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Select an ad on a social media platform (YouTube, LinkedIn, Instagram, Vimeo, Facebook, Twitter, Tumblr, and other social media) of your choice. Provide APA citation and referencing for the advertisement. After reading unit texts and watching the content of selected ad answer below questions:

  • Would you consider the ad to be an emotional or rational ad? Why or why not?
  • Who do you think is the target audience for the ad?
  • Why or not should people want to share the ad for it to go viral?
  • Is the content for your chosen social media platform more suitable for B2B, B2C, or both?
  • How many times more likely is it for a lead (potential customer) to convert when developed through employee social marketing? Why? 
  • List three social media which you consider to be most suitable for a customer testimonial and Why?

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