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Business Case Exercise

Complete an internet search to identify an article that discusses, in-depth, a specific project. This article can be from a newspaper or other media source. Provide a brief overview of the project and then explain how the project specifically fits the four (4) elements of the Kloppenborg definition. (You will be using this project throughout the course to complete future exercises so be sure that you identify a project that is well documented and may be reported either in-depth or in numerous media outlets)

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Do not use the California High Speed Rail or SoFi Stadium project. These have been covered significantly in past courses.

Complete additional research on this project to ensure that you have a good understanding of the scope of the project. Using exactly one hundred (100) words you will provide a business case for the Project you selected. Instructions are provided within the template. Exercise will be completed using the attached template. Type your assignment into the template and submit.

BUSINESS CASE

Complete an internet search to identify an article that discusses, in-depth, a specific project. This article can be from a newspaper or other media source. Provide a brief overview of the project and then explain how the project specifically fits the four (4) elements of the Kloppenborg definition. (You will be using this project throughout the course to complete future exercises so be sure that you identify a project that is well documented and may be reported either in-depth or in numerous media outlets)

Do not use the California High Speed Rail or SoFi Stadium project. These have been covered significantly in past courses.

Complete additional research on this project to ensure that you have a good understanding of the scope of the project. Using exactly one hundred (100) words you will provide a business case for the Project you selected.

The business case generally includes both why the project is needed and what is going to be completed. Also, it needs to provide some scope elements to allow the reader to “picture” the project in their head. This includes items such as budget, size, time frame, and other specific and measurable elements of the project.

This assignment should be single-spaced so do not change any of the formatting for this document.

Project Title:

News source (APA formatted reference):

Web address:

Brief Overview (100-150 words):

How does this fit the four (4) elements of a project? (300+ word essay):

Business Case ( exactly 100 words):

DRAFTING A

BUSINESS CASE

A Business Case or Elevator Pitch is utilized to create a snapshot picture

of your project using words.

Elevator pitch is a sales tool that

Is utilized to present a good or

service in a minimal time frame

What is a Business Case?

BUSINESS CASE OVERVIEW

Problem Set

The Business Case in our Project Management course will be used as the

Foundation for the more detailed Scope Statement.

1. Brief

100 words; no more and no less

2. Succinct

To the point. Do not use words you do not need. Do not use adjectives. Do not repeat information.

3. Detailed

Give as much information as possible using a few words as possible

BUSINESS CASE OVERVIEW

Problem Set

1. Identify Components of Selected Project

A project is a 1) new, 2) time-bound effort that has a definite beginning and a definite

ending with 3) several related and/or interdependent tasks to 4) create a unique product or

service. (Kloppenborg 2019, p 4)

2. Brief Background

Why is this project being initiated? What is the purpose and/or objectives?

3. Provide specific factors related to project work:

Cost Schedule (or time frame)

Scope (size and features) Quality (acceptability of the results)

Resources Risks

DRAFTING A BUSINESS CASE

Amazon Air, a subsidiary of Amazon.com, Inc plans on establishing their primary hub at CVG airport in Hebron, KY.

Building over 3 million square-foot of sorting facility and parking space for 100 aircrafts over 1100 acres of land,

will cost over $1.5 billion. Amazon will be self-reliant for delivering their shipments and shorten the delivery time

for Prime shipping from 2 days to only 1 day, saving millions of dollars in logistic cost. This project will also create

around 2000 jobs at the airport and help the airport reduce their operating cost. Amazon is expecting to

begin operation in 2021.

SAMPLE 1 (100 words)

SAMPLE BUSINESS CASES

Allegiant Stadium, in Las Vegas, will host concerts, sporting events, the Las Vegas Bowl, and serve as home of the NFL

Raiders and UNLV. Construction of the stadium began on November 13, 2017, and is expected to be completed in July

2020. It is located on about 62 acres of land west of Mandalay Bay at Russell Road. The financing for the project is

expected to come in the form of $750 million in public funding and $1.1 billion from the Raiders. The stadium project

is expected to generate an economic benefit of $620 million annually while creating 6,000 permanent jobs. Levy will

create and curate the food and beverage experience across the stadium’s concessions and premium space

SAMPLE 2 (118 words)

SAMPLE BUSINESS CASES

Allegiant Stadium, a 72,000-seat domed stadium in Las Vegas, will host concerts, sporting events, the Las Vegas Bowl, and

serve as home of the NFL Raiders and UNLV. Construction of the stadium Stadium construction began on

November 13, 2017, and is expected to be completed in July 2020. It is located on about 62 acres of land west of

Mandalay Bay at Russell Road. The Financing for the project is expected to come in the form of entail $750 million in

public funding and $1.1 billion from the Raiders. The stadium project is expected will generate an economic benefit of

$620 million annually while creating 6,000 permanent jobs. Levy will create and curate the food and beverage experience

across the stadium’s concessions and premium spaces.

SAMPLE 2 (118 to 100 words)

SAMPLE BUSINESS CASES

SAMPLE 2 (100 words)

Allegiant Stadium, a 72,000-seat domed stadium in Las Vegas, will host concerts, sporting events, the Las Vegas Bowl, and

serve as home of the NFL Raiders and UNLV. Stadium construction began November 13, 2017, and is to be completed

July 2020. It is located on about 62 acres west of Mandalay Bay at Russell Road. Financing is expected to entail $750

million in public funding and $1.1 billion from the Raiders. The project will generate $620 million annually

while creating 6,000 permanent jobs. Levy will create and curate the food and beverage experience across the stadium’s

concessions and premium spaces.

DRAFTING A

BUSINESS CASE

A Business Case or Elevator Pitch is utilized to create a snapshot picture

of your project using words.

Elevator pitch is a sales tool that

Is utilized to present a good or

service in a minimal time frame

What is a Business Case?

BUSINESS CASE OVERVIEW

Problem Set

The Business Case in our Project Management course will be used as the

Foundation for the more detailed Scope Statement.

1. Brief

100 words; no more and no less

2. Succinct

To the point. Do not use words you do not need. Do not use adjectives. Do not repeat information.

3. Detailed

Give as much information as possible using a few words as possible

BUSINESS CASE OVERVIEW

Problem Set

1. Identify Components of Selected Project

A project is a 1) new, 2) time-bound effort that has a definite beginning and a definite

ending with 3) several related and/or interdependent tasks to 4) create a unique product or

service. (Kloppenborg 2019, p 4)

2. Brief Background

Why is this project being initiated? What is the purpose and/or objectives?

3. Provide specific factors related to project work:

Cost Schedule (or time frame)

Scope (size and features) Quality (acceptability of the results)

Resources Risks

DRAFTING A BUSINESS CASE

Amazon Air, a subsidiary of Amazon.com, Inc plans on establishing their primary hub at CVG airport in Hebron, KY.

Building over 3 million square-foot of sorting facility and parking space for 100 aircrafts over 1100 acres of land,

will cost over $1.5 billion. Amazon will be self-reliant for delivering their shipments and shorten the delivery time

for Prime shipping from 2 days to only 1 day, saving millions of dollars in logistic cost. This project will also create

around 2000 jobs at the airport and help the airport reduce their operating cost. Amazon is expecting to

begin operation in 2021.

SAMPLE 1 (100 words)

SAMPLE BUSINESS CASES

Allegiant Stadium, in Las Vegas, will host concerts, sporting events, the Las Vegas Bowl, and serve as home of the NFL

Raiders and UNLV. Construction of the stadium began on November 13, 2017, and is expected to be completed in July

2020. It is located on about 62 acres of land west of Mandalay Bay at Russell Road. The financing for the project is

expected to come in the form of $750 million in public funding and $1.1 billion from the Raiders. The stadium project

is expected to generate an economic benefit of $620 million annually while creating 6,000 permanent jobs. Levy will

create and curate the food and beverage experience across the stadium’s concessions and premium space

SAMPLE 2 (118 words)

SAMPLE BUSINESS CASES

Allegiant Stadium, a 72,000-seat domed stadium in Las Vegas, will host concerts, sporting events, the Las Vegas Bowl, and

serve as home of the NFL Raiders and UNLV. Construction of the stadium Stadium construction began on

November 13, 2017, and is expected to be completed in July 2020. It is located on about 62 acres of land west of

Mandalay Bay at Russell Road. The Financing for the project is expected to come in the form of entail $750 million in

public funding and $1.1 billion from the Raiders. The stadium project is expected will generate an economic benefit of

$620 million annually while creating 6,000 permanent jobs. Levy will create and curate the food and beverage experience

across the stadium’s concessions and premium spaces.

SAMPLE 2 (118 to 100 words)

SAMPLE BUSINESS CASES

SAMPLE 2 (100 words)

Allegiant Stadium, a 72,000-seat domed stadium in Las Vegas, will host concerts, sporting events, the Las Vegas Bowl, and

serve as home of the NFL Raiders and UNLV. Stadium construction began November 13, 2017, and is to be completed

July 2020. It is located on about 62 acres west of Mandalay Bay at Russell Road. Financing is expected to entail $750

million in public funding and $1.1 billion from the Raiders. The project will generate $620 million annually

while creating 6,000 permanent jobs. Levy will create and curate the food and beverage experience across the stadium’s

concessions and premium spaces.

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