In this project, you will apply skills you practiced from the Objectives in Word Chapters 1-3. You will assist Irene Shviktar, the Vice President of Marketing, to edit and create documents for a National Sales Meeting that will precede a Winter Sports Expo sponsored by Front Range Action Sports. The documents include a cover letter from the vice president to the company president. The letter will accompany a packet of materials for the meeting and the expo, which includes a brief resume for the guest speaker, a flyer that will announce the expo, a newsletter for employees, and a research paper on the history and development of skis.
Open the Word document Student_Word_Cap1_National_Sales_Meeting.docx downloaded with this Project. Be sure that the rulers and formatting marks display.
On the letter on Page 1, select the first paragraph—Front Range Action Sports—and increase the Font Size to 28 pt. Change the Font Size of the next four paragraphs—the address lines and website—to 12 pt.
Select the first five paragraph lines that you just formatted, change the Font to Arial, and then with the text selected, display the Borders and Shading dialog box. Create a 6 pt, Automatic-colored border on the left side of the selected text.
In the paragraph that begins If you have any, select the second sentence and move it to the beginning of the paragraph. Adjust spacing as necessary so that there are no extra blank spaces at the end of the paragraph.
On Page 2, in the newsletter, select the second paragraph of text, which begins with Employee Newsletter. Display the Borders and Shading dialog box, and then add an Automatic-colored, 3 pt line below the paragraph.
Starting with the paragraph that begins National Sales Meeting, select all of the text from that point to the end of the page, including the paragraph mark after the word event. Do not select the Page Break. Change the Spacing After to 6 pt, format the text in two columns, and apply the Justify alignment.
At the top of the first column, select the paragraph National Sales Meeting. From the Font dialog box, change the Font Size to 20, apply Bold, and add the Small caps effect. Then Center the paragraph. Apply the same formatting to the paragraph Winter Sports Expo.
On the same page, in the blank line above the last paragraph of the newsletter, insert the picture from your downloaded files wCap1_Powder_Skiing.jpg. If necessary, set the Width of the picture to 3″ and apply a 10 pt Soft Edges effect.
In the blank paragraph at the top of Page 3, insert a 2×3 table. In the first cell of the table, type the following four lines, pressing ENTER after each line:
1227 Aspen Lake Trail
Vail, CO 81657
In the second row of the table, in the first cell, type CAREER HIGHLIGHTS and then press TAB. In the second cell of the second row, insert the text from the downloaded file wCap1_Career_Text.docx and then press BACKSPACE to remove the blank line at the bottom of the inserted text.
In the third row of the table, in the first cell, type EDUCATION and then in the cell to the right, type Mr. Lewis’ educational information as follows, pressing ENTER after each line:
University of Colorado
Ph.D. in Psychology
University of Colorado
M.S. in Psychology
University of Minnesota
B.S. in Psychology
Insert a new row at the bottom of the table. In the first cell of the new row, type CONSULTANT and then in the cell to the right, type the following, pressing ENTER after each line:
U.S. Junior Ski Team
U.S. National Ski Team
Apply Bold to the headings CAREER HIGHLIGHTS, EDUCATION, and CONSULTANT. Drag the vertical border between the two columns to the 1.5-inch mark on the horizontal ruler.
In the first row, merge the two cells, and then Center the text. Select Robert Lewis, increase the Font Size to 24 pt, apply Bold, and then add 24 pt space Before the text. Select the web address and add 18 pt space after the text.
Create a bulleted list, using solid round black bullets, for the items below SKIING and below COACHING. Apply Bold to the name of each university, and then apply 12 pt spacing after to the name of each college degree.
Select the table, and then remove all borders. From the Borders and Shading dialog box, add a 3 pt solid border to the top of the table.
Near the top of Page 4, in the paragraph that begins The use of skis, in the third line, position the insertion point to the right of the period following wood, and then insert the following footnote: The oldest known ski and pole is more than 4,000 years old.
Modify the footnote style by changing the Font Size to 11 pt, add a First Line Indent of 0.5″, and set Line spacing to 2.0 (double).
In the paragraph that begins The use of skis, position the insertion point to the left of the period at the end of the paragraph. Using the MLA format, add the following Book citation:
Author: Huntford, Roland
Title: Two Planks and a Passion: The Dramatic History of Skiing
City: New York
Publisher: Continuum Press
In the text, select the Huntford citation and add the page numbers 4-6
On Page 6, in the blank line below the Works Cited title, insert the built-in Bibliography. Select the two references, change the line spacing to 2.0 and change the Spacing After to 0 pt. Center the Bibliography title. After the bibliography is entered and formatted, delete the Works Cited paragraph.
On Page 7, select the two paragraphs below the title that begin Friday and Saturday, and then change the Spacing After to 0.
Select the three paragraphs below the title—the dates—and then from the Borders and Shading dialog box, apply a Box border using theme color Blue, Accent 1 (fifth column, first color) and a 3 pt border. Click the Shading tab, and add Shading using theme color Blue, Accent 1, Lighter 80% (fifth column, second color).
Click after the colon at the end of the line that precedes the bulleted list. Insert the downloaded picture wCap1_Downhill_Skiing.jpg. Change the Height of the picture to 3.5″, and then set the wrapping to Square.
Position the picture so that the Horizontal Alignment is set to Right relative to Column and the Vertical Alignment is set to Top relative to Line. Apply a Picture Style using the Soft Edge Rectangle.
At the bottom of the flyer, click in the second blank paragraph below the last paragraph of text. Insert a Basic Process SmartArt (first style under Process). Click the outer rectangle surrounding the SmartArt to select it, and if necessary, change the wrapping style to In Line with Text. On the Format tab, set the Height of the SmartArt graphic to 1″ and the Width to 6.5″. Add the following text, in order, to the three shapes:
To the SmartArt graphic, apply the 3-D Polished style.
Save and close the file, and then submit for grading.
We are preparing materials for the upcoming National Sales Meeting and the Winter Sports Expo in Denver. We have prepared a packet of information that we will be sending to all company attendees. I am sending copies of these documents for your approval.
The Front Range Action Sports national sales meeting will be held in Denver on Thursday, September 22, at the Rocky Mountain Convention Center. All store managers, assistant managers, and department heads will attend, as well as members of the marketing department and all of our sales representatives.
The all-day event will include a morning of presentations of new products by all of the major Winter Sports Expo exhibitors. Lunch will be a special event this year. The after-lunch presentation will be given by former Olympic medalist and motivational speaker Bob Lewis, who will also be giving presentations and demonstrations at the Winter Sports Expo.
In the afternoon, there will be breakout sessions covering many topics, including employee motivation, sales techniques, fall and winter marketing plans and goals, and strategies to increase local sales using the Internet.
The Expo will include speakers, product demonstrations, vendor exhibits, and workshops. Experts will be available to answer visitor questions on snowboarding, downhill and cross-country skiing, ice skating, ice climbing, snowmobiling, and snowshoeing There will also be a new interactive display where visitors can find the best locations for a wide variety of winter sport activities.
Front Range Action Sports personnel will be assigned to work approximately half of the hours that the Expo is open and will also be involved in preparations before the event opens. A schedule will be posted on the company Web site, and all attendees will receive a detailed schedule approximately two weeks before the event.
|Robert Lewis1227 Aspen Lake TrailVail, CO 81657www.boblewisskis.com|
|CAREER HIGHLIGHTS||SKIING· Colorado Junior Downhill State Champion, 2 years· U.S. Junior Downhill Medalist, 2 years· U.S. Junior Downhill Club Medalist, 2 years· U.S. Junior Slalom Medalist· U.S. National Ski Team, 10 years· U.S. Olympic Team, 3 Olympics· Olympic Downhill Medalist, 2 times· Rocky Mountain Club Skier of the Year· Colorado Skier of the Year, 3 timesCOACHING· Coach, Rocky Mountain Club Team· Coach, Junior Olympic Team· Assistant Coach, U.S. Olympic Team· Honorary Coach, Special Olympics|
|EDUCATION||Mr. Lewis’ educational information as followsUniversity of ColoradoPh.D. in PsychologyUniversity of ColoradoM.S. in PsychologyUniversity of MinnesotaB.S. in Psychology|
|CONSULTANT||U.S. Junior Ski TeamU.S. National Ski TeamSpecial Olympics|
The use of skis probably began near the end of the last ice age, approximately 10,000 years ago. Remnants of the earliest skis discovered by archaeologists—found in a bog in Russia—date back about 8,000 years, and were made of wood.[footnoteRef:1] Skis have also been depicted in cave drawings in Norway and Russia. The earliest of these drawings, which clearly depict skiers on two skis and using ski poles, date back between 3,500 and 4,000 years. These early skis were made of single pieces of wood, and tended to be flat, short, wide, and heavy. Wood skis continued to be made this way well into the 19th century, when technological improvements changed the shape of skis, the materials used to make skis, and the fasteners used to laminate dissimilar materials (Huntford 4-6). [1: The oldest known ski and pole is more than 4,000 years old.]
The first major improvement in the technology of ski construction took place in Norway around 1850. According to the International Skiing History Association, the use of a camber, or bow, in the middle of the ski enabled the skier to ski more easily. This design also enabled ski makers to create skis that were much thinner, narrower, longer, and lighter. This enabled the skier to expend less energy while skiing, and also enabled the skier to move faster and maneuver better.
The next major improvements in ski technology occurred near the end of the 19th century. First, modern tools enabled ski makers to make skis out of hickory, a very hard and durable wood, but wood that was very difficult to work with using standard hand tools. Then, the first laminated skis were introduced, making the skis stronger, lighter, and much less expensive because a cheaper wood such as spruce or basswood could take the place of much costlier hickory or ash.
The first serious use of metal in skis began in the 1920s. Steel edges were added to wooden skis to make the skis grip better while retaining the flexibility of wood. Also in the 1920s and 1930s, the first solid aluminum skis were designed and produced.
In the 1940s and 1950s, developments in airplane technology led to improvements in ski technology. Aluminum skis, which had experienced many problems, were refined and improved, and plastic became increasingly important in skis made of multiple materials, including wood, steel, and reinforced fiberglass.
Fiberglass skis were perfected in the late 1950s and early 1960s, and by the end of the 1960s, fiberglass had overtaken both wood and aluminum as the most popular ski material. Another major improvement in ski technology resulted from the design of better fastener technology, and the development of far more effective glues for laminated skis.
In the past two decades, improvements in fiberglass technology—and the addition of other materials to the fiberglass—have resulted in incremental improvements in skis. The use of polyethylene, carbon fiber, and even steel have also resulted in improvement in the flexibility and durability of modern skis. (Lund)
Once again, Front Range Action Sports presents the Winter Sports Expo at the Rocky Mountain Convention Center. This yearly event brings together winter sports experts, sports equipment vendors, and winter sports enthusiasts from all over the country.
Many of the vendors will be offering significant discounts on products, and Front Range Action Sports will be giving away discount coupons for store and online purchases. There will also be hourly drawings for door prizes.
As a special feature at this year’s Expo, Olympic skiing medalist Bob Lewis will give a presentation on ski-related topics, including a fascinating history of the development of ski technology. This presentation will be repeated several times, and you won’t want to miss it!