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Mandatory: 1) Use the attached template for the assignment. 2) SWS format is a must. 

3) Use at least 4 quality sources, one of which MUST be the course textbook.

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Business-Level and Corporate-Level Strategies
Overview
In this assignment, you are to use the same corporation you selected and focused on for the assignments, Strategic Management and Strategic Competitiveness and External and Internal Environments.
Research the company on its own website, the public filings on the Securities and Exchange Commission’s Filing & Forms page, the Strayer University’s online databases, the Lexis Advance database, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.
Use the Business-Level and Corporate-Level Strategies Template [DOCX] to ensure that your assignment meets the requirements.
Requirements
Write a 6–8 page paper in which you do the following:

  • Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
  • Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
  • Analyze the competitive environment to determine the corporation’s most significant competitor. Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Justify your choice.
  • Determine whether your choice from Question 3 in the Business-Level and Corporate-Level Strategies Template [DOCX] would differ in slow-cycle and fast-cycle markets.
  • Use at least FOUR quality references. 
  • Note: Wikipedia and other Websites do not qualify as academic resources. 
  • This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions. 
    The specific course learning outcome associated with this assignment is as follows:
  • Determine business-level and corporate-level strategies for a corporation’s long-term success comparable to the competitive environment.

Business-Level and Corporate-Level Strategies

Overview

In this assignment, you are to use the same corporation (Coca-Cola Corporation) you selected and focused on for the assignments, Strategic Management and Strategic Competitiveness and External and Internal Environments.

Research the company on its own website, the public filings on the Securities and Exchange Commission’s Filing & Forms page, the Strayer University’s online databases, the Lexis Advance database, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.

Use the Business-Level and Corporate-Level Strategies Template [DOCX] to ensure that your assignment meets the requirements.

Requirements

Write a 6–8-page paper in which you do the following:

· Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.

· Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.

· Analyze the competitive environment to determine the corporation’s most significant competitor. Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Justify your choice.

· Determine whether your choice from Question 3 in the Business-Level and Corporate-Level Strategies Template [DOCX] would differ in slow-cycle and fast-cycle markets.

· Use at least four quality references. Note:  Wikipedia and other websites do not qualify as academic resources. 

Need to use the attached template only and it is mandatory. Follow the SWS format only.

UnacceptableNeeds ImprovementSatisfactoryCompetentExemplary
Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice and justify your opinion.Points:0 (0.00%)Did not submit or incompletely analyzed the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Did not submit or incompletely justified your opinion.Points:18.85 (13.00%)Insufficiently analyzed the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Insufficiently justified your opinion.Points:21.75 (15.00%)Partially analyzed the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Partially justified your opinion.Points:24.65 (17.00%)Satisfactorily analyzed the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Satisfactorily justified your opinion.Points:29 (20.00%)Thoroughly analyzed the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Thoroughly justified your opinion.
Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice, and justify your opinion.Points:0 (0.00%)Did not submit or incompletely analyzed the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Did not submit or incompletely justified your opinion.Points:18.85 (13.00%)Insufficiently analyzed the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Insufficiently justified your opinion.Points:21.75 (15.00%)Partially analyzed the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Partially justified your opinion.Points:24.65 (17.00%)Satisfactorily analyzed the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Satisfactorily justified your opinion.Points:29 (20.00%)Thoroughly analyzed the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Thoroughly justified your opinion.
Analyze the competitive environment to determine the corporation’s most significant competitor, compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term, and justify your choice.Points:0 (0.00%)Did not submit or incompletely analyzed the competitive environment to determine the corporation’s most significant competitor. Did not submit or incompletely compared their strategies at each level and incompletely evaluated which company you think is most likely to be successful in the long term. Did not submit or incompletely justified your choice.Points:23.5625 (16.25%)Insufficiently analyzed the competitive environment to determine the corporation’s most significant competitor. Insufficiently compared their strategies at each level and insufficiently evaluated which company you think is most likely to be successful in the long term. Insufficiently justified your choice.Points:27.1875 (18.75%)Partially analyzed the competitive environment to determine the corporation’s most significant competitor. Partially compared their strategies at each level and partially evaluated which company you think is most likely to be successful in the long term. Partially justified your choice.Points:30.8125 (21.25%)Satisfactorily analyzed the competitive environment to determine the corporation’s most significant competitor. Satisfactorily compared their strategies at each level and satisfactorily evaluated which company you think is most likely to be successful in the long term. Satisfactorily justified your choice.Points:36.25 (25.00%)Thoroughly analyzed the competitive environment to determine the corporation’s most significant competitor. Thoroughly compared their strategies at each level and thoroughly evaluated which company you think is most likely to be successful in the long term. Thoroughly justified your choice.
Determine whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.Points:0 (0.00%)Did not submit or incompletely determined whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.Points:18.85 (13.00%)Insufficiently determined whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.Points:21.75 (15.00%)Partially determined whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.Points:24.65 (17.00%)Satisfactorily determined whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.Points:29 (20.00%)Thoroughly determined whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.
Include four references.Points:0 (0.00%)No references provided.Points:4.7125 (3.25%)Does not meet the required number of references; all references poor-quality choices.Points:5.4375 (3.75%)Does not meet the required number of references; some references poor-quality choices.Points:6.1625 (4.25%)Meets number of required references; all references high-quality choices.Points:7.25 (5.00%)Exceeds number of required references; all references high-quality choices.
Clarity, writing mechanics, and formatting requirements.Points:0 (0.00%)More than 8 errors present.Points:9.425 (6.50%)7–8 errors present.Points:10.875 (7.50%)5–6 errors present.Points:12.325 (8.50%)3–4 errors present.Points:14.5 (10.00%)0–2 errors present.

Business

Level and Corporate

Level Strategies

Overview

In this assignment, you are to use the same corporation (

Coca

Cola Corporation

)

you selected and

focused on for the assignments,

Strategic Management and Strategic Competitiveness and External and

Internal Environments.

Research

the company on its own website, the public filings on the Securities and Exchange

Commission’s

Filing & Forms

page, the Strayer University’s

online databases

, the

Lexis

Advance

database

, and a

ny other sources you can find. The annual report will often provide insights that

can help address some of these questions.

Use the

Business

Level and Corporate

Level Strategies Template [DOCX]

to ensure that your assignment

meets the

requirements.

Requirements

Write a 6

8

page paper

in which you do the following:

·

Analyze the business

level strategies fo

r the corporation you chose to determine the business

level strategy you think is most important to the long

term success of the firm and whether

or

not

you judge this to be a good choice. Justify your opinion.

·

Analyze the corporate

level strategies for th

e corporation you chose to determine the

corporate

level strategy you think is most important to the long

term success of the firm and

whether or not you judge this to be a good choice. Justify your opinion.

·

Analyze the competitive environment to determine

the corporation’s most significant

competitor. Compare their strategies at each level and evaluate which company you think is

most likely to be successful in the long term. Justify your choice.

·

Determine whether your choice from Question 3 in the

Business

Level and Corporate

Level

Strategies Template [DOCX]

would differ in slow

cycle and fast

cycle mark

ets.

·

Use at least

four quality references

.

Note

:

Wikipedia and other websites do not qualify as

academic resources.

Need to use the attached template only and it is mandatory. Follow the SWS format only.

Business-Level and Corporate-Level Strategies

Overview

In this assignment, you are to use the same corporation (Coca-Cola Corporation) you selected and

focused on for the assignments, Strategic Management and Strategic Competitiveness and External and

Internal Environments.

Research the company on its own website, the public filings on the Securities and Exchange

Commission’s Filing & Forms page, the Strayer University’s online databases, the Lexis

Advance database, and any other sources you can find. The annual report will often provide insights that

can help address some of these questions.

Use the Business-Level and Corporate-Level Strategies Template [DOCX] to ensure that your assignment

meets the requirements.

Requirements

Write a 6–8-page paper in which you do the following:

 Analyze the business-level strategies for the corporation you chose to determine the business-

level strategy you think is most important to the long-term success of the firm and whether or

not you judge this to be a good choice. Justify your opinion.

 Analyze the corporate-level strategies for the corporation you chose to determine the

corporate-level strategy you think is most important to the long-term success of the firm and

whether or not you judge this to be a good choice. Justify your opinion.

 Analyze the competitive environment to determine the corporation’s most significant

competitor. Compare their strategies at each level and evaluate which company you think is

most likely to be successful in the long term. Justify your choice.

 Determine whether your choice from Question 3 in the Business-Level and Corporate-Level

Strategies Template [DOCX] would differ in slow-cycle and fast-cycle markets.

 Use at least four quality references. Note: Wikipedia and other websites do not qualify as

academic resources.

Need to use the attached template only and it is mandatory. Follow the SWS format only.

1

2

Week 3 Strategic Management and Strategic Competitiveness Assignment

Student’s Full Name

Strayer University

BUS499 Business Administration Capstone

Professor’s Name

Date

Template Instructions (delete this page before submitting)This template is provided to help you meet the assignment requirements.This page should NOT be submitted with your assignment, as it is not part of an academically written paper. Note the “Clarity, writing mechanics, and formatting requirements” section of the grading rubric.HOW TO USE THIS TEMPLATE· Read the explanations provided in the template for each section of your paper.· The explanations are in blue font below.· You should have already read the assignment instructions in Blackboard.· Type your response to each of the assignment requirements within the designated sections.· Each assignment requirement is identified using a section Heading that is in black font· DO NOT add extra spaces between sections.· DO NOT change the margins.· You are required to have a heading for each of the sections in your paper.· The required headings have been provided for you.· DO NOT delete, alter, or add anything to the section Headings.· DO NOT type the assignment instructions into the sections.· After typing your responses, change the font color to black and make sure it is not in bold.· Be sure to change the font color on the title page to black after typing your name, professor’s name, and date.· Everything in blue font below should be deleted and replaced with your responses.· DELETE this entire page before you submit your assignment to avoid losing points.REMINDERS· The assignment is due in week 3.· Do not copy content from previous assignments in this class or others.· Late submissions negatively impact your grade.· Include at least 4 full and complete academically written pages that address the requirements. The title page, this instruction page, and the source page do not count.· Use at least 3 quality sources, one of which MUST be the course textbook.· Strayer uses SafeAssign – an automated plagiarism checker. It is advised that you do your own writing and use external resources to support what you have written in your own words.Week 3 Strategic Management and Strategic Competitiveness AssignmentWrite your introduction here. Include one (1) paragraph (not more than 6 lines of text) that explains what your paper will discuss. Much of your introduction may be taken from the assignment instructions (in your own words). Read all assignment resources to understand what should be included in your paper. Be sure to review the assignment instructions in Blackboard, the grading rubric, and the recorded writing workshop to understand the requirements. Do not exceed 6 lines of text in this introduction. There should be no direct quotes in this section. After reading these instructions, replace this blue text with your introduction and change the font color to black.

Globalization

Thoroughly assess how globalization has impacted the public corporation you researched. Provide a thoughtful and well researched response. Consider for example, how your chosen company has been involved in expanding globally, how it has been impacted by global competition, and the global economy. Do not simply define the term globalization. If your company has locations in other countries, do not just state that your corporation has locations in other countries or simply list the various countries in which the company does business. You need to assess the impact globalization has had on your selected corporation.

Your assessment should demonstrate that you have read, understand, and can apply the globalization concepts covered in the textbook and course resources. You must consider the various aspects of globalization discussed in the course and make judgments about their impacts to your selected corporation. Do not write about globalization in general terms. Your assessment should be directly related to your selected corporation. Your writing here should thoroughly assess how globalization has impacted your chosen corporation. Do not Google “globalization”. You must display an understanding based on what is studied in this course and demonstrate an ability to apply the concepts in a real-world assessment of a corporation. Your textbook must be a source along with other credible sources that support the globalization concepts covered in this course. Read chapters 1-3 in the course textbook as each chapter provides a solid background on Globalization that applies to this section. Review the Week 1 & 2 Learn Readings for supporting content. Properly cite your sources and avoid the use of direct quotes. After reading these instructions, replace this blue text with your assessment and change the font color to black.

Technology

Thoroughly assess how technological changes have impacted the public corporation you researched. Provide a thoughtful and well researched response. Consider for example, how the company has been impacted by cloud computing, social media, crowdfunding, program apps, email, texting, websites, mobile, automation, robotics, IOT (Internet of Things), AI (Artificial Intelligence), e-commerce, data and analytics, etc. Research how the company may have been impacted by diffusion and disruptive technologies as explained in the textbook. Do not simply define the term technology. You will need to assess the impact changes in technology have had on your selected corporation.

Your assessment should demonstrate that you have read, understand, and can apply the technology concepts covered in the textbook and course resources. You must consider the various aspects of technological changes discussed in the course and make judgments about their impacts to your selected corporation. Do not write about technology in general terms. Your assessment should be directly related to your selected public corporation. If your company is technologically advanced, do not simply list the various technologies they possess but rather assess how changes in technology have impacted the corporation. You must display an understanding based on what is studied in this course and demonstrate an ability to apply the concepts in a real-world assessment of a corporation. Do not Google “technology”. Your writing here should thoroughly assess how changes in technology have impacted your chosen corporation.

Your textbook must be a source along with other credible sources that support the technology concepts covered in this course. You must display an understanding based on what is studied in this course. Read chapters 1-3 in the course textbook as each chapter provides a solid background on Technology that applies to this section. Review the Week 1 & 2 Learn Readings for supporting content. Cite your sources and avoid the use of direct quotes. After reading these instructions, replace this blue text with your assessment and change the font color to black.

Industrial Organization Model

Thoroughly apply the industrial organization model to determine how your corporation could earn above-average returns (i.e. revenue). This model is based upon the corporation’s external environment which is anything outside of the corporation that can influence or impact its business (macro)/operations (micro). Your application should walk through the components the model suggests are needed to earn above average returns. Hint: see Figure 1.2 in the textbook. Do not Google “Industrial Organization Model” or simply provide a definition or write in general terms. Your writing here should apply the components of the model, as described in the course material, to your specific corporation, demonstrate your understanding of the concepts, as described in this course, and demonstrate your ability to apply those concepts to a real-world corporation. Read chapter 1 as it provides a solid background on this model. Review the Week 1 Learn Readings for supporting content. Cite your sources and avoid the use of direct quotes. After reading these instructions, replace this blue text with your application and change the font color to black.

Resource-Based Model

Thoroughly apply the resource-based model to determine how your corporation could earn above-average returns (i.e. revenue). Consider the corporation’s unique resources (corporate culture, land, location, equipment, brand, reputation, trademarks, patents, etc.) and capabilities (skills, experience, etc.) that set it apart from its competition. Your application should walk through the components the model suggests are needed to earn superior returns. Hint: See Figure 1.3 in the textbook. Do not Google “Resource-Based Model” or simply provide a definition or write in general terms. Your writing here should apply the components of the model, as described in the course material, to your specific corporation, demonstrate your understanding of the concepts, as described in this course, and demonstrate your ability to apply those concepts to a real-world corporation. Read chapter 1 as it provides a solid background on this model. Review the Week 1 Learn Readings for supporting content. Cite your sources and avoid the use of direct quotes. After reading these instructions, replace this blue text with your application and change the font color to black.

Vision

Thoroughly assess how the vision statement of the corporation influences its overall success. Include the actual vision statement for your chosen company (be sure to quote and cite your source). Consider the key concepts discussed in chapter 1 regarding vision in your assessment of your selected corporation’s vision statement. Do not simply provide a definition of vision or make general statements. Do not simply copy and paste the vision statement. In addition to the actual vision statement for your corporation, your writing must demonstrate that you understand the concept of vision, as discussed in this course, and can assess the impact your corporation’s vision statement has on its overall success. You must consider the various aspects of vision statements discussed in the course and make judgments about their impacts to your selected corporation. The assessment is critical to this assignment requirement. Without an assessment you have not met the requirements. Read chapter 1 as it provides a solid background on vision. Review the Week 1 Learn Reading for supporting content. Cite your sources. After reading these instructions, replace this blue text with your assessment and change the font color to black.

Mission

Thoroughly assess how the mission statement of the corporation influences its overall success. Include the actual mission statement for your chosen company (be sure to quote and cite your source). Consider the key concepts discussed in chapter 1 regarding mission in your assessment of your selected corporation’s mission statement. Do not simply provide a definition of mission or make general statements. Do not simply copy and paste the mission statement. In addition to the actual mission statement of your selected corporation, your writing must demonstrate that you understand the concept of mission, as discussed in this course, and can assess the impact your corporation’s mission statement has on its overall success. You must consider the various aspects of mission statements discussed in the course and make judgments about their impacts to your selected corporation. The assessment is critical to this assignment requirement. Without an assessment you have not met the requirements. Read chapter 1 as it provides a solid background on missions. Review the Week 1 Learn Reading for supporting content. Cite your sources. After reading these instructions, replace this blue text with your assessment and change the font color to black.

Stakeholders

Thoroughly evaluate how each category of stakeholder, described in the textbook, impacts the overall success of your selected corporation. Do not Google “stakeholders” or simply provide a definition or list of stakeholders. You must provide an evaluation that demonstrates your understanding of each classification of stakeholders, as described in this course. Hint: See Figure 1.4. Do not write in general terms about stakeholders. Your evaluation must thoroughly and specifically describe how each classification of stakeholders impacts your selected corporation’s success. It is critical that you display your understanding of stakeholder classifications. Without the identification and evaluation of each of the stakeholder classifications, discussed in the course, you have not met the requirements. Read chapter 1 for additional background on Stakeholders and the Classifications, as it provides a solid background that applies to this section. Review the Week 1 Learn Reading for supporting content. Cite your sources and avoid the use of direct quotes. After reading these instructions, replace this blue text with your evaluation and change the font color to black.

Sources

1. Hitt, Ireland, & Hoskisson. 2020. Strategic management: Concepts and cases: Competitiveness and globalization (13th ed.). Mason, OH: South-Western Cengage Learning

2. Author. Publication Date. Title. Page # (written as p. #). How to Find (e.g. web address)

3. Author. Publication Date. Title. Page # (written as p. #). How to Find (e.g. web address)

Communicating professionally and ethically is an essential skill set we teach at

Strayer. The following guidelines ensure:

·· Your writing is professional

·· You avoid plagiarizing others

·· You give credit to others in your work

 Review Strayer’s Academic Integrity Policy in the Student Handbook.

 Bookmark the SWS website for additional SWS resources.

 Visit the SWS YouTube page to view helpful SWS videos.

Fall 2020http://studenthandbook.strayer.edu/Student-Disciplinary-and-Grievance-Policies-and-Procedures/Academic-Integrity-Policyhttps://library.strayer.edu/swshttps://www.youtube.com/playlist?list=PLSvmYamJpLX5DN_56vyQqN4VzitwJU-9r

Strayer Writing Standards 2

� Include page numbers.

� Use 1-inch margins.

� Use numerals (1, 2, 3, and so on) or spell out numbers (one, two, three, and so on).

� Double space body text in the assignment.

� Use consistent 12-point font.

� Use section headings to divide separate content areas. Center the section headings on the page, be consistent, and include at least two section headings in the assignment.

� Include the assignment title, your name, course title, your professor’s name, and the date of submission on a separate page (first page of submission).

� Use appropriate language and be concise.

� Write in active voice when possible. Find tips here.

� Use spelling/grammar check and proofread to keep work error free.

� Choose a point of view (first, second, or third person) as required by assignment guidelines.

� Provide credible sources to support your ideas/work when required. Find tips here.

� Cite sources throughout your work when you borrow someone else’s words or ideas.

� Don’t forget: Cite and add your textbook to the Source List if used as a source.

� Include a Sources List when the assignment requires research or if you cite the textbook.

� Type “Sources” centered horizontally on the first line of the Source List page.

� Record the sources that you used in your assignment in a numbered list (see Giving Credit to Authors and Sources section).

Essay/Paper Guidelines

Design

Title Page

Develop

Cite Credible Sources

Build a Sources List

Use these rules when working on an essay!https://ask.library.strayer.edu/faq/323416https://library.strayer.edu/research_strategies/

Strayer Writing Standards 3

� Use the provided template to format the assignment.

� Generally not required. If it is required, include the assignment title, your name, course title, your professor’s name, and the date of submission on a separate page (first page of submission).

� Use appropriate language and be concise.

� Write in active voice when possible. Find tips here.

� Use spelling/grammar check and proofread to keep work error free.

� Choose a point of view (first, second, or third person) as required by assignment guidelines.

� Specific assignment guidelines may override these standards. When in doubt, follow specific assignment guidelines first.

� Provide credible sources to support your ideas/work when required. Find tips here.

� Cite sources throughout your work when you borrow someone else’s words or ideas.

� Don’t forget: Cite and add your textbook to the Source List if used as a source.

� Complete the provided Source List when the assignment requires research or if you cite the textbook.

� If no specific area exists in the template, consult the assignment and instructor guidelines for appropriate source credit methods.

� Cite sources throughout your assignment when you borrow someone else’s words or ideas.

� When quoting or paraphrasing a source, include the source number in parentheses after the body text where you quote or paraphrase.

Templated Assignment Guidelines

Design

Title Page

Develop

Cite Credible Sources

Build a Source List

Use these rules when working on a written assignment that is not explicitly an essay!https://ask.library.strayer.edu/faq/323416https://library.strayer.edu/research_strategies/

Strayer Writing Standards 4

� Use a background color or image on slides.

� Use Calibri, Lucida Console, Helvetica, Futura, Myriad Pro, or Gill Sans font style.

� Use 28–32-point font size for the body of your slides (based on your chosen font style). Avoid font sizes below 24-point.

� Use 36–44-point font size for the titles of your slides (based on chosen font style).

� Limit slide content (7 or fewer lines per slide and 7 or fewer words per line).

� Number slides when the assignment requires 3 or more slides. Place numbers wherever you like (but be consistent).

� Include appropriate images that connect directly to the slide content or presentation content.

� Include the assignment title, your name, course title, your professor’s name, and the date of submission on a separate slide (first of submission).

� Use appropriate language and be concise.

� Write in active voice when possible. Find tips here.

� Use spelling/grammar check and proofread to keep work error free.

� Provide credible sources to support your ideas/work when required. Find tips here.

� Cite sources throughout your work when you borrow someone else’s words or ideas.

� Don’t forget: Cite and add your textbook to the Source List if used as a source.

� Sources may be provided on a slide-by-slide basis (providing Source List entries at bottom of slide where source referenced) or in a comprehensive Source List at the end of slideshow.

� Include a Sources List slide when assignment requires research or if you cite the textbook.

� Type “Sources” centered horizontally on the first line of the Source List slide.

� Provide sources used in your assignment in a numbered list (see Giving Credit to Authors and Sources section).

PowerPoint/Slideshow Guidelines

Design

Title Page

Develop

Cite Credible Sources

Build a Sources List

Use these rules when working on a PowerPoint or slideshow assignment!https://ask.library.strayer.edu/faq/323416https://library.strayer.edu/research_strategies/

Strayer Writing Standards 5

� Use consistent 12-point font.

� Include appropriate images or media links that connect directly to discussion topic/content.

� Use appropriate language and be concise.

� Write in active voice when possible. Find tips here.

� Use spelling/grammar check and proofread to keep work error free.

� Provide credible sources to support your ideas/work when required. Find tips here.

� Cite sources throughout your discussion response when you borrow someone else’s words or ideas.

� Cite quotes and paraphrases correctly: Include the source number in parentheses after the body text where quotation or paraphrasing occurs.

� Don’t forget: Cite and add your textbook to the Sources List if used as a source.

� Type the word “Sources” at the end of your post, and below that include a list of any sources that you cited.

� Number all sources in the order they appear.

Discussion Post Guidelines

Design

Develop

Cite Credible Sources

Use these rules when working on a Discussion Forum post or response!

For more information on building a Source List Entry, see Source List section.

SAMPLE POST:

The work is the important part of any writing assignment. According to Smith, “writing things down is the biggest challenge” (1). This is significant because…

Sources 1. William Smith. 2018. The Way Things Are. http://

www.samplesite.com/writing

If you pulled information from more than one source, continue to number the additional sources in the order that they appear in your post.

SAMPLE POST:

The work is the important part of any writing assignment. According to Smith, “writing things down is the biggest challenge” (1). This is significant because…

The other side of this is also important. It is noted that “the act of writing isn’t important as much as putting ideas somewhere useful” (2).

Sources 1. William Smith. 2018. The Way Things Are. http://

www.samplesite.com/writing 2. Patricia Smith. 2018. The Way Things Really Are.

http://www.betterthansample.com/tiger

 Exampleshttps://ask.library.strayer.edu/faq/323416https://library.strayer.edu/research_strategies/

Strayer Writing Standards 6

Credit to Authors and Sources

Option #1: Paraphrasing

Rewording Source Information in Your Own Words · Rephrase source information in your own words. Avoid

repeating the same words of the author.

· Remember, you cannot just replace words from the original sentence.

· Add the author’s last name and a number to the end of your paraphrase as a citation (which will be the same on your Source List).

 Examples

ORIGINAL SOURCE

“Writing at a college level requires informed research.”

PARAPHRASING

As Harvey wrote, when writing a paper for higher education, it is critical to research and cite sources (1).

When writing a paper for higher education, it is imperative to research and cite sources (Harvey, 1).

Option #2: Quoting

Citing Another Person’s Work Word-for-Word · Place quotation marks at the beginning and end of quoted

information.

· Limit quotes to two or fewer sentences (approximately 25 words) at a time.

· Do not start a sentence with a quotation.

· Introduce and explain quotes within the context of your paper.

· Add the author’s last name and a number to the end of the quote as a citation (which will be the same on your Source List).

 Examples

ORIGINAL SOURCE

“Writing at a college level requires informed research.”

QUOTING

Harvey wrote in his book, “Writing at a college level requires informed research” (1).

Many authors agree, “Writing at a college level requires informed research” (Harvey, 1).

Use these rules for using evidence and creating in-text citations!

General Credit · Credit quoted or paraphrased sources using an in-text citation. An in-text citation includes the primary author’s last name and

the number of the source from the Source List.

· Before using any source, first determine its credibility. Then decide if the source is appropriate and relevant for your project. Find tips here.

· Well-researched assignments have at least as many sources as pages (see assignment instructions).https://library.strayer.edu/research_strategies/evaluatehttps://library.strayer.edu/research_strategies/evaluate

Strayer Writing Standards 7

Web sources are accessed through an internet browser.

Home Pages A home page loads when typing a standard web address. For instance, typing Google.com into any web browser will take you to Google’s home page.

Cite a homepage when using information from a news thread, image, or basic piece of information on a company’s website. Find Tips Here.

Specific Web Pages If using any web page other than the home page, include the specific page title and direct link (when possible) in the Source List entry.

If the assignment used multiple web pages from the same source, create separate Source List entries (if the title and/or web address is different).

Effective Internet Links When sharing a link to an article with your instructor and classmates, start with a brief summary of the article and why you chose to share it.

Share vs. URL Options Cutting and pasting the URL (web address) from your browser may not allow others to view your source. This makes it hard for people to engage with the content you used.

To avoid this problem, look for a “share” option and choose that when possible. Always test your link(s) before submitting.

If you cannot properly share the link, include the article/source as an attachment. Interested classmates and your professor can reference the article shared as an attachment. Find tips here.

Credit for Web Sources

Charts, images, and tables should be centered horizontally on the page and should be followed by an in-text citation. Design your page and place a citation below the chart, image, or table. When referring to the chart, image, or table in the body of the assignment, use the citation.

Do not include a chart, image, or table without introducing it in the assignment and explaining why it is necessary.

On your Source List, provide the following details of the visual:

· Author’s name (if created by you, provide your name).

· Date (if created by you, provide the year).

· Type (Chart, Image, or Table).

· How to find it (link or other information; see Source List section for additional details).

Charts, Images, and Tableshttps://ask.library.strayer.edu/faq/322738https://ask.library.strayer.edu/faq/322738https://ask.library.strayer.edu/faq/266070

Strayer Writing Standards 8

Traditional Sources

Page Numbers When referencing multiple pages in a textbook or other print book, consider adding page numbers to help the audience understand where the information is found. You can do this in three ways:

a. by including it in the body of your assignment; or

or b. by using an in-text citation;

or c. by listing page numbers in the order used in your assignment on the Source List.

Check with your instructor or the assignment guidelines to see if there is a preference based on your course.

 Example

IN-TEXT CITATION

(Harvey, 1, p. 16)

In the example, the author is Harvey, the source list number is 1, and the page number where this information can be found is page 16.

Multiple Sources (Synthesizing) Synthesizing is the use of multiple sources in one paraphrased sentence or paragraph to make a strong point. While this is normally done in advanced writing, it could be useful for any writing where you use more than one source. Find tips here.

The key is clarity. If you paraphrase multiple sources in the same sentence (or paragraph if most of the information contained in the paragraph is paraphrased), you should include each source in the citation. Separate sources using semi-colons (;) and create the citation in the normal style that you would for using only one source (Name, Source Number).

 Example

SYNTHESIZED IN-TEXT CITATION

(Harvey, 1; Buchanan, 2)

In the example, the authors Harvey and Buchanan were paraphrased to help the student make a strong point. Harvey is the first source on the Source List, and Buchanan is the second source on the Source List.

Advanced Methods Some assignments require more advanced techniques. If necessary, these guidelines help with special case scenarios.https://ask.library.strayer.edu/faq/316321

Strayer Writing Standards 9

Substitution and Ellipsis Omitting unnecessary information from a direct quotation is often required. To omit information, delete the unnecessary information and replace it with an ellipsis inside of square brackets, like this: […]. Find tips here.

There are times when a quality source has made a mistake, but you still value the information that the source provides. To solve this issue, change elements of the source (noting what additions or changes were required). When changing elements within a direct quotation, delete the original information and surround the new wording or spelling with square brackets, like this: “[W]riting”.

The bracket here shows that the original source may have misspelled “writing” or that the “W” has been capitalized and was lowercase in the source material.

NOTE: Ellipsis and square brackets cannot be used in paraphrased source material.

 Example

ORIGINAL SOURCE

“Writing at a college level requires informed research.”

ELLIPSIS

Harvey wrote that writing “at a college level requires […] research” (1).

SUBSTITUTION

Many authors agree that “[w]riting at an [undergrad- uate] college level requires informed research” (1).

Footnotes and Additional Content Written assignments may benefit from including relevant background information that is not necessarily important for the main body of the assignment.

To include extra secondary evidence or authorial commentary, insert a numeral superscript into the text of the assignment and add the extra evidence or commentary in the footer of the page as a footnote. (Note: Microsoft Word’s “Insert Footnote” function is the preferred method.)

 Example

When writing a paper for higher education,4 it is imperative to research and cite sources (Harvey, 1). This suggestion applies to both undergraduate and graduate students, and it is the first thing that beginning students must internalize.

4 Mathews has pointed out that this suggestion is appropriate for all levels of education, even those outside of university, and is in fact best practices for any form of professional writing (2). However, this paper focuses specifically on writing in college-level education.

Appendices An assignment may require an appendix following the Source List. The appendix is meant to declutter the assignment body or provide relevant supplemental information for the audience.

If there is only one appendix, it is labeled, Appendix. More than one appendix may be required. Label the first appendix Appendix A, the second Appendix B, and so on. Each chart, graphic, or photograph referred to in the body of the assignment requires its own listing in the appendices.

Use descriptive labels in the body of your written assignment to link each chart, graphic, or photograph to its place in the appendices. For example, when referring to a chart found in Appendix B, a student would include (see Appendix B, Cost of Tuition in Secondary Education, 2010-2019) after referring to data drawn from that chart.https://ask.library.strayer.edu/faq/316322

Strayer Writing Standards 10

Source List The Source List includes all sources used in your assignment. It is a new page added at the end of your assignment. The list gives credit to authors whose work supported your own and should provide enough information so that others can find the source(s) without your help.

Build your Source List as you write.

� Type “Sources” at the top of a new page.

� Include a numbered list of the sources you used in your paper (the numbers indicate the order in which you used them).

1. Use the number one (1) for the first source used in the paper, the number two (2) for the second source, and so on.

2. Use the same number for a source if you use it multiple times.

� Ensure each source includes five parts: author or organization, publication date, title, page number (if needed), and how to find it. If you have trouble finding these details, then re- evaluate the credibility of your source.

� Use the browser link for a public webpage.

� Use a permalink for a webpage when possible. Find tips here.

� Instruct your readers on how to find all sources that do not have a browser link or a permalink.

� Separate each Source List element with a period on your Source List.

AUTHOR PUBLICATION DATE TITLE PAGE NO. HOW TO FIND

The person(s) who published the source. This can be a single person, a group of people, or an organization. If the source has no author, use “No author” where you would list the author.

The date the source was published. If the source has no publication date, use “No date” where you would list the date.

The title of the source. If the source has no title, use “No title” where you would list the title.

The page number(s) used. If the source has no page numbers, omit this section from your Source List Entry.

Instruct readers how to find all sources. Keep explanations simple and concise, but provide enough information so the source can be located. Note: It is your responsibility to make sure the source can be found.

 Examples

Michael Harvey

In the case of multiple authors, only list the first.

2013

This is not the same as copyright date, which is denoted by ©

The Nuts & Bolts of College Writing

p. 1

Include p. and the page(s) used.

http://libdatab.strayer.edu/ login?url=http://search. ebscohost.com/login.aspx

Setting Up the Source List Page

Creating a Source List Entry

Source List Elementshttps://ask.library.strayer.edu/faq/266070

Strayer Writing Standards 11

NOTE: For the example, Harvey is the first source used in the assignment.

 How It Will Look in Your Source List

1. Michael Harvey. 2013. The Nuts & Bolts of College Writing. p. 1. http://libdatab.strayer.edu/login?url=http:// search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=590706&site=eds-live&scope=site

 Sample Source List

Sources

1. Michael Harvey. 2013. The Nuts & Bolts of College Writing. p. 1. http://libdatab.strayer.edu/login?url=http://search.ebscohost.

com/login.aspx?direct=true&db=nlebk&AN=590706&site=eds-live&scope=site

2. William R. Stanek. 2010. Storyboarding Techniques chapter in Effective Writing for Business, College and Life. http://libdatab.

strayer.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=359141&site=eds-live&scope=site&e

bv=EB&ppid=pp_23

3. Zyad Hicham. 2017. Vocabulary Growth in College-Level Students’ Narrative Writing. http://libdatab.strayer.edu/

login?url=http://search.ebscohost.com/login.aspx?direct=true&db=edsdoj&AN=edsdoj.9b7fad40e529462bafe3a936aaf81420

&site=eds-live&scope=site

4. Anya Kamenetz. July 10, 2015. The Writing Assignment That Changes Lives. https://www.npr.org/sections/

ed/2015/07/10/419202925/the-writing-assignment-that-changes-lives

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