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 For this assignment, you will use a guided prompt to write notes that will help you better understand how to approach the persuasive essay. As you follow the guide, remember to apply the information you have learned in Modules One and Two when discussing your issue. In Module Three, you will build upon these writing notes to prepare a more refined Writing Plan, which will help to prepare you to draft your persuasive essay.  

I am adding the rubric and my journal 

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 1. Your argument is the main point that you are trying to make in your essay. It should clearly state your opinion on your issue. Describe the argument to be addressed in your persuasive essay, and include how the argument is connected to your major, the major you are considering pursuing, or your field of work.

 2. Key points are pieces of evidence that support an author’s main argument. What are three possible key points for your selected issue? How do they support your main argument? 

3. Your audience is the person or people you are addressing in your essay. Who is the audience that will be reading your essay? What potential challenges will you encounter in supporting your argument with this audience? 

4. Your goal is the end result that you wish to achieve in writing this essay. What goal do you hope to accomplish? What will this essay need to be successful? 

5. Potential resources are pieces of evidence that could be used to support your argument. List potential resources that could be used as supporting evidence for your argument, and provide a brief description of each and how it will reinforce your argument. 

6. Using the supporting resources you identified above, list each of the points of your argument with the resources that support them. This process will help you begin to form an effective essay structure. 

7. Determine aspects of your argument that would be effectively supported with evidence. Defend your choices. 

Running Head: Graphic Design 1

Graphic Design 4

Kanesha Bowden

05/13/2021

1-6 Journal: From Problem to Persuasion

Graphic design is a powerful tool that expresses communication with other people through various methods. It is an excellent way of conveying ideas beautifully through visual communication targeting a specific audience. However, there are critical issues in a graphic design career, including combining design with business and designing for emerging markets.

Graphic design career experiences problems trying to balance design and business. In an period where corporations highly value design to achieve long-term success, graphic designers are yet to get the know-how of combining design and business and strategically planning their operations to move from just a commodity for creating beautiful and creative designs to an important asset that can combine expertise, designs, consumer empathy, and business strategies to be more impactful (Faller, 2016).

On the other hand, graphic designers argue that they have grasped the concept of business and design, primarily through marketing. They communicate and promote their brands to their customers in the most appealing way they can. Through this technique and customer service skills, they can create interest in their brand through visual communication. Graphic design bridges a brand and its customers by building incentives and trust with their customers. Graphic designers also employ different and new creative ways to reach their customers; therefore, the balance between design and business is well mastered.

Although it is easy to design for most western countries, graphic designers often face challenges when dealing with most of the international market outside the industrialized world. Reaching customers in emerging markets becomes difficult because of the different levels of connectivity and internet. Thus, graphic designers are highly inconvenienced and experience high costs of using their products in areas where internet connectivity is low. It becomes difficult to develop ideas that require high-speed internet in emerging markets that are yet to adopt these very reliable resources and pushing innovative ideas to the global market.

However, it is not a challenge for graphic designers to make designs for emerging markets as some counter. Graphic designers have the chance to be as innovative as possible by adopting native content as part of their brand in some emerging markets. Graphic designers can use the locally available resources to promote their content, including TV (Jackson, 2019). This way, graphic designers develop a stronghold over emerging markets and grow their brand by challenging themselves to create local content desirable within the emerging markets.

It is essential to persuade graphic designers that they can combine business and designing. This will help them realize their potential in the market and increase their aggressiveness in the market. Graphic design is a marketable career, and its skills are sought after by many companies pushing their brand in the local and global market. Therefore, global designers should identify their power in the market and develop strategic plans to move their brand in the market despite the challenges.

Although designers face challenges when combining design with business, graphic designers have powerful resources to help them navigate the business world. There is an excellent opportunity for graphic designers because companies constantly need advertising and brand promotion services, which allow graphic designers to employ their skills and innovative ideas in the corporate world while building their brand. Graphic designers can take the opportunity to help companies in their marketing endeavors as a twofold operation to push their brand in the market hence create a good brand image that will help them develop their business and gain the necessary skills.

The potential audience is the emerging graphic designers who are yet to gain experience in the market. Marketing a brand as a new graphic designer can be difficult, and young graphic designers are often unsure about their skills when they experience challenges in the field. Therefore, they must receive the persuasion and the push to believe in their brand and push themselves beyond their limit for a successful career.

References

Faller, P. (2016). Ask an expert: What is the Biggest Challenge Facing Designers Today?. Adobe Blog. https://blog.adobe.com/en/publish/2016/11/11/ask-a-uxpert-what-is-the-biggest-challenge-facing-designers-today.html#gs.0p51um

Jackson, A. (2019). How to Combine Design and Marketing for Better Results. Desinghill. https://www.designhill.com/design-blog/how-to-combine-design-and-marketing-for-better-results/

ENG 123 Writing Notes Guidelines and Rubric

Overview: Persuasion is a constant in each of our lives. No matter where we look, what we read, what we see, or who we interact with, we are inevitably going to encounter some form of persuasion. Advertisements want us to buy things. Newspapers and television want to convince us of how we should feel about events. We are put into positions where we must defend our thoughts and beliefs to others, and the process we apply is typically some form of persuasion.

Persuasive writing is one of the most powerful forms of writing—it has the ability to influence one’s thoughts, and also the ability to change one’s mind about a particular issue. The persuasive essay is an ideal tool for supporting an opinion on an issue using researched facts and information. It also gives you the chance to recognize an opposing viewpoint and refute it, noting that those who hold the opposing viewpoint are the intended audience of the piece.

Prompt: For this assignment, you will use a guided prompt to write notes that will help you better understand how to approach the persuasive essay. As you follow the guide, remember to apply the information you have learned in Modules One and Two when discussing your issue. In Module Three, you will build upon these writing notes to prepare a more refined Writing Plan, which will help to prepare you to draft your persuasive essay.

For this Writing Notes assignment, the following critical elements must be addressed in one fully developed paragraph each:

I. Writing Notes: Use these writing notes as a way to gather your thoughts and determine your strategy for writing your persuasive essay. This process will allow you to develop a potential structure for effectively persuading readers to agree with your argument. These notes will be helpful in keeping your thought process on track when you begin writing and revising your essay.

  1. Your argument is the main point that you are trying to make in your essay. It should clearly state your opinion on your issue. Describe the argument to be addressed in your persuasive essay, and include how the argument is connected to your major, the major you are considering pursuing, or your field of work.
  2. Key points are pieces of evidence that support an author’s main argument. What are three possible key points for your selected issue? How do they support your main argument?
  3. Your audience is the person or people you are addressing in your essay. Who is the audience that will be reading your essay? What potential challenges will you encounter in supporting your argument with this audience?
  4. Your goal is the end result that you wish to achieve in writing this essay. What goal do you hope to accomplish? What will this essay need to be successful?
  5. Potential resources are pieces of evidence that could be used to support your argument. List potential resources that could be used as supporting evidence for your argument, and provide a brief description of each and how it will reinforce your argument.
  6. Using the supporting resources you identified above, list each of the points of your argument with the resources that support them. This process will help you begin to form an effective essay structure.
  7. Determine aspects of your argument that would be effectively supported with evidence. Defend your choices.

Rubric

Guidelines for Submission: Save your work in a Microsoft Word document with double spacing, 12-point Times New Roman font, and one-inch margins. Then, check your writing for errors. Once you have proofread your document, submit it via the Assignment: Writing Notes link in Brightspace.

Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value Writing Notes:

Argument Describes the argument to be addressed through the essay, including how the argument is derived from major that is being considered or field of work

Describes the argument to be addressed through the essay, including how the argument is derived from the major that is being considered or field of work, but argument contains gaps in detail

Does not determine an argument to be addressed through the essay

15

Writing Notes: Key Points

Determines key points and rationale that will be helpful in supporting the validity of the argument

Determines key points and rationale, but they are cursory or inaccurate

Does not determine key points and rationale

10

Writing Notes: Audience

Identifies audience and determines potential challenges

Identifies audience but does not determine potential challenges

Does not identify audience 15

Writing Notes: Goal Establishes a goal to be accomplished with the essay

Establishes a goal for the essay, but goal is not aligned with essay issue

Does not establish a goal to be accomplished with the essay

15

Writing Notes: Resources

Lists potential resources for supporting evidence and provides a brief description of each

Lists potential resources for supporting evidence, but does not provide a brief description of each

Does not list potential resources 15

Writing Notes: Supporting Resources

Aligns key points of argument with supporting resources for establishing an effective essay structure

Aligns key points of argument with supporting resources, but there are issues regarding accuracy of alignment

Does not align key points 15

Writing Notes: Evidence

Determines aspects of argument that would be effectively supported with evidence and defends those choices

Determines aspects of argument that would be effectively supported with evidence and defends those choices, but lacks clarity, and or there are gaps in rationale

Does not determine aspects of argument that would be effectively supported with evidence

10

Articulation of Response

Submission has no major errors related to citations, grammar, spelling, syntax, or organization

Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas

Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas

5

Total 100%

ENG 123 Writing Notes Guidelines and Rubric
Rubric

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