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This week’s assignment is to address the student learning outcomes or SLOs below. SLOs are statements that specify what students will know, be able to do or be able to demonstrate when they have completed BA 110 Advertising. The SLOs for BA 110 are: 

  1. Prepare a consumer research questionnaire given a specified product.
  2. Describe how to use the selling points of a product to appeal to its target market.
  3. Explain how to conduct basic consumer research.
  4. List the steps involved in behavioral research.

Write at least one paragraph explaining each question.

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Each question is 5 points. 

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