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Dogtopia

•Industry History

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1.Market and Industry Definition

2.Major Competitors and Descriptions

▪Who are the top 3 competitors?

▪Strengths and weaknesses of each

▪Competitor Strategies and niche

•Product History

1.Product features

2.What problem does the product solve

3.Product Category Sales

4.Previous Performance Versus Competition History

5.Estimated Market Shares

•Company History

1.Start

2.Size

3.Major changes

4.Mission & Vision statement

•Organization Plan

1.Who is in charge?

2.Departments/division leaders

3.Org Chart

•Leadership style

•Hiring Practices

Dogtopia

•Industry History

1.Market and Industry Definition

2.Major Competitors and Descriptions

▪Who are the top 3 competitors?

▪Strengths and weaknesses of each

▪Competitor Strategies and niche

•Product History

1.Product features

2.What problem does the product solve

3.Product Category Sales

4.Previous Performance Versus Competition History

5.Estimated Market Shares

•Company History

1.Start

2.Size

3.Major changes

4.Mission & Vision statement

•Organization Plan

1.Who is in charge?

2.Departments/division leaders

3.Org Chart

•Leadership style

•Hiring Practices

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