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DB 3

What is the marketing mix? Discuss how conducting a SWOT (strengths, weaknesses, opportunities, and threats) analysis helps a firm to develop its strategic plan. Think of a recent trip to the movies, the grocery store, or a department store. Brand placement and product promotion is constantly around us, so what have you recently spotted?

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DB 4

Consider the differences between targeted marketing and mass marketing and what led to the rise of each. Do you think one is more effective than the other? Why, or why not? Are you currently the target market for any goods or services? What compels you to choose one brand over another?

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