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1. Find a company you admire. It can be a big brand, a small business or one you want to create:

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On the attached Lean Canvas Template here fill in 4 – 5 points for each section. You can use bullet points but your points should be clear and well explained. About 2 or 3 sentences each is good.

Note: To approach this assignment, put yourself in the shoes of the company’s brand leadership. What type of customer are they targeting? What is that customer’s problem they are solving? Hint — it has to do with the unique brand message and vibe. There is a certain type of customer who would see this brand and think “that’s for me”. Get inside of their head and imagine what customer problem you are solvingĀ 

TITLE: Company Name HereAuthor(s)
SINGLE SENTENCE REQUIREMENT
(Customer)PROBLEM [1]SOLUTION [4]YouOutline a possible solution for each problem.UNIQUE VALUE PROPOSITION [3]Single, clear, compelling message that states why you are different and worth paying attention.UNFAIR ADVANTAGE [9]Something that cannot easily be bought or copied.CUSTOMER SEGMENTS [2]List your target customers and users.
EXISTING ALTERNATIVESList how these problems are solved today.KEY METRICS [8]List the key numbers that tell you how your business is doing.HIGH LEVEL CONCEPTList your X for Y analogy, e.g. YouTube = Flickr for videosCHANNELS [5]List your path to customers (inbound or outbound).EARLY ADOPTERSList the characteristics of your ideal customers.
COST STRUCTURE [7]List your fixed and variables costs.You do not need to fill in this portion as you don’t have that informationREVENUE STREAMS [6]List yoursources of revenue.

Lean Canvas Template v1.2 bradbox.com | @bradbox

1. Find a company you admire. It can be a big brand, a small business or one you want to create:

On the attached Lean Canvas Template here fill in 4 – 5 points for each section. You can use bullet points but your points should be clear and well explained. About 2 or 3 sentences each is good.

Note: To approach this assignment, put yourself in the shoes of the company’s brand leadership. What type of customer are they targeting? What is that customer’s problem they are solving? Hint — it has to do with the unique brand message and vibe. There is a certain type of customer who would see this brand and think “that’s for me”. Get inside of their head and imagine what customer problem you are solving.

If I were selling handbags, the customer problem might be phrased “How do I carry my personal belongings, and look trendy and chique at the same time?” Or “How do I make a personal fashion statement that shows I’m a fashion influencer?”

Apply that same logic to this brand for the customers you are targeting. 

OEVT1422Lean Canvas Template.docx

Based on The Business Model Canvas (http://www.businessmodelgeneration.com) and is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. [NUMBER] indicates completion order

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