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•Industry History

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1.Market and Industry Definition

2.Major Competitors and Descriptions

▪Who are the top 3 competitors?

▪Strengths and weaknesses of each

▪Competitor Strategies and niche

•Product History

1.Product features

2.What problem does the product solve

3.Product Category Sales

4.Previous Performance Versus Competition History

5.Estimated Market Shares

•Company History



3.Major changes

4.Mission & Vision statement

•Organization Plan

1.Who is in charge?

2.Departments/division leaders

3.Org Chart

•Leadership style

•Hiring Practices

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