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Principles of Marketing Textbook:
https://resources.saylor.org/wwwresources/archived/site/textbooks/Principles%20of%20Marketing.pdf

1. Discuss how do product development strategies differ from market development strategies?

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2. What factors in the external environment are affecting the “Big Three” U.S. automobile

manufacturers?

3. Give an example and explain how a corporation that wants to help protect the environment can do

so at its

corporate, business, and functional levels.

Learning Objectives

· Explain how companies develop the objectives driving their strategies.

· Describe the external environment a firm may face and how it is analyzed.

· Understand how strategic planning that occurs at multiple levels in an organization helps a company

achieve its overall corporate objectives.

Instructions

Each week you will be asked to reflect and respond in a Discussion Board forum. Your contribution to the topic should be clear, complete, and accurate. This assignment also requires that you read the answers posted by your classmates and respond to at least one of those postings. You are required to meet the following guidelines.

· Develop a detailed response using APA format (in-text citation, reference list) and utilizing at least one credible resource. 

· Post your initial response this Friday by 11:59pm

· Post feedback responding to a classmates post this Saturday by 11:59pm

After completing the assigned readings (Chapter 2: Strategic Planning) answer the following discussion questions.

1. Discuss how do product development strategies differ from market development strategies?

2. What factors in the external environment are affecting the “Big Three” U.S. automobile manufacturers?

3. Give an example and explain how a corporation that wants to help protect the environment can do so at its

corporate, business, and functional levels.

Classmate 1:

Kamaya Haskins

Aug 23, 2021 at 2:17 PM

Kamaya Haskins- Week 2 Discussion 

1. Discuss how do product development strategies differ from market development strategies?  The key difference between product development and market development is that product development is a strategy that focuses on developing new products in existing markets whereas market development strategy identifies and develops new market segments for existing products.

2. What factors in the external environment are affecting the “Big Three” U.S. automobile manufacturers?

The factors in the external environment that are affecting the “Big Three” U.S. automobile manufacturers (which are Ford, Chrysler, and General Motors) are consumers reducing their spending, holiday sales dropping, financial institutions going bankrupt and the mortgage industry collapsing.

3. Give an example and explain how a corporation that wants to help protect the environment can do so at its

corporate, business, and functional levels.

With time, the organizations have understood their responsibility towards the environment and overall society. The corporations are coming up with ways and means in which they can contribute towards sustainability and improvements 

Reply

Classmate 2:

Makalyn Dingle

Aug 24, 2021 at 1:24 AM

Makalyn Dingle – Week 2 Discussion

1.

1. Discuss how do product development strategies differ from market development strategies? The difference between product development strategies and market development strategies is that product development strategies involve creating new products for customers while marketing development strategies focus on entering new markets for products.

2. What factors in the external environment are the “Big Three” U.S. automobile manufacturers? The factors in the external environment that are affecting the “Big Three” U.S. automobile manufacturers (which are Ford, Chrysler, and General Motors) are consumers reducing their spending, holiday sales dropping, financial institutions going bankrupt and the mortgage industry collapsing.

3. Give an example and explain how a corporation that wants to help protect the environment can do so at its corporate, business, and functional levels. Microsoft wants to help the environment by mitigating its impact on the climate, the company’s efforts have been in three main areas: decreasing its carbon emissions through energy efficiency and conservation; moving to renewable energy for its data centers and buildings; and offsetting the carbon emissions of business air travel.

Resources:  https://www.microsoft.com/insidetrack/blog/tackling-environmental-sustainability-from-the-inside-out-at-microsoft/

https://quizlet.com/192713969/marketing-chapter-two-quiz-flash-cards/

Discussion Post Checklist

1. Provide an initial answer to each question (response to each prompt) directly. ( 1-3 sentences)

2. Provide reasoning/justification to the initial answer/response. This is where you use references to prove why your response is correct. (2-3 sentences)

3. Provide at least one example that supports the initial answer/response. (2-3 sentences)

4. Utilize APA Format

5. Include in-text citation for each reference used. 

6. Include full reference at the end of the post

7. Use correct grammar, punctuation, spelling, and COMPLETE SENTENCES!

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