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 Candidates must answer any TWO (2) questions. All questions are equally weighted.

1.  In ‘Managing 21st Century Political Risk’ (HBR, 2018), Rice and Zegart argue that for companies, 21st century political risk is essentially the probability that a political action will significantly affect their business—whether positively or negatively. Assess political risk in explaining how to tackle it in emerging markets.

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2.  In ‘New business models in emerging markets’ (HBR, 2011), Eyring et al argue that ‘targeting the middle market can be lucrative’. Assess their new business models and the management challenges confronted by MNCs in emerging markets.

3.  In ‘The role of the EU in shaping FDI flows to East Central Europe (ECE)’ (Journal of Common Market Studies, 2014), Medve-Balint argues that the EU has actively shaped foreign capital flows to the region. Assess the locational advantages of ECE in explaining the dynamic interaction of EU’s approach to FDI and ECE’s response to it.

4.  In ‘The rise of middle kingdoms: emerging economies in global trade’ (Journal of Economic Perspectives, 2012), Hanson argues that specialization serves as a vehicle for middle income nations to transform the global economy. Assess specialization in relation to comparative advantage and the new trade theory/strategic trade policy.

International Business in Emerging Markets

Potential Online Exam Topics 2021

1. Requirements

· Questions: All must answer 2 (TWO) questions. The questions are equally weighted. (you can find the articles either in lecture readings (theoretical articles) or seminar readings (Harvard business review cases).

· Format: it is identical a short essay—the introduction, summarizing the article (identifying the business model, its strengths and its weaknesses), analysing it (model) within the context of emerging markets, using data to support your analysis, and finally the conclusion

· Word counts: 750-800 words for each question.

· Duration: 24 hours.

· Submission: online.

2. Marking Criteria for the Exam

Examiners will pay particular attention to five criteria (listed in order of importance):

1. Extent to which the question has been answered: to include, was the set question answered? What was the scope of the answer (depth and breadth)? Was the question answered in sufficient detail (within the limits of the word count)?

2. Quality of the argument and reasoning involved: was there argument and evaluation, or at the other end of the scale just the presentation of information?

3. Use and manipulation of concepts, frameworks and/or theories (the latter being of particular importance in the assignment).

4. Style, to include clarity of expression, organization and structure.

5. Presentation, to include all aspects of referencing, citation, bibliography, and layout (and other aspects identified in the assessment rubric). Obviously, this criterion is of less significance in the exam, apart from the need to be able to read your handwriting!

3. Marking System

Marking and double marking are carried out according to the current University Assessment Policy and BBS Assessment Policy. This means that a sample of course-work essays and exam scripts reflecting the full range of performance are double marked, and a sample at each class are sent for external moderation.

70+ First • Exceptionally good work, distinguished variously by strong argument, independent thought, original insights, sound judgement, awareness of complexity, identification and understanding of key issues and debates, excellent use of information, and successful application of theory.

60+ Merit • Good work, distinguished variously by understanding of issues and debates, ability to mediate, application of theory, good information, reasoned argument, critical thought and good judgement.

50+ Pass • Competent work, distinguished variously by balanced argument, fair use of information, understanding of concepts, but lacking analytical precision, full awareness of complexity, key issues and debates.

Below 50 Fail* • Unacceptably poor work, distinguished variously by inadequate argument, failure to address the topic, lack of direction and structure, missing vital information, a lack of theoretical understanding and awareness of key issues and debates.

Marking and double marking are carried out according to the current University Assessment Policy and BBS Assessment Policy. This means that a sample of course-work essays and exam scripts reflecting the full range of performance are double marked, and a sample at each class are sent for external moderation.

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