Prompt: In Milestone Two, you will analyze the ethical factors at play in the VALID case study, explain how the engineering codes of ethics apply to the case, and evaluate your own personal moral codes as they apply to the case.
Specifically, the following critical elements must be addressed:
IV. Ethical Concerns A. Evaluate the extent to which the project has been hampered by ethical dilemmas. Has there been an appropriate balance between engineering integrity and business needs? Defend your position with specific evidence.
B. Identify which elements of the engineering codes of ethics apply to the ethical dilemmas present in the case. Cite specific examples of each to illustrate.
C. Reflect on the ethical concerns in this case in regard to how they inform your own personal moral code as an engineering manager. How would you weigh the costs and benefits of the opposing values in this case? Illustrate with specific examples.
Rubric Guidelines for Submission: Milestone Two should be a 2- to 3-page Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch margins, and sources cited in APA format.
EMA 600 Case Study
VALID: Short Circuited Battery
As you have learned in this course, an engineering project can be thought of as a complex system with many interrelated parts. In your role as an engineering manager, you must be aware of the typical problems that can disrupt that system. Sometimes you may be brought into an existing project—perhaps because of a restructuring in the organizational chart or because that project has gone off-track and is in need of new leadership. When that happens, it is important to thoroughly assess the project dynamics before implementing new management strategies.In this assessment, you will assume the role of a newly hired engineering manager for a company called VALID, and you have been brought in to diagnose and fix the problems plaguing an important project for —namely, to develop safer, thermally-stable lithium-ion batteries. Your task is to assess the root cause issues and identify possible strategies for addressing each to present to the executive leadership team. The main areas of dysfunction include methodological or “handoff” failures between the different teams; interpersonal and communication breakdowns across the technical divide; and, potential ethical dilemmas in balancing engineering integrity with business needs. You must apply your knowledge gained throughout this course in developing a new manager case report aimed at transforming the project into a well-functioning system.
You have accepted a position as engineering manager for the lithium-ion battery development team (LiBDT) of VALID, Inc. (VA=powered lithium-ion devices), a highly respected engineering firm with an illustrious history of bringing cutting-edge energy storage to the marketplace.You accept the management position fully aware that in the recent past several news stories have surfaced about problems with lithium-ion batteries. The first thing you do as a new manager is some research into the problem. You find the following related news stories.
CBS New Report: Are Lithium-Ion Batteries Safe? (2:11)
Joint Center for Energy Storage Research: Energy Storage Has the Potential to Change the Way We Live
Electropaedia: Lithium Battery Failures
Although VALID has not been implicated in any of the stories, its market share has suffered significant drops, nonetheless, and the bad press for lithium-ion batteries is affecting sales. This situation coupled with a growing discord within the development team and the recent internal testing failure of the new lithium-ion battery line, led VALID’s executive leadership team to dismiss the former manager, Peter Q. Robin, and downsize the group by 20%. The company was upfront with you when you interviewed for the position to replace Mr. Robin as manager of the lithium-ion battery development division. They acknowledged conflict within the engineering team as well as the decline in company’s market share.
It is understood by the executive leadership team that you do not have engineering expertise. You have been hired for your management leadership skills. You job is to thoroughly assess the project dynamics before implementing new management strategies by assessing the root cause issues and identifying possible strategies for addressing each. You are charged with rebuilding a cohesive and collaborative LiBDT team to release a new safe, high-energy battery. VALID believes that LiBDT needs to lead the industry with safer, thermally-stable lithium-ion batteries if the company is to recover a solid market share.
To begin, the executive leadership team has asked you for a project analysis in the form of a “case report,” analyzing the details of project methodology, the project team, and ethical concerns. They would also like your opinion on the overall health of the project and your general recommendations.
Problem Statement: In the recent VALID prototype failure there was a mismatch between the residual heat generated and the battery’s capacity to dissipate that heat. Consequently, the battery exceeded the established safe temperature limits. The prototype development followed the standard engineering design process, using industry standard software tools to simulate the conditions, the battery response, and to determine the design of the thermal packaging. Testing followed industry standards as well, but in the final tests the battery temperature was significantly different from the predicted simulation values. Simultaneously, the marketing division had already sent out pre-release advertisements enthusiastically promising a new, more powerful battery for all your toys and tools.
Project Structure: The lithium-ion battery development team is comprised of two sub-groups. The electrical and chemical engineering group works on developing higher electron density packing factors. The mechanical engineers and materials scientists address the electric anode/cathode isolating materials and the heat dissipation enclosure designs.
Challenges: It is unclear at this time what led to the discord within the team, but it is interfering with productive development and has become a critical factor in meeting the delivery schedules promised by the marketing division. The last prototype failed internal testing due to overheating, and the previous manager was trying to get the product released to satisfy the marketing department’s schedule and promises made to clients. Your role as manager is to understand the root causes for the disturbances and bring the team together. An important part of this is to build cooperation between the two primary teams and relieve the pressures felt by the other divisions’ expectations.
Notes: As you flip through the files you see some notes left by the previous project manager, Peter Q. Robin:
· Ethical issues?· Product testing? Internal inspections? Product release? Constraints? Limits? Reliability? Safety?· Communication w/marketing? Communication w/stakeholders? Communication w/engineering team? How to restore trust? Why should stakeholders trust us after the battery problems our competitors had?ema600_valid_case_study/VALID Communications File/EELitihumIonEmailExchange.docxLithium-Ion Electronics Team CommunicationNote: To get a full picture of the communication process throughout the project, pay close attention to dates and times of the emails below and how they interact with the other email threads in the project. In other words, you want to determine what Peter and the various key members of the team knew and when they knew it, as well as what significant information they were missing at any given time.Also, as you analyze the communications, pay particularly close attention to communication styles among technical and non-technical employees as you apply the knowledge gained from the textbook about mindset, motivations, and assumptions.You will also be analyzing the ethical concerns at the intersection of business, society, and engineering.From: Peter.Q.Robin <[email protected]>
Date: Friday, October 9, 2015 at 11:12 AMTo: Carolyn.D.Energy < [email protected] >Subject: Re:: Battery Volt LimitsThanks Carolyn,At the basic level, Harold did corroborate your findings. We don’t have the budget to make multiple physical models. I’ll talk with Harold to see what other options exist for him.Keep your team focused on this new line.Appreciate it,Pete===========From: Carolyn.D.Energy < [email protected] >Date: Thursday, October 8, 2015 at 4:12 PMTo: Harold.I.Janu < [email protected] >Subject: Re:: Battery Volt LimitsHi Harold,I’m glad you were able to get similar results compared to our work. We don’t normally make physical models of our units beyond millimeter laboratory scales. If your results match our test model, why do you need more information from us?- Carol===========From: Carolyn.D.Energy < [email protected] >Date: Wednesday, October 7, 2015 at 1:55 PMTo: Peter.Q.Robin <[email protected]>Subject: RE: Battery Volt LimitsHi Pete,Harold did some tests. He wants to do several more and also wants some physical prototypes before giving the green light. However, his earlier simulations do show that the new Li-Ion composition did give the voltage and temperature that we predicted based on our electronic measurements. If we are to generate some preliminary physical prototypes for the mechanical group, then I need a separate charge number for it. My budget doesn’t allow for such a request. It will also take us a week if we’re going to run tests at 110% maximum load conditions, and I need another technician at minimum to replace some of my missing staff if you want the results by then.Carolyn===========From: Harold.I.Janu < [email protected] >Date: Wednesday, October 7, 2015 at 8:30 AMTo: Carolyn.D.Energy < [email protected] >Subject: RE: Battery Volt LimitsHi Carolyn,We’ve run some standard test simulations on your new Li-Ion composition. As you’ve stated, the simulations corroborate your set point. However, you should really use 110% maximum load drainage and recharge rates to verify that the composition is stable under those conditions. The simulations for those set of loads is not reliable at the current resolution. We’d need much greater resolution to address that. I think this composition is on the border of causing Lithium Plating and breaking down the SEI layer. We will run some additional simulations as best we can. If you can provide a few physical prototypes, we can subject them to more intense load testing. Can you work with Pete to get that implemented?Harold===========From: Carolyn.D.Energy < [email protected] >Date: Tuesday, September 29, 2015 at 4:30 PMTo: Harold.I.Janu < [email protected] >Subject: Battery Volt LimitsHi Harold,I’ve told you we’ve gotten reliable reproducibility of a Li-Ion mixture with set points at 4.1V and 92 deg C steady-state dissipation temperature. We haven’t looked at the microstructure yet. Our recharge rate was overnight and our loads were at 20% of maximum load. My staff is short by 2, one on jury duty and another is out with the flu for the week. We will continue to perform more tests and gather more data. However, the system does create the 4.1V at 92oC and that is within the acceptable range.See you,Carolyn===========From: Harold.I.Janu < [email protected] >Date: Tuesday, September 29, 2015 at 3:17 PMTo: Carolyn.D.Energy < [email protected] >Subject: RE: Battery Volt LimitsYikes Carolyn,Do we really want to operate there? What do your chemist findings reveal about the Li-Plating growths under prolonged energy drainage or charging about that set point? How long have you operated at this set point? What were your deviations? How much of a recharge voltage were you applying? I think we need to know how stable your new design is at that set point before we see if we can dissipate the heat loads with that configuration.Harold===========From: Carolyn.D.Energy < [email protected] >Date: Tuesday, September 29, 2015 at 2:35 PMTo: Harold.I.Janu < [email protected] >Subject: Battery Volt LimitsHi Harold,My team has gotten reliable reproducibility of a Li-Ion mixture with more free lithium ions. It reaches 4.1V at 92 deg C steady-state dissipation temperature. Can your team work up a packaging unit for it so that it can work with power drills and portable skill saws? I’ve attached the compound mixture formulation for your simulation parameters.See you,Carolyn===========From: Peter.Q.Robin <[email protected]>Date: Tuesday, September 29, 2015 at 9:17 AMTo: Carolyn.D.Energy < [email protected] >Subject: Battery Volt LimitsHi Carolyn,I’m excited that you’ve pushed the electronics to output 4.1 volts per cell. This will really extend the power duration of our battery line. You mentioned that the repeatability of the voltage was very good, but that it was on the margin of the thermal and voltage limits. Can you send Harold the development information so they can work on new heat venting designs?Peteema600_valid_case_study/VALID Communications File/MarketingAnnouncementVALID.docxInteroffice MemoSubject: New Release of Li-4Date: October 13, 2015
Marketing and CommunicationsWe’ve just released the announcement that our new longer lasting lithium-ion battery will be on the market in time for the upcoming holiday season! This breakthrough will provide us with the single, most rewarding opportunity for VALID! We will have the top battery in power and duration! Hurray!!We know this will be a mad rush to get our production lines in shape to manufacture sufficient product quantity for the holidays.Thanks, in advance to everyone for being willing to help with this push. Our product will be the first out there operating with this boosted power capacity. It will put us back on top!Congratulations, everyone!Maggieema600_valid_case_study/VALID Communications File/MarketingEmailExchange.docxMarketing CommunicationsNote: To get a full picture of the communication process throughout the project, pay close attention to dates and times of the emails below and how they interact with the other email threads in the project. In other words, you want to determine what Peter and the various key members of the team knew and when they knew it, as well as what significant information they were missing at any given time.Also, as you analyze the communications, pay particularly close attention to communication styles among technical and non-technical employees as you apply the knowledge gained from the textbook about mindset, motivations, and assumptions.You will also be analyzing the ethical concerns at the intersection of business, society, and engineering.From: Margaret.N.Overtop < [email protected] >Date: Thursday, October 8, 2015 at 1:39 PMTo: Peter.Q.Robin <[email protected]>Subject: can we meet today ☺Outstanding Pete!I knew you had achieved success! Let me have my team craft up an announcement. We’ll show it to the boss and I’ll send it to you too.Stay charged ☺Maggie===========From: Margaret.N.Overtop < [email protected] >Date: Friday, October 9, 2015 at9:32 AMTo: David L Richie < [email protected] >Subject: Extended tests requestedNice to hear from you David.Yes, development has a new prototype. It will put us back in the lead, especially if we can get it to our B2B clients for the upcoming holiday season. ☺ ☺ They’ll love having an extra 20 minutes of drilling per battery! Why do we need to wait a month? It would completely destroy the entire holiday season! We can’t do that. Especially since we’ve got the product in hand!Miss you,Maggie
===========From: David L Richie < [email protected] >Date: Friday, October 9, 2015 at 8:55 AMTo: Margaret.N.Overtop < [email protected] >Subject: Extended tests requestedDear Maggie,Development has a new prototype that can run at higher voltages and longer times than our competitors. However, they are seeking to delay by a month and exceed budget by 3 people plus a month!How do you view this situation?David===========From: Peter.Q.Robin <[email protected]>Date: Wednesday, October 7, 2015 at 1:23 PMTo: Margaret.N.Overtop < [email protected] >Subject: RE: can we meet today ☺Hi Maggie,OK, yes our new battery prototype is “bigger” and “better.” The tested application environment was in large open spaces with commercial auxiliary cooling. We hope to have more information in a week or so. We still need to monitor the behavior in realistic environmental situations as well as testing at the limits of the operational parameters. We need to run the test at 110% loads, and similar charging rates too.Pete===========From: Peter.Q.Robin <[email protected]>Date: Tuesday, October 6, 2015 at 2:13 PMTo: Margaret.N.Overtop < [email protected] >Subject: RE: can we meet today ☺Hi Maggie,Sure, see you at 4:30 at Jakes.Pete===========From: Margaret.N.Overtop < [email protected] >Date: Tuesday, October 6, 2015 at 1:15 PMTo: Peter.Q.Robin <[email protected]>Subject: can we meet today ☺Aw PeteI’m happy you got a bigger, better battery. It will be great to announce this. The boss will love it. That’s about all I understood in your response, but that’s OK! Let’s meet. How about the happy hour this afternoon at Jakes, my treat!Looking forward to it ☺Maggie===========From: Peter.Q.Robin <[email protected]>Date: Tuesday, October 6, 2015 at 11:03 AMTo: Margaret.N.Overtop < [email protected] >Subject: RE: can we meet today ☺Hi Maggie,Yes, our Electrical team has increased the voltage output per cell in our newest prototype. However, its testing is still not completed and the Mechanical team hasn’t designed a new heat dissipation harness nor determined what the heat flux loads will be under various conditions. The efficiency of the 4VA transformer isn’t determined either. I think it is too early for a discussion.Pete===========From: Margaret.N.Overtop < [email protected] >Date: Tuesday, October 6, 2015 at 9:45 AMTo: Peter.Q.Robin <[email protected]>Subject: can we meet today ☺Hey Pete!!I just heard last night at cocktails that your team has delivered an upgraded battery power system. This will be great if we can get some press on it. We’ve been in a slump with all the battery upsets from other manufacturers. Can I stop by and have a chat with you later today?Looking forward to it ☺Maggieema600_valid_case_study/VALID Communications File/MELitihumIonEmailExchange.docxLithium-Ion Mechanical and Materials CommunicationNote: To get a full picture of the communication process throughout the project, pay close attention to dates and times of the emails below and how they interact with the other email threads in the project. In other words, you want to determine what Peter and the various key members of the team knew and when they knew it, as well as what significant information they were missing at any given time.Also, as you analyze the communications, pay particularly close attention to communication styles among technical and non-technical employees as you apply the knowledge gained from the textbook about mindset, motivations, and assumptions.You will also be analyzing the ethical concerns at the intersection of business, society, and engineering.From: Peter.Q.Robin <[email protected]>Date: Friday, October 9, 2015 at 11:55
AMTo: Harold.I.Janu < [email protected] >Subject: Re: RE: Battery Temp LimitsHarold,Your group has used all the industry standards for testing and we have documentation of that. Those tests indicated that the modified electronics should produce heat within an acceptable range. Going to higher resolution studies will require an external contract and NDA agreements. It is unclear that it will necessarily give us definitive answers. Let’s go with what we have.Pete===========From: David L Richie < [email protected] >Date: Friday, October 9, 2015 at 9:55 AMTo: Peter.Q.Robin <[email protected]>Subject: Extended tests requestedDear Peter,You’ve developed a new prototype that can run at higher voltages and longer times than our competitors. Your results have been stable. EE wants to push it forward and Marketing thinks it will bring a fresh relief to many of our customers.Now, you’re asking for a month delay, potentially releasing our new prototype out before being released and Marketing wants this on the shelves for the holidays? We should keep this within our walls only. I don’t want to authorize external simulation teams to have all our data.Our industry has been in the slumps. Our sales have dropped; our image has faded. If this can bring new light upon us, then why should we bury it and miss out on the entire holiday season sales.See what else you can do. But I don’t want to wait on this needed relief from all the negative lithium-ion press.David===========From: Peter.Q.Robin <[email protected]>Date: Friday, October 9, 2015 at 8:23 AMTo: David L Richie < [email protected] >Subject: Extended tests requestedHi David,We’ve developed a new prototype that can run at 4.1V and 91oC. It is on the cusp of stability. Our results have been stable under very limited testing. EE wants to push it forward. Marketing thinks it will bring a fresh relief to much of the clientale. ME wants to extend tests and run the components at 110% of maximum load, build a few prototypes and see what the long term effects are on the lithium plating within the batteries. This will require that we hire an external simulation team, get their NDA in place and hire 3 new staff (that could be temporary) to get the results done in the next month. Can you work on a charge account that I can use to address these needs?Pete===========From: Harold.I.Janu < [email protected] >Date: Wednesday, October 7, 2015 at 2:30 PMTo: Peter.Q.Robin <[email protected]>Subject: RE: RE: RE: Battery Temp LimitsHi Pete,The thermal characteristics are fairly subtle and require detailed, high resolution simulations. The lithium plating can remove active voltage potential sites on the substrate. Consequently, the available sites have greater draw. We ran a number of simulations using the highest resolution that we could manage on our system but it is still under-resolved. We can’t simulate all the plating site consequences. Once we move into higher temperature and voltage areas, the lithium plating changes the material characteristics and that requires further resolution to address the materials science forecasting on material site availability and material property changes. Further the solid electrolyte interface material properties change too. Each situation requires additional resolutions to determine if the new EE configurations will be dependable. This will take time and we need external computational resources to resolve it.Harold===========From: Peter.Q.Robin <[email protected]>Date: Wednesday, October 7, 2015 at 12:20 PMTo: Harold.I.Janu < [email protected] >Subject: Re: RE: Battery Temp LimitsHi Harold,What was wrong with the previous simulations? Why does a few degrees change the simulation requirements?Pete===========From: Harold.I.Janu < [email protected] >Date: Wednesday, October 7, 2015 at 11:45 AMTo: Peter.Q.Robin <[email protected]>Subject: RE: Battery Temp LimitsHi Pete,The Electrical team wanted to expand the voltage over which the batteries would operate and this resulted in a change in the thermal characteristics. In order for them to increase the voltage to 4.1V per cell they simultaneously were borderline around 92 degC. The new design is pushing the battery to the perimeter of the safe limits. We need more data and we need to increase the simulation resolution. However, this will take more time. Tell marketing to wait. Carolyn has been reluctant to have her chemist measure the onset and development of Lithium Plating. I think that needs to be done. I’ve asked her for some prototypes. Currently her load applications are at 20% of maximum. However, users will apply significantly larger loads for many applications. We need more time to measure the potential degradation of the Li-I compound and many high-resolution simulations.Harold===========From: Peter.Q.Robin <[email protected]>Date: Wednesday, October 7, 2015 at 10:29 AMTo: Harold.I.Janu < [email protected] >Subject: Battery Temp LimitsHi Harold,Just following up on this morning’s meeting. You mentioned that test results indicate that the batteries are operating near the edge of, or outside of, the safe operating region. Is this consistent across all batteries, all tests? Do we know what the uncertainties are? Marketing is looking to try and get an announcement out on this new prototype.Peteema600_valid_case_study/VALID Personnel and Team Structure File/ema600_dlr_resume.docxRESUMEMr. David L. Richie538 Greenback Drive, Washington DC [email protected] PRESENT POSITIONChief Financial Officer overseeing IT, facilities and financial services. QUALIFICATIONS SUMMARYI am responsible for managing the financial, physical, and technological resources of the corporation. I am responsible for budget and planning; financial accounting and reporting; financial services; facilities operations; planning, design, and construction of capital projects.PROFESSIONAL DEVELOPMENT 2013 – present CFO, VALID Inc. 2008 – 2013 Director of Controller’s Office, Happy Pharmaceuticals, Inc. 2005 – 2008 Director of Sales, Latino Fashions, Inc. 2008 -2010 Associate Director of Finance, Streaming Cable Services, Inc.2006 – 2008 MBA in finance and foreign markets, Greens University, London. 2002 – 2006 BBA in finance, Peak University, Colorado Springs, CO. PROFESSIONAL CAREER Chief Financial Officer
Progressive executive leader with rapid career advancement and record of sound financial advisement for multiple companies. Driver for operational efficiency using proven metrics that optimize productivity and keep strong employee morale.PROFESSIONAL MEMBERSHIPS AND HONORS· Member AFP, Association of Financial Professionals· Member AFA, American Finance Association· Member AMA, American Management Associationema600_valid_case_study/VALID Personnel and Team Structure File/ema600_ee_resume.docxRESUME
Carolyn D. Energy, Ph.D.123 Hadley St, Youngstown, PA [email protected] PRESENT POSITIONDirector of the Lithium-Ion Electronics Team QUALIFICATIONS SUMMARYUSAF veteran serving on high altitude radar signal processing and local energy storage requirements for radar units. Solid foundation in circuitry and board designs for high energy requirements.PROFESSIONAL DEVELOPMENT 2014 – present Director of the Lithium-Ion Electronics Team, VALID Inc. 2009 – 2014 Senior engineer in Lithium-Ion Battery group, VALID Inc. 2004 – 2009 Circuitry and schematic design engineer, ABC Inc. 1996 – 2003 Ph.D. Electrical Engineering, University of Volts 1992 – 1996 BSEE Electrical Engineering, University of Watts PROFESSIONAL CAREER Chief LiBDT director of ElectronicsResponsible for technology vision, design and development of high energy Li-Ion battery development. PROFESSIONAL MEMBERSHIPS AND HONORS∙ Senior Member IEEE∙ Strathmore’s Who’s Who in Engineering∙ Member of The Electromagnetic Academy (Volts) SCHOLARSHIP 113 publications, 2 books, 5 patents.ema600_valid_case_study/VALID Personnel and Team Structure File/ema600_me_resume.docxRESUMEDr. Harold I. Janu, PE
1024 Archimedes Ave, Boston, MA 05053[email protected] PRESENT POSITIONDirector of the Lithium-Ion Mechanical and Materials Design Team QUALIFICATIONS SUMMARYUS Navy veteran served on the USS Maine. Primary duties were thermal regulation of engines and HVAC throughout the ship. Area of specialty was associated with evaporative cooling and energy utilization.PROFESSIONAL DEVELOPMENT2010 – present Director, Lithium-Ion Mechanical and Materials Team, VALID Inc.2003 – 2010 Senior Technical Engineer in Evaporative Cooling, FREEZE Inc.2000 – 2003 Advanced Design Engineer, FREEZE Inc.1994 – 2000 Ph.D. Mechanical Engineering, University of MHD1990 – 1994 BSME Mechanical Engineering, University of Linkage PROFESSIONAL CAREER Chief LiBDT Director of Mechanical and Materials DesignResponsible for advanced technology vision, design, and development of high energy heat dissipation containers and advanced electrical insulation materials for Li-Ion battery applications. PROFESSIONAL MEMBERSHIPS AND HONORS∙ Fellow ASME∙ Member National Academy of Engineers∙ Member of The Electromagnetic Academy (Volts) SCHOLARSHIP85 journal publications, 18 patents in HVAC related enhancementsema600_valid_case_study/VALID Personnel and Team Structure File/ema600_mno_resume.docxRESUMEMs. Margaret N. Overtop987 Enchanted Lane, Virginia Beach, VA [email protected] PRESENT POSITIONManager of the Marketing and Communications Division overseeing advertising, web presence, and e-commerce sales QUALIFICATIONS SUMMARYMarketing Manager with 12 years experience in industrial and commercial sales divisions. Implemented numerous advanced product launches gaining broader coverage for my clients. Area of specialty is leadership in advanced product launches.PROFESSIONAL DEVELOPMENT2015 – present Marketing and Communications Manager, VALID Inc.2012 – 2015 Manager of Marketing, e-Commerce and Web Launches, Trending Motors, Inc.2010 – 2012 Director of Sales, Latino Fashions, Inc.2008 -2010 MBA in Marketing and Sales, Louis University, Washington, D.C.2003 – 2008 B2B Marketing Assistant & Web Layout Designer, National Parts Suppliers, Washington, D.C.1999 – 2003 BA in Marketing, Douglas University, San Francisco, CA. PROFESSIONAL CAREER
Manager of Marketing and Communications DivisionTwelve years of solid B2B marketing experience, accelerating product launches to drive sales, attract and maintain customers, and build broader coverage for our launched products. Skilled expertise in enhancing corporate marketability through e-commerce and web marketing tools. Solid reputation for being enthusiastic, efficient, and product marketing forecasting.PROFESSIONAL MEMBERSHIPS AND HONORS∙ Member of the American Marketing Associationema600_valid_case_study/VALID Personnel and Team Structure File/ema600_pqr_resume.docxRESUMEMr. Peter Q. Robin654 LePew Ave, New Orleans, LA 70803
[email protected] PRESENT POSITIONManager of the Lithium-Ion Development Division overseeing Electronics Development Team and Mechanical and Materials Design Team QUALIFICATIONS SUMMARYConducted detailed strategic and financial analyses, prepared and participated in client presentations, supervised technical teams in battery and paper drying industries. Formulated recommendations for technology and power dependent industries. Analyzed competitive market strategies and forecast directions within the field.PROFESSIONAL DEVELOPMENT 2011 – 2015 Manager of the Lithium-Ion Development Division, VALID Inc.2003 – 2010 Manager of Technology, Dayton Industrial Battery Distributors, Inc. 2000 – 2003 Branch Manager Acme Paper Drying Co. 1997 – 1999 Advanced Credit Loan Designers, Inc. 1991 – 1994 MBA Business Administration, Audit University 1984 – 1989 B.Che.E Chemical Engineering, University of Fission. PROFESSIONAL CAREER Manager of the Lithium-Ion Development DivisionResponsible for direction and leadership of advanced battery design technology for applications in portable commercial, industrial, and consumer markets. PROFESSIONAL MEMBERSHIPS AND HONORS∙ Member of the National MBA Association.∙ Member of the American Institute of Chemical Engineers (AIChE).ema600_valid_case_study/VALID Personnel and Team Structure File/ema600_staff_organization_information.docxVALID, Inc.Staff Organization InformationVALID, Inc. is a power (VA) lithium-ion device (LID) manufacturer of high-performance, lithium ion batteries for industrial, commercial, and consumer applications. Among other divisions, the following staff and teams were in place during the recent development and testing period of the lithium-ion battery.Lithium-Ion Battery Development DivisionMr. Peter Q. Robin, MBA, headed this division as manager. You will now be stepping into this role. The division develops and extends advanced lithium-ion battery capacity and duration. It actively pursues chemical and electrical circuitry to tweak out more energy on a micro, nano scale. The division also develops storage forms that can contain the energy and dissipate the heat generated as the electrons flow creating electrical current to power devices. The storage forms need to be highly insulating from an electrical perspective, yet highly conductive and convective of the heat generated and released. The division has two major teams.Lithium-Ion Electronics TeamDr. Carolyn D. Energy, Ph.D. is the director of this research effort. She has three advanced engineering positions reporting to her in the areas of chemical engineering and electrical engineering. In addition, her team has four highly skilled technicians and one administrative assistant. One of her top engineers is on leave due to an extended sequestered jury engagement and is not expected to return for at least three months. Carolyn is actively trying to request additional support. The engineer on jury duty is still on her budget and that is limiting her resources.Lithium-Ion Mechanical and Materials Design TeamDr. Harold I. Janu, Ph.D., P.E., is the director of this research effort. His team includes two advanced materials science engineers working on developing more thermally and electrically resistant materials sheeting with extended ranges of thermal application. In addition, there are two mechanical engineers on this team–one skilled in thermal design configurations having extensive micro-electronics heat sink experiences. The other is a numerical simulations expert and CAD (computer-aided design) developer. Three design technicians work continuously developing enclosures that are aesthetically attractive and functionally solid.Marketing and Communications Division:Ms. Margaret N. Overtop, MBA, heads this division. The Division of Marketing and Communications works with the divisions of VALID to provide clear singular messaging to the public and B2B (business-to-business) relations. The messages sent by this department are to be visually aesthetic, intellectually compelling, and rock-solid reliable instilling pride and confidence in VALID and its products. Margaret’s team has five associate managers assigned to the following departments: public relations, B2B communications, marketing and communications, web design, and digital communications. Each department has approximately three staff writers and developers.The Division of Finance & Operations
Mr. David L. Richie, MBA, heads this division. This division is responsible for managing the financial, physical, and technological resources of VALID. The division has responsibilities for budget and planning; financial accounting and reporting; financial services; facilities operations; planning, design, and construction of capital projects; debt management; and compliance and risk management. This division has seven associate managers assigned to the following departments: budget & planning, compliance & risk management, environmental & occupational safety, facilities, financial services, IT infrastructure, and procurement.