sites.com/files/San%20Francisco%20Fact%20Sheet%202017.pdfwww.sanfrancisco.travel

  • San Francisco Fact Sheet
    • Visitor Spending
    • Visitor Profile
    • Population
    • Weather
    • Daily Mean Temperature (F/C)
    • History and Geography
    • Recreation and Park Facilities
    • Lodging
    • Transportation
    • Sources

course_documents/COM 225 Communication Plan Template.docx

COM 225 Communication Plan Template

Use this template to draft your communication plan. This is a useful tool to help you organize your thoughts prior to submitting your milestones and course project. However, you do not need to submit this template for either of your milestones or your course project.SectionPromptResponseData and Information CollectionEvaluate the accuracy, credibility, and validity of the demographic information.Determine whether the data collection meets federal laws and regulations.Suggest any additional research techniques that would have benefited the collection of information to best target an audience.Analyzing Audience DataDescribe the intended audience and specify important demographic information.Identify the current communication strategies being used to reach audiences.Determine whether or not these current strategies are appropriate for the target audience, and use audience information to support your response.Recommending Effective Delivery StrategiesIdentify key considerations that are needed to create an effective message for the intended audience.Recommend adaptations to the message that would effectively target the intended audience.Provide a rationale for your suggested adaptations, and use audience information to support your response.Explain how current delivery methods could be improved to better reach the target audiences.Recommend new delivery methods for each of your target audiences.Describe potential issues that may arise when the targeted message is delivered.Identify ways the targeted messages may reach unintended audiences.Explain why these considerations are important, and use audience information to support your response.

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