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As the CEO of a hypothetical U.S.-based international business, you will create a strategy for successfully marketing a product in an emerging market country. This will include production, distribution, and supply chain management. You will analyze business and organizational situations, employ key models and applications, use ethical approaches to decision making, and demonstrate critical thinking.   

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Part 2: Bibliography 

Submit a finalized bibliography of at least 10 sources from academic books, trade journal articles (e.g., Fortune), business publications (e.g., Forbes, Wall Street Journal, Bloomberg Businessweek), international organizations (e.g., IMF, World Bank, IADB), and/or credible online sources associated with your outline to use for your final project. Recent business news on the product, selected country, and competition in the country would be beneficial. You must adhere to APA guidelines.

My part 1

Part 1: Introduction and Project Outline 

Write a brief 1- to 2-page introduction (250 to 550 words), and draft an outline for your final project that includes the following:

Imagine you are the CEO of an international business and are opening a new operation in a specific emerging economy country. First, describe your fictional international business and an existing product. Then, identify and describe a real-world emerging market country where you will market the product. Next, provide a brief synopsis of your new international venture’s operations (importing/exporting, manufacturing, franchising, joint venture). After this introduction, draft an outline based on the bulleted requirements below (Final Project section). Finally, search for relevant sources you plan to use (Bibliography section). Sources should be academic books, trade journal articles (e.g., Fortune), business news publications (e.g., Forbes, Wall Street Journal, Bloomberg Business week), international organizations (e.g., IMF, World Bank, IADB) and/or credible online sources. 

Global Business Products – Branded leather bags.

Current product – Our Company manufactures cotton and wheat handbags. Many local craftsmen’s skill and artistry is ingrained in the production process.

Current operating country- USA

Vintage business- 20 years

Objectives- We aim to grow our businesses in Indonesia’s global market

Why have we chosen Indonesia as a location to expand our existing business line?

With political stability preserved, Indonesia is one of the most dynamic democracies in East Asia, developing as a bold middle-income nation. The nation has a strong tourism rate due to Bali and a number of other tourist sites. The nation has had robust and stable economic development during recent years and minimal government debt. The budget deficit is small and therefore careful fiscal management has been referred to as grounds for upgrading and is essential to encourage financial inflows into the country. The nation’s portfolio and foreign direct investment (FDI) is favorable. Indonesia’s primary growth source has always been private consumption. In addition, the Central Government has actively reinforced Indonesia’s historic dependence on (raw) product exports in the last several years, whilst increasing the importance of the economy’s manufacturing sector. Infrastructural development is also a major objective of the government and will have a multiplier impact on the economy (Antara, 2017).

The firm will grow through a joint venture with a bigger corporation, ‘Dream Sentosa Indonesia.’

The business has greater financial resources, consistent spending and patterns of demand. It is in the same line of business as bag manufacturing and has been known for its commercial activity during the past 20 years. The business also has a broader distribution channel and enjoys economies of scale due to low cost accessibility of nearby resources.

The following procedures are taken to establish an efficient joint venture:

Steps towards a successful joint undertaking

Step 1: Determine drivers and strategic rationale.

Step 2: Evaluate the product architecture of each company.

Step 3: Build an efficient operational framework.

Step 4: Describe the new business model.

Step 5: Generate an economic structure that works for everyone.

Step 6: Make sure all transactions are win-win.

Step7: Shake hands

The joint venture agreement between the two businesses will be signed. And the following information will be provided:

· The joint venture structure, e.g. if it will be, in its own right, a distinct enterprise.

· The Joint Venture goals.

· The financial contributions made by each party.

· If any assets or workers will be transferred to the joint venture.

The company may be run after getting the required license and signing the agreement.


Anggraeni, A., & Silalahi, A. T. (2021). Retailing in Indonesia: A Deeper Look Into the World’s Growing Market. In Global Challenges and Strategic Disruptors in Asian Businesses and Economies (pp. 214-223). IGI Global.

Antara, M., & Sumarniasih, M. S. (2017). Role of tourism in economy of Bali and Indonesia. Journal of Tourism and Hospitality Management5(2), 34-44.

Hill, H., & Pane, D. (2018). 14. Indonesia and the global economy: missed opportunities?. In Indonesia in the New World (pp. 267-293). ISEAS Publishing.

Kusumawardhani, A. P., Sumarwan, U., & Krisnatuti, D. Consumer Preference on Choosing Branded Bag.

Purwaningsih, S., & Pujiyono, S. W. R. (2020). JOIN VENTURE AGREEMENT IN THE JOIN VENTURE COMPANY. PalArch’s Journal of Archaeology of Egypt/Egyptology17(6), 8627-8633.

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