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Research and write a short 3-4 page response in APA format about Nike.Topic:  Why is holding on to a good reputation not as easy as it appears in today’s marketplace?  Consider the challenges that may appear for a company in an IMC from a Public Relations, Publicity and/or corporate advertising perspective.  Here is a guide to follow: 
Page 1 – Title Page
Page 2 – Introduction
Page 3 – 4 Response to Question
Page 5 – Conclusion
Page 6 – Reference Page

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